The cult-status brand framework that’s trusted to take brands from start-up to 7-figures (and beyond)!
5 days of live expert training + call replays all focused on positioning your brand as a category leader
Instant access to your Iconic Beauty Brand Workbook with actionable steps you can take each day of the challenge
EXCLUSIVE BONUS: Get your homework reviewed by Aggie and her team DAILY.
EXCLUSIVE BONUS: 5 entries to win bonuses like our favorite entrepreneur book bundle or our 30-page business resource guidebook
Say goodbye to being vanilla—learn our simple, proven framework to position your beauty & wellness brand as a category leader so you can double your sales—without spending money on paid ads.
LIVE FeBRUARY 24 - 28, 2025
*Replay Available with Ticket
Even though it seems like the only brands standing out are the trendy ones that fit the mold
Or the bigger brands who can afford to discount their product
Truth is — they’re not.
There are plenty of smaller beauty brands with modest budgets making more than enough to pay themselves and their employees well.
You can absolutely be one of them. There is plenty of space for your iconic beauty brand. And there are more than enough loyal customers looking for a brand like yours to latch onto.
The catch? You just have to be willing to niche down, my friend.
Building a brand with generic messaging that, frankly, comes off as vanilla at best. With no one shaking their best friend saying, “You have to try this!!”
Creating product after product to reach a wider audience. Ultimately draining your energy and resources, while leaving you stuck with loads of inventory you may never sell
Wasting months trying to win at the “most popular” distribution strategy. When the right one for your customers was always right in front of you.
Jumping from one marketing strategy to the next without actually getting the results you’d like from any of them
Emptying your business account at “instant solutions” like ads that only bring in one-and-done customers.
The good news? Niching down to your own unique category can help you avoid all that.
It’s also the one thing that trips up most entrepreneurs…
(no matter what stage they’re at)
…even if they think they’ve figured out their positioning.
Because it can be so damn hard to get past the mental hurdle of possibly leaving customers behind if you zero in on your market.
Especially if you haven’t hit your target sales goals to begin with.
When you’re #1 in your own unique category — the economy, beauty trends, and running around all the time to become “more visible” becomes a non-issue.
You no longer waste most of your budget and all of your energy on reaching more people with more ads all the time.
Instead, your time is free to plan for future revenue. Your energy is free to connect with your customers. Your brain is full of new and exciting ideas you can actually put into action.
Because now you have a customer base full of people who see you as premium, not a commodity.
Positioning your brand as a category leader is the secret sauce that helps indie brands go further, faster. No matter your limitations of time, funding, skills, or connection.
And when you own a category, you’re in league with brands that…
Sell out at Sephora
Get featured on the How I Built This podcast
Have buyers begging to acquire their brand
Ready to stop chasing customers down? I’ll show you how to zero in on what your customer is *really* looking for and use that to create a marketing strategy that brings those customers to YOU.
You and I BOTH know you’re playing it small by trying to cater to everyone. Your brand is incredible, and it’s time the world knows it. In this training, we’ll workshop your unique brand category. Then, I’ll show you how to leverage it to create a stronger brand presence. Helping you reach consistent 5-figure months in no time.
The biggest day of the challenge! Come see the 6 shifts you can take to help you launch to your niche with momentum, grow with community, and scale with brand loyalty. Discover what sets YOUR beauty brand apart. And uncover the strategies that will help you catapult your brand to beauty industry stardom.
It’s time we remove the endless inventory hassle. Together, we’ll leverage your hero product to get in front of a new customer based, land *retail* partners and attract media opportunities, without having to invest in never-ending inventory.
Now you’re ready to take it to the masses! In this training, you’ll see how you can use powerful storytelling archetypes, fueled by the support of AI, to get the right eyes on your brand — even if writing’s not your strong suit. Together, we’ll help identify your brand story and how to use it to pull current and *new* customers in.
Hurry! Registration closes in…
Makeup
Haircare
Candles
Skincare
Beauty tools
Fragrance
Bodycare
Supplements
Teas
Soaps
Vitamins
Other product based businesses
I’m a PR and Marketing Consultant and Founder of AB Creative — a consulting and education platform that helps build cult status beauty brands.
15+ years working in the beauty industry has taught me this:
The secret is uncovering that story so your business can explode.
To do that, you’re going to have to break a few rules.
For your brand to be top of mind, you need to challenge the status quo in your niche.
That’s where I come in.
I know how to do this because I’ve been where you are.
After building and growing an award-winning fragrance brand that has been sold worldwide in retailers like Sephora, Four Seasons Hotel, Shen Beauty, Fenwick Department Store, and our namesake brick-and-mortar store in Brooklyn (as well as a pop-up in Soho) — I guess you could say I know a thing or two about the unique challenges your business faces.
I’ve also consulted with over 200 iconic beauty brands and counting with successes ranging from big-box retail partnerships, celebrity customers, national media placements, multi-million dollar exits, and everything in between.
I attribute that understanding to the authentic and guerilla strategies I employ in helping your brand get noticed and gain loyal customers.
This is just a small sampling of founders just like you who accepted the challenge. Who said “yes” to committing to 5 days…and then took action.
Those simple actions have sent them well on their way to creating their most profitable year yet.
The cult-status brand framework that’s trusted to take brands from start-up to 7-figures (and beyond)!
5 days of live expert training + call replays all focused on positioning your brand to as a category leader
Instant access to your Iconic Beauty Brand Workbook with actionable steps you can take each day of the challenge
Invitation to our private Circle group to continue the Aha! moments and wins between live calls
EXCLUSIVE BONUS: Entry to win an audio review of your ideas and next steps by Aggie
EXCLUSIVE BONUS: 5 entries to win bonuses like our favorite entrepreneur book bundle or our 30-page beauty resource guidebook
We’ll meet for 5 days for 60-90 minutes each day at 12pm EST, with time for Q+A at the end of each live session. You’ll also have access to the recordings in our Facebook Group for one week, so you can watch when it suits your schedule. If you’d like to have access to the recordings for longer, we have an extended replay option with our VIP Experience.
As consumer look for ever more personalized solutions to their needs, there’s no better time to get crystal clear on your positioning so you can own your category and stand out from the crowd. This is the time you want to take full ownership of what you’re known for so you can have record-breaking sales this season and consistent sales coming in throughout the year.
Yes! I (Aggie) will be workshopping with you in a group setting for 5 days live! I love running this fan-favorite challenge live because I get to engage and interact with you, answer questions, give you feedback on homework, and more…all live!
Join us in the VIP Experience! I’ll be hosting a small group coaching session where we can go deeper into your particular brand, project, or product, and dive into your questions with more detail.
This is exclusively for beauty, health and wellness brand product founders, those who work for beauty, health or wellness businesses or those who sell them. That includes products like makeup, skincare, candles, fragrances, ingestibles, tools, soaps, body care, wellness teas/products, vitamins, essential oils, haircare and more. If you're a re-seller of beauty, health or wellness products, this will help you too.
This challenge is great both for those that are pre-launch or just launched and looking to gain more momentum and refine their brand story and marketing strategy AND also for brands that are established who may have plateaued or want to reach that next revenue milestone and know they may need to rework their positioning, messaging or visibility strategy in order to get there.
Absolutely, in fact, we encourage you to work on the foundations of brand positioning, messaging and owning a category to make it significantly easier to break through the noise once you are ready to launch.
When you have a clear POV (which is what we'll be working on in the challenge), it makes standing out easier and more cost-effective, especially for bootstrapping brands.
Yes, replays will be available immediately after each day's live session. They will be available through March 2nd. If you want extended access to the replays, you can upgrade to the VIP Path.
If you're looking to work on your messaging and positioning to break through the noise and get in front of more eyes, then now's your chance. If you can't catch it live, you can always watch in on the replay and we'll still be available to review your homework during the week.
The cult-status brand framework that’s trusted to take brands from start-up to 7-figures (and beyond)!
5 days of live expert training + call replays all focused on positioning your brand to as a category leader
Instant access to your Iconic Beauty Brand Workbook with actionable steps you can take each day of the challenge
Invitation to our private Circle group to continue the Aha! moments and wins between live calls
EXCLUSIVE BONUS: Entry to win an audio review of your ideas and next steps by Aggie
EXCLUSIVE BONUS: 5 entries to win bonuses like our favorite entrepreneur book bundle or our 30-page beauty resource guidebook
* This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
* DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2012, and have an established following as a result. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET OUR INFORMATION.
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