Your product is great. 

THE 5-DAY ICONIC BEAUTY BRAND CHALLENGE · STARTS IN

So why isn't it selling more? 

Take Our 5 Day Challenge FOR $47!

*replay available with ticket purchase

Take Our 5 Day Bootcamp FOR $47!

PREEMA WENT FRom 2k/Month to 50k+ Consistent Months in LEss than a Year with ONe $18 Product. 

SECURE YOUR SPOT

Hear from this founder about how she got serious about owning her category and becoming the ONLY choice for her dream customers. 

Take Our 5 Day CHALLENGE FOR $47!

.....


The cult-status brand framework that’s trusted to take brands from start-up to 7-figures (and beyond)!

5 days of live expert training + call replays all focused on positioning your brand as a category leader.

Instant access to your Iconic Beauty Brand Workbook with actionable steps you can take each day of the challenge

EXCLUSIVE BONUS: Personalized feedback on your work from Aggie and her team, every single day.

EXCLUSIVE BONUS: Our 30-page Beauty Industry Resource Guide (vendors, awards, podcasts, tools we actually use).

JOIN NOW FOR $47!

This isn't your typical, vague "growth hacks" challenge. You'll leave with concrete steps working in 2026 to transform your beauty, health or wellness brand into an industry powerhouse even if you've been in business for years or feel overwhelmed with all the things you've been *trying* to do to break through the digital noise. 

HERE’S HOW WE’LL TAKE YOUR BRAND FROM COMMODITY TO CULT STATUS IN 5 DAYS:

ATTRACT Your Dream Customer


AUDIT AND EDIT Your CATEGORY

6 Positioning Shifts To Stand Out In The Beauty + Wellness Industry


After That, I’ll Show You How To Hook The Market With Your Hero Product


Make YOUR Story the Reason They Buy

Ready to stop chasing customers down? I'll show you how to zero in on what your customer really wants, and build a marketing strategy that brings them to YOU on repeat, not in random waves.

You and I BOTH know you're playing it small by trying to cater to everyone. In this training, we'll workshop the category only your brand can own. Then I'll show you how to leverage it into a magnetic brand presence; the kind that turns sporadic, start-stop sales into consistent, compounding months.

The biggest day of the challenge. The 6 shifts that take a brand from "doing well" to impossible to ignore — owning your niche, deepening your community, and scaling on loyalty instead of ad spend. You'll leave knowing exactly what sets you apart and how to become the brand that defines its category.

It's time to stop watching your product sit on shelves. We'll leverage your hero product to reach new customers, land the right retail partners, and attract media that actually drives sell-through so your brand moves, not just sits.


Now it's time to make your brand the one people remember. You'll use proven storytelling archetypes to cut through the sameness and get the right eyes on your brand, even if writing isn't your strong suit. Together, we'll sharpen the story you already have into the thing that pulls current and new customers in.



PLUS: My team and I will give you personalized feedback on your work every single day of the challenge.

(TUESDAY, JULY 7, 12pm EST)

(WednESDay, JULY 8, 12pm EST)

(MonDay, JULY 13th, 12pm EST)

(ThuRsDay, JULY 9, 12pm EST)

(TUESDAY, JULY 14th, 12pM EST)

“The industry is so crowded!
I’m not sure there’s room anymore for my brand to stand out.”


If you’re one of the many founders that think you need a gazillion dollars in backing to throw money at ads and agencies so you can finally “make it…” 

Think again.

Even though it seems like the only brands standing out are the trendy ones that fit the mold. 

Or the bigger brands that can afford to discount their products relentlessly. 

Truth is... they’re not.

There are plenty of smaller beauty brands with modest budgets quietly building loyal, profitable followings, producing healthy margins and scaling on their own terms.

You can absolutely be one of them. There is plenty of space for your iconic brand. And there are more than enough loyal customers looking for a brand like yours to latch onto.

The catch? You have to stop trying to appeal to everyone and own your category instead. 



The Reality Of Being Everything To Everyone:

It leads to costly mistakes.

Building a brand with generic messaging that, frankly, comes off as vanilla at best. With no one shaking their best friend saying, “You have to try this!!”

Creating product after product to reach a wider audience. Ultimately draining your energy and resources, while leaving you stuck with loads of inventory you may never sell

Wasting months trying to win at the “most popular” distribution strategy. When the right one for your customers was always right in front of you.

Jumping from one marketing strategy to the next without actually getting the results you’d like from any of them

Emptying your business account at “instant solutions” like ads that only bring in one-and-done customers.

Mistakes like:

The good news? Owning your own unique category can help you avoid all that.


It’s also the one thing that trips up most entrepreneurs…

(no matter what stage they’re at)

…even if they think they’ve figured out their positioning.

Because it can be so damn hard to get past the mental hurdle of possibly leaving customers behind if you zero in on your market.

Especially if you haven’t hit your target sales goals to begin with.



This is what separates the want-preneurs from the real deals.

When you’re #1 in your own unique category — the economy, industry trends, and running around all the time to become “more visible” becomes a non-issue.

You no longer waste most of your budget and all of your energy on reaching more people with more ads all the time.

Instead, your time is free to plan for future revenue. Your energy is free to connect with your customers. Your brain is full of new and exciting ideas you can actually put into action.

Because now you have a customer base full of people who see you as premium, not a commodity.

Positioning your brand as a category leader is the secret sauce that helps indie brands go further, faster. No matter your limitations of time, funding, skills, or connection.

And when you own a category, you’re in league with brands that…



Sell out at Sephora, Ulta, Nordstrom
Get featured on the How I Built This podcast
Have buyers begging to acquire their brand


THINK ABOUT IT

This challenge is designed to show you how to own your category and put your brand in the spotlight.

JOIN THE CHALLENGE NOW!

Live Challenge Starts
July 7, 2026!

JOIN THE CHALLENGE NOW FOR $47

90 Minutes at 12pm EST On JUly 7, 8, 9, 13, and 14, with replays available 

Will this work for me? 

This challenge is perfect for brands in the beauty, health, and wellness categories. If you fall into one of these categories, it will be a great fit for you!

IT´S A GOOD FIT - I NEED THIS!

Makeup

Haircare

Candles

Skincare

Beauty tools

Fragrance

Bodycare

Supplements

Teas

Soaps

Vitamins

Other product based businesses

Hello there.

I'm Aggie.

I’m a brand strategist and founder of AB Creative — a consulting and education platform that helps build cult status beauty, health and wellness brands.

18+ years working in the beauty industry has taught me this:

The secret is uncovering that story so your business can explode.

To do that, you’re going to have to break a few rules.

For your brand to be top of mind, you need to challenge the status quo in your niche.

That’s where I come in.

Every brand and brand founder has a unique story. 

I help beauty and health & wellness brands uncover their unique angle and turn it into brand sales, credibility, and status.

I know how to do this because I’ve been where you are.

After building and growing an award-winning fragrance brand that has been sold worldwide in retailers like Sephora, Four Seasons Hotel, Shen Beauty, Fenwick Department Store, and our namesake brick-and-mortar store in Brooklyn (as well as a pop-up in Soho) — I guess you could say I know a thing or two about the unique challenges your business faces.

I’ve also consulted with over 300 iconic brands and counting with successes ranging from big-box retail partnerships, celebrity customers, national media placements, multi-million dollar exits, and everything in between.

I attribute that understanding to the authentic and guerilla strategies I employ in helping your brand get noticed and gain loyal customers.



You and your brand deserve to be seen and heard. Isn’t it time to stop playing it safe and start breaking some rules?

You’re also saying “yes!” to aha moments like Jessica had:

When you say “yes!” to the Challenge (and Having Your Most Profitable Year Ever)...

Or Heather:

Or Maya:

And leverage them to create an action plan like Sancoriss:



Or Gunilla:

Or Margo:

Before you know it, 5 days have passed and you’re having moments like Rebecca:



And Adrienne:

This is just a small sampling of founders just like you who accepted the challenge. Who said “yes” to committing to 5 days…and then took action.

Those simple actions have sent them well on their way to creating their most profitable year yet.



It can do the same for you when you say “yes” to…

5 Days to Growing Your Iconic Beauty Brand Challenge (and Having Your Most Profitable YEAR EVER)

.....

The cult-status brand framework that’s trusted to take brands from start-up to 7-figures (and beyond)!

5 days of live expert training + call replays all focused on positioning your brand to as a category leader

Instant access to your Iconic Beauty Brand Workbook with actionable steps you can take each day of the challenge

EXCLUSIVE BONUS: Personalized feedback on your work from Aggie and her team, every single day.

EXCLUSIVE BONUS: Our 30-page Beauty Industry Resource Guide (vendors, awards, podcasts, AI tools we actually use).

JOIN NOW FOR $47!

Yes, replays ARE available.
And these strategies work globally
(not just in the U.S.)

Here are more answers to your questions:

FREQUENTLY ASKED QUESTIONS

Is this really live?

Is this really live?

Yes! I (Aggie) will be workshopping with you in a group setting for 5 days live! I love running this fan-favorite challenge live because I get to engage and interact with you, answer questions, give you feedback on homework, and more…all live!

What if I need more time with you?

What if I need more time with you?

Grab the laser group coaching add on! I’ll be hosting a small group coaching session where we can go deeper into your particular brand, project, or product, and dive into your questions with more detail.


Replays will also be available immediately after each day's live session. They will be available through July 17th. If you want extended access to the replays, you can upgrade to the VIP Path. 

Who is this for?

Who is this best for?

This is for beauty, health, and wellness product founders whether you sell makeup, skincare, haircare, ingestibles, candles, or anything in between. It's open to both new brands looking to build momentum and established brands ready to break through a plateau. If you sell beauty, health, or wellness products, this was made for you.

Can I join if I´m pre-launch?

Can I participate even if I´m pre-launch?

Absolutely, in fact, we encourage you to work on the foundations of brand positioning, messaging and owning a category to make it significantly easier to break through the noise once you are ready to launch. 

When you have a clear POV (which is what we'll be working on in the challenge), it makes standing out easier and more cost-effective, especially for bootstrapping brands. 

When will you offer this again?

When will you be offering this again?

This is the only time we are hosting this challenge this year. If you're looking to work on your messaging and positioning to break through the noise and get in front of more eyes (and reap the rewards of more sales in Q4), then now's your chance. If you can't catch it live, you can always watch in on the replay and we'll still be available to review your homework during the week.

What is the time commitment?

What is the time commitment?

We’ll meet for 5 days for 60-90 minutes from July 7th - 14th at 12pm EST, with time for Q+A at the end of each live session. Day 1 - July 7, Day 2 - July 8, Day 3 - July 9, Day 4 - July 13, Day 5 - July 14.  You’ll also have access to the recordings for 14 days, so you can watch when it suits your schedule. If you’d like to have access to the recordings for longer, we have an extended replay option. 

Why now?

Why now?

The holiday season is won in July. While everyone's at the beach, the smartest brands are getting clear — owning their category before the rush even starts. Summer is when you prep. Get your positioning right now, and you walk into Q4 as the obvious choice, ready for record-breaking sales.
This is also the only time we're running this 5 Day Challenge this year, only 200 spots are available. 

Will there be replays?

Will there be replays?

Yes, through July 17th, or you can purchase extended access to get replay access for 60 days. 

Ready to have your most profitable year ever?

Break through the noise with your iconic brand this year. Join the challenge today and get:

.....

5 Days to Growing Your Iconic Beauty Brand Challenge (and Having Your Most Profitable Year Ever)

The cult-status brand framework that’s trusted to take brands from start-up to 7-figures (and beyond)!

5 days of live expert training + call replays all focused on positioning your brand to as a category leader

Instant access to your Iconic Beauty Brand Workbook with actionable steps you can take each day of the challenge

Invitation to our private Circle group to continue the Aha! moments and wins between live calls

EXCLUSIVE BONUS: Personalized feedback on your work from Aggie and her team, every single day.

EXCLUSIVE BONUS: Our 30-page Beauty Industry Resource Guide (vendors, awards, podcasts, AI tools we actually use).

JOIN NOW FOR $47!

They Did It.

So Can You.