Build an iconic beauty brand and attract your ideal customers in 120 days, without giving away ownership.
Conventional to Cult Status™ is the only brand strategy program for beauty, health and wellness companies that gives you the exact blueprint for reaching your ideal audience from a beauty industry veteran. Build a cult status brand using the C2C brand strategy framework in order to grab the attention of media and influencers and turn you ideal customers into evangelists for life.
Build an iconic beauty brand and attract your ideal customers in 90 days, even if you're a beauty industry newbie.
Conventional to Cult Status™ is the only brand strategy program for beauty companies that gives you the inside scoop on the exact blueprint for reaching your ideal audience from a beauty industry veteran. Build a cult status brand using the C2C brand incubator framework in order to grab the attention of media and influencers and turn you ideal customers into evangelists for life.
Get the Proven Step-By-Step System to Attract Your Ideal Audience and Engage Media and Retailers
Applications Close This Friday, March 25th at 11:59pm Eastern.
It’s time to level up your beauty brand.
If you’ve been stuck in a cycle of putting out discounts, sales, and promotions, boosting FB and IG posts, and launching product after product (before the last batch even sold out) just to get a little customer attention, you’re missing the secret sauce to growing a cult status brand.
You’re so much better than that. And your brand is so much more valuable than that.
It’s time to take the *right* actions and step into the successful entrepreneur you were always meant to be.
Does this sound familiar?
- Are you working nights and weekends to perfect your product, worried that when launch day finally comes, nobody will buy and nobody will care?
- Or perhaps you’ve already had a successful launch, but now reality has set in and you have no idea how to reach and convert new customers?
- Are you trying tactic after tactic, shelling out money for trade shows and gifting suites because that’s what you’re “supposed” to do, even though you’re burning through your startup capital?
- Maybe you know showing up in email and on social consistently is the ticket to audience growth and engagement, but you have no idea what to say?
- Have you had some big wins over the holiday season and during sales and promotions, but can’t seem to convert customers consistently throughout the year?
- Do you have a dream of seeing your product in Allure, Vogue, or InStyle but have no idea how to grow brand awareness by leveraging the media?
"The passion she has for helping other people with their business is truly special and beautiful."
Think of how powerful it would be to know exactly how to elevate your brand to cult-status level.
Imagine having so much clarity around your business that you no longer debate for weeks about which packaging is best or which tagline to include on your website.
Picture getting DMs from complete strangers asking where and how they can buy your product.
Opportunities seem to be appearing overnight in your inbox.
Retailers are reaching out.
You’re getting featured in the media left and right and gaining micro-celebrity status.
Those once-ignored pitch emails are getting answered and editors are asking you for quotes.
You’re partnering with major industry influencers like Jeffree Star, Erika La’ Pearl and Manny Gutierrez … all for free.
Competitors are scratching their heads, wondering what they need to do to be more like you.
You launch new products and sell out immediately.
You start speaking at high-powered events across the country…
Now imagine what a difference this reach could make — the impact you could make not just with your audience, but with the world as a whole.
And imagine how much you’ll be able to provide for your loved ones. Achieving financial freedom and a legacy for you and your family.
With the right brand strategy, you can start making targeted power moves with your beauty brand immediately.
Why do some beauty brands kill it the minute they launch while others find themselves launching to crickets or fighting tooth and nail for every customer and every sale?
I’ll tell you exactly where the difference lies…
I’m the founder of AB Creative NYC, and I've uncovered, reverse-engineered, and tested the 30+ strategies you need to build a cult-status brand.
Years back, I left a coveted editorial job at Glamour magazine to launch a fragrance brand.
The first year of our launch, we were written about in esteemed publications like Refinery29, Allure, The Washington Post, Time Out New York. From an outside perspective, things were going great. But there was one little problem.
All that media and influencer attention wasn’t driving sales on our website.
We were losing money quickly — doing expensive celebrity giftings, attending $10,000 trade shows, and traveling from city to city looking for “opportunities.”
And we’d been hearing no after no from major retailers we’d pitched, as well as the mom-and-pop shops we’d tried to sell to door-to-door. (Yeah, it was like that).
Fast-forward a couple of years, and we’d landed a purchase order for 4,000 units from Sephora. They weren’t even going to test us in a handful of stores first — they wanted us planted right at checkout in the Beauty-To-Go section, in all 300+ locations.
What was different this time?
We’d finally tackled the single most impactful thing you can do to set up your company for cult-status success:
While it’s easy to say the brand had just grown with time, we knew that wasn’t it.
Brand Positioning is the single most impactful thing you can do to set up your brand for success — the real kind of success, when customers are drawn to your brand, begging to buy from you, without you having to convince them through flashy sales and promos.
This is your golden ticket.
Brand positioning is also what helps your pitches to the media stand apart and ensures that you get immediate responses.
This is true no matter what your specific circumstances — whether you have just started your business and are fretting about how you’ll get the thing off the ground and reach your target audience, or have already launched and are dealing with push-pull, feast-to-famine sales (“The holidays were amazing, where the hell did my customers go now that it’s full-on winter!?”).
But how do you unlock your unique brand positioning?
INTRODUCING
BUILD AN ICONIC BEAUTY BRAND IN 120 DAYS.
For founders who want to get crystal clear on their ideal customer,
how to message to them, where to find them and
ultimately, turn them into brand evangelists.
Uncover the cult-status brand living within you.
The Conventional to Cult Status™ Group Program
covers 13 main topics:
covers 13 main topics:
As I worked with beauty-brand founders one-on-one, I noticed they were not implementing their personal values and beliefs into their brand strategy, creating a disconnect with customers and leading to confusion around decision-making. Some had also lost alignment with their bigger vision and purpose of their brands.
I documented every step we took to uncover and apply those values in a tangible way (not just on a paper that would get tossed in a drawer).
Here’s what you’ll learn:
- We’ll lay the foundation for building your values and purpose blueprint. If if you’ve done this exercise before, as many have, I’ll teach you how to rework it into profitable steps in your business.
- We’ll turn your belief statements into magnetic copy for your website and social, with easy-to-use writing prompts.
- You’ll delve into the six human desires and explore how to incorporate them into your brand culture and customer experiences.
- Don’t think you have a cool or special story? Think again. You’ll learn how to apply your purpose to define your solution and craft a customer-attracting brand story.
Early on, one of the biggest problems I ran into with my fragrance brand was the lack of deep knowledge of my customer, their psychographics, and what they really wanted in life as it pertained to my brand.
So, I started asking myself a few key questions:
- How do I get my product visible to the right audience?
- How do I connect and communicate to our customers on a deeper level, and turn them into organic evangelists of my brand?
- How do I nurture and delight my customers so that they choose our brand over our competitors?
Time and time again, when my clients go through the target-customer exercises I’ve created, they have a major “aha” moment. Here’s a breakdown of what to expect:
- Knowing your customer’s demographics does not necessarily mean you know your customer! We’ll walk through the actual questions you need to be answering about your customer, which will ultimately help you identify them.
- The three key mistakes founders make when identifying their target consumer, which can result in alienating the right customers — or worse, attracting the wrong customers, who will only purchase once or because of a sale.
- If you have customers, you’ll learn the do’s and don’ts of creating a killer survey and get juicy answers that will open up massive brand insights about your ideal consumer.
- If you don’t have customers, you’ll learn the proven method I use to build a legit survey from scratch and obtain proof of concept for your product.
I spent years in a cloud of confusion over who my target customer was, and kept switching my marketing and media strategies as a result. It was a huge waste of time and money. You will not have to experience any of that.
I’m going to give you an easy-to-follow blueprint that will allow you to uncover your customer on a deeper level and create a customer experience that is authentic and memorable. No guesswork.
No spending months trying to understand who that customer is and then trying out countless tactics to reach them. You will get my survey templates and have access to helpful questions that open up a floodgate of relevant information and messaging you can repurpose in your marketing materials.
You’ve got your customer down, you know what makes them tick, where to find them, and how to reach them on a deeper level.
Now it’s time to find the hole in the marketplace that your company will fill uniquely and visibly, so you can permanently position your brand in your customers’ minds.
And this is the $1,000,000 question: How do I stand out in the crowded marketplace when I’m not a celebrity, I don’t have funding, and I don’t “know” the right people? This is where it gets really fun.
In this training, you’ll learn:
- My exact 11-step formula for identifying brand positioning, which includes Your Freedom Factor™, Your FOMO Factor™, and the Polarizing Effect™. I promise you’ve never seen this stuff anywhere before, but wow, does it work.
- The four biggest mistakes that bland, unmemorable brands make and how to avoid them.
- How to uncover your brand voice and tailor your message to your ideal customer so they feel that your brand really speaks to them, really gets what they want and need.
- How to apply your brand voice to your About Us, homepage, brand credo, tagline, product descriptions and more, all with professional editorial feedback and edits along the way from our dedicated team.
- How to create a focused one-liner that gets people excited about your brand, whether you’re at a networking event; talking to investors, buyers, and media; or fielding questions from nosy family members.
- How to identify your position and own it with one word.
The strategies you’ll learn here will be invaluable to the launch, growth, and expansion of your cult-status brand, and will never expire. They will show you exactly how to be visible and make a real impact in a highly competitive beauty marketplace.
That’s the cool thing about brand positioning — if you do it once and you do it right, you’ll see the benefits forever.
COPY JAM BONUS! Throughout your time inside C2C, you’ll have the opportunity to submit your written work, whether it be for your website, marketing materials, a retail or PR pitch to Copy Jam, where you can get your work editing and looked at by Aggie.
When I was looking for ways to expand my brand presence, I encountered a little, teeny-tiny problem with … funding. Okay, maybe this wasn’t exactly a tiny problem. But it’s not as bad as you may think.
And here’s why: If you’re self-funding your business (or even if you’re not), limited funding makes you scrappy and creative, and can actually be an advantage to your brand. Some of the most successful brands — like Spanx, Tatcha and Pat McGrath Labs — self-funded, ensuring 100% ownership of company profits and decisions.
So, this part of the program is all about getting your creative juices flowing and applying our five senses to create powerful guerrilla marketing, media, and sales strategies. We’ll also be diving into all of your photography assets with our beauty photography expert, Amanda Ramer of Amplified Image Studio. Amanda has worked with brands like Biossance, Coola, Kiss Kiss Goodnight, and Ilia, to name a few.
You’ll learn:
- How to create a powerful and consistent visual experience for your customer, encompassing your website layout, logo, and social media assets, and how those incentivize your customer to shop.
- How to utilize all of the foundational work you did in the first three parts of the course, and how to bring them to life through delightful, surprising brand experiences.
- How to optimize your customer success, including your guarantee, process plan, and return policy.
- How to come up with fearless brand experiences, big and small; decide which you can implement immediately; and outline the steps to make them happen.
- Using interactive and creative exercises, Amanda Ramer of Amplified Image Studio will dive into how to create product and brand photography using just your iphone that will make the online buying experience feel like IRL.
Applications Close Friday, March 25th at 11:59pm Eastern.
"Before engaging Aggie, I was nervous about getting into this industry because I knew the competition was fierce. I thought 'how can a small company like mine be noticed when there are so many huge makeup brands that people already know about? How could I stand out and find my ideal customers who would be loyal to my brand? What can I do to get them to find me?'
Working with Aggie brought clarity to my brand. She helped me merge my purpose in life to empower women to achieve their dreams with my brand—my cosmetic line. And I was able to launch a product and make a lot of sales within the first few days without paid ads.
Since engaging Aggie, I clearly understand my brand, I know my target market and my ideal clients are finding me. I recommend working with Aggie to any beauty brand who is struggling to find clarity in their brand. Any brand who is stuck in moving forward and sometimes not even sure about what to do on a daily basis to grow."
"In working with Aggie, we were able to get our target market clearly identified. Now that we know "Susie" applying her to our marketing strategy helps us stay more focused. I feel less scatterbrained and more focused in my marketing efforts.
Aggie is very good at being real with you about the properties missing in your brand messaging and how to fix it. She has been very helpful by providing practical practices to take our brand to the next level. It is helpful to have her support and bounce ideas off of her as we navigate growing our brand."
"Before engaging Aggie's help with our blog content I was having a hard time overseeing the content that our contributing writers were producing for us and not getting the results that I was hoping for, making for a frustrating collaboration on both ends.
Aggie's hands-on and thorough training helped us create a straightforward process-oriented approach that felt like an "aha" moment all around. We are now able to create content more frequently and efficiently and have gotten great feedback from our community.
Any brand or individual looking to step up their content marketing and original content creation would strongly benefit from Aggie's workshop!"
"Before I signed on [to C2C], I really just had an idea. I didn’t have a strategy at all. I’ve been very heavily involved in launching other brands, but when you do it for yourself and it’s your own time and your own money, it becomes a totally different beast.
I said, if I’m going to invest my personal money in this, I need somebody to walk me through the steps and hold me accountable and make sure I’m doing it the right way.
I will say that building a brand takes a lot of work and time and you need somebody else to bounce ideas off of. I’m glad that I had that opportunity through this program because [Aggie] gave me truly unbiased information and opinions and it was honest. I appreciated the candor that [she] offered throughout the program, which was super, super helpful.
As I’m in the process of developing and building the brand, I took the information that I was given and that I learned throughout C2C to apply it to all of those different components in my brand. I still have the worksheets and all [the course materials] to go back to.
"I developed my website and put it out in the world without knowing the industry, where I should put my time and my energy, or what’s going to really give me the results or any sort of benefit.
I was so happy when I found Aggie and heard about C2C. I was in a really hard place trying to navigate how to move forward in the most effective way. I wasn’t a hundred percent sure that my brand was resonating with people. I knew I had an amazing product and it was helping people because I would get feedback, but I was like, how do I translate that to a broader audience?
Now I’m really highlighting the uniqueness of my brand, how I’m making the products, and all that goes into it. And I feel like it’s super solid and people understand that.
I think I probably would have had to piecemeal together a lot of things from different programs if I didn’t have this comprehensive foundation with C2C. I liked having accountability partners to talk to every week, and to see these people going through this same process and the same challenges, struggles, work-life balances, and maintaining relationships [while launching a brand]. That’s been huge.”
"Before C2C I didn’t know how to pull all those things together, and I didn’t really know how to get where I wanted to go. That was the main thing that was driving me crazy. I was like, okay, I can create a product on social media, but what’s next? It’s not just about followers, it’s about finding your people and your tribe..
Now I’m really working on building that community- that’s the number one goal. My number two goal is to continue maturing the business by expanding the product line and getting some retail partnerships. With C2C, I laid out those steps to get there.
Working with Aggie helped me pull my story together into a brand strategy. And it helped me form the next steps in my business plan and my business strategy to get where I want to go and to ask all the questions and understand from the other side of the beauty industry.
THERE’S MORE
You'll Also Learn All This
✓ My insider secrets on the beauty industry from a 360-degree perspective — the stuff nobody writes about or shares.
✓ How to decide which credibility factors to weave into your story in order to build trust and understanding with your customer.
✓ The actual headlines you can use to pitch media and buyers successfully so they want to open your email.
✓ Your overarching purpose, and how to use it to stay motivated and joyful in your business while optimizing results.
✓ Tracy’s ultimate website-audit checklist. This will get your ideas flowing on where you can make immediate changes to your website and how you can improve the way you connect with your customers.
✓ The best “solopreneur” marketing apps that my clients and I use to streamline a marketing strategy and execute quickly.
✓ The exact marketing strategies I’ve tested in all of my businesses to date — those that worked amazingly, those that worked decently, and those that bombed big-time.
✓ How to write a killer welcome email sequences so that you have customers learning, sharing, and shopping your products even while you sleep.
✓ How to write a customer-centered About Us while showing off your credibility.
✓ The steps for showing up consistently and effective on Facebook, Instagram or TikTok and grows customer engagement.
✓ Why your ideal customer will purchase your brand over your competitor’s — even if you’re just starting out and your competitors are well-established.
This live program will give you everything you need to craft a game-changing brand strategy and effectively sell to your ideal customer.
Here’s everything the program entails:
13 core modules with 30+ trainings, templates, and worksheets
8 LIVE Hot Seats (90 mins) + 4 Copy Jams (90 mins)
3 LIVE Implementation Weeks with Office Hours (60 mins)
Accountability Partners to help keep you on your game
6 Strategy Masterclasses (focused on implementation with our guest industry experts)
Private Facebook group
One of only 15 spots available, so I can give you focused and individualized attention
EXPERT TRAINING: 90-minute visual brand training with our resident web designer, Tracy Dungo — she's going to pinpoint exact what your brand experience is missing and learn how to make a bigger impact with magnetic branding. Say bye to mindless updates and tinkering away at your branding - social media, website, packaging, and more. Finally have a way of uncovering pockets of opportunity in your brand that can contribute to your bottom line. Step into your power to brand and market your business better like the "big brands."
Group Program Begins April 11th, 2022 and Finishes on July 28th, 2022
The Schedule
Week 0
MODULE
1
immediate access
Brand Values Lead to a Better Brand Story
Week 1
MODULE
2
week of April 11th, 2022
The Why That Makes Your Customer Cry
Week 2
MODULE
3
week of April 18th, 2022
Know Thy Customer
Week 3
MODULE
4
week of April 25th, 2022
Customer Transformation
Week 4
MODULE
5
week of May 2nd, 2022
How To Position Your Brand In The Mind Of the Customer
—–
Guest expert training: Formulation Foundations with Ebru Karpuzoglu
Week 5
MODULE
6
week of May 9th, 2022
Communicate Your Brand With Clarity
—
Guest expert training: Beauty & the Law: Trademarks Edition with Antonella Colella
Week 6
MODULE
7
week of May 16th, 2022
Searchable and Streamlined Product Descriptions
Week 7
MODULE
8
week of May 23rd, 2022
Social Media
—–
Q&A: Product Descriptions with Keemia Kaboli
Week 8
MODULE
9
week of May 30th, 2022
SEO
—–
Guest expert training: Social Media Strategy Session & Q&A
Week 9
VISUAL BRANDING
week of June 6th, 2022
Week 10
MODULE
10
week of June 13th, 2022
Customer Experience
—–
Q&A: Visual Branding with Tracy Dungo </p
Week 11
MODULE
11
week of June 20th, 2022
Email Marketing
—–
Guest expert training: Photography Masterclass & Audit with Amanda Ramer
Week 12
MODULE
12
week of June 27, 2022
Media and Influencer Marketing
Week 13
MODULE
13
week of July 4th, 2022
Distribution Plan and Sales Strategy
Week 14
SELLING ON AMAZON
week of July 18th, 2022
—–
Guest expert training: Amazon Strategy Session & Q&A
Week 15
MODULE
14
week of July 11th, 2022
In-person selling and pop-ups
Week 16
PROGRAM CELEBRATION
week of July 25th, 2022
Week 13
MASTERCLASS #1: Retail Strategy and Sales
week of June 28th, 2021
Week 14
MASTERCLASS #2: Email Marketing for Beauty Brands
week of July 5th, 2021
Week 15
MASTERCLASS #3: Brand Engagement Using FB/IG Lives
of July 12th, 2021
Week 16
MASTERCLASS #4: Pitching Media and Influencers
week of July 19th, 2021
You won't want to Miss these
Everything you need to know to market your beauty business from industry experts.
MASTERCLASS #1: 5 Factors You Didn’t Know (or Where Afraid To Ask) About Formulating a Beauty Product
Dr. Ebru Karpuzoglu, MSc, PhD. will share her knowledge in skincare and formulation expertise in the natural and clean beauty arena with her fellow beauty connoisseurs to raise the bar in the wellness and beauty industry.
You’ll learn:
- Formulation philosophy: Choosing off-the-shelf or custom? How to decide on a hero ingredient and at what percentage in order to be effective and profitable.
- How to choose your formulator: Key things you should ask your formulator before signing that contract.
- Changes in regulations to look out for when working on label layouts.
MASTERCLASS #2: Beauty & the Law: Trademarks Edition
The internet and social media have created a trend of strongly imitating (ok, lets just say it – copying) other businesses and brands.
In this environment where new brands are launched every day, you need to protect your brand early (think pre-launch). Learn how to truly own your brand through trademark registration.
This Masterclass is a unique chance to learn from Antonella Colella.
Antonella is the founder of Colella Legal Studio, PLLC, a business and trademark law firm. She has extensive experience representing clients in the beauty industry including products brands, beauty influencers, service providers and more. She has a passion for brand protection and accomplishes this for her clients through trademark registration.
MASTERCLASS #3: Email Marketing: A People’s First-Approach
Clarissa N.Wright, SH(EO) of CNW Digital, a Black-owned, female-led digital marketing agency with a people-centric approach, will teach on:
- Segmentation – Know your customer and what they want – there is no one-size-fits-all approach.
- A/B Testing – design, subjects, and send times
- The Key to Good Design
- Snackable Content
- Psychology Behind Email Marketing – What Makes People Tick (or better yet, click)
MASTERCLASS #4: How to Stand Out & Get Into Your Dream Retailer
You’ll learn the ins and outs of landing your first 30 retailers without a sales rep.
- The fundamentals of a retail pitch, what it needs to include and what are some major no no’s.
- How to follow-up and build relationships with buyers without being annoying while still top of mind.
- Behind-the-scenes strategies for intentional retail expansion.
- How to catch the eye of big-box retailers.
MASTERCLASS #5: Distribution Strategy and Sales
What is your ideal sales strategy and distribution plan? Are you primarily DTC? Brick-and-mortar? Amazon? Are you looking to partner with a big box retailer? You’ll learn:
- How to decide what the best distribution strategy is for your business and what you need to get started.
- The step-by-step process to get your product on Amazon and stand out on the platform in order to generate sales quickly.
- Aggie’s insider tips on partnering with local retailers and big-box stores like Sephora.
MASTERCLASS #6: Social Selling for Product Businesses
Engage your audience with impactful content that generates more than just a like or follow.
You’ll learn:
- Why your DM’s are one of the most important tools on social when it comes to selling.
- What beauty brands should be doing *more* of on social—and it’s not what you might expect.
- How to write captivating copy/scripts for your posts and videos to increase shareability.
- Prompts to get juices flowing when you’ve run out of ideas. sequence.
MASTERCLASS #7: Bring Your Brand to Life Through Video
Showing up on camera with confidence is one of the most effective ways to connect with your audience and elevate their brand experience. In this Masterclass, we’ll dive into what you need to show up like a pro on live streams and social media videos. You’ll learn:
- Fear-busting hacks to kick nerves to the curb and show up confidently.
- How to organize your thoughts into a consumable message.
- Two ways to format your live stream based on your specific marketing strategy.
- Tech tips to show up like a pro on a shoestring budget.
MASTERCLASS #8: Pitch Media and Influencers and Land Your Dream Placements
Want to have your beauty brand featured on Refinery29, Popsugar, Allure, Vogue, and more?
We will culminate the group program with this media masterclass, where I will teach you my insider secrets on exactly how to pitch your brand to the media and influencers so you can start getting responses and placements.
As a publicist who works with beauty brands and who’s been on both ends of media, I’m constantly testing new pitching strategies and storylines, and I’m excited to share exactly what works with you.
The Media Masterclass includes:
- The right way to build relationships with media
- Correct structure, format and angle of a pitch
- How to write clickable headlines
- How to make your product/brand newsworthy even if you’re not launching something new
- Mistakes to avoid when pitching influencers and media
- How to build a media list of contacts
Conventional to Cult Status™ comes with a 30-day money-back guarantee. Our hope is that your business and life are forever transformed with the brand-strategy skills you develop throughout the program. We also expect you to give the program your best effort. So, in order to be eligible for our 30-day money-back guarantee, you must submit proof that you did the coursework.
Don't forget about this
If you are approved for the program and pay within 24-hrs, you will get this special bonus:
FAST ACTION BONUS: One-on-One Brand Vision Strategy Call
EXPIRES: Friday, October 8th
The first 10 people who signs up during the Fast-Action Bonus window will score a bonus one hour, one-on-one call with me, where we will create a customized plan for building, launching or scaling your beauty business.
You will share your burning questions in advance of our call, so when we hop on, we hit the ground running and cover some serious strategy.
You’ll also get to pick my brain on the secrets of the beauty industry you’ve always wanted to know, but didn’t know who to ask.
Conventional to Cult Status™ comes with a 30-day money-back guarantee. Our hope is that your business and life are forever transformed with the brand-strategy skills you develop throughout the program. We also expect you to give the program your best effort. So, in order to be eligible for our 30-day money-back guarantee, you must submit proof that you did the coursework.
WHAT BEAUTY BUSINESS FOUNDERS ARE SAYING:
Before working with Aggie, we knew we had a good product and concept, but we needed help navigating the ins and outs of launching and [communicating] an indie brand vs. [a] mass brand. We were a bit daunted by social media as well.
We decided to work with Aggie because she had the experience and success in launching her own brand. She is knowledgeable, friendly, and strategic. We had a very strong feeling that she would be our cheerleader and was invested in our success. Being clear on my brand personality and unique positioning means we now know how to talk to our audience.
Kahina Giving Beauty engaged AB Creative services for several projects, including an influencer outreach in support of a new product launch, a multi-brand sweepstakes, and … Instagram support.
Aggie approached each task with an articulated strategy to meet clearly defined goals, and completed projects with enthusiasm, creativity, and diligence, supported by her own practical experience.
For each of our projects, we were able to meet our goals for new subscribers and engagement. We got 4,000 new email subscribers within four weeks as a result of Aggie's efforts. Aggie has an extensive network and was also able to connect us with useful contacts in other fields. On top of that, she is a delight to work with.
Working with Aggie was a surreal experience. A lightbulb would go off in every session we worked together. Prior to working with her, I felt lost and disconnected with my brand. I struggled to understand who my target customer was and how to communicate with them.
Aggie offers a wealth of knowledge and experience that helped figure out my brand voice and allowed me to feel a deeper connection with my business.
I would say that the greatest outcome that came from working with Aggie is clarity and a deeper understanding of how to connect with my customers. Anyone that struggles to find their brand voice or has zero clue when it comes to building a brand with substance, you must work with Aggie. It's an investment you won't regret!
“C2C is a dynamic and fierce mastermind group that will elevate a brand's presence with the guidance of expert boss-lady, Aggie. The biggest benefit was in having Aggie and the C2C group there as accountability partners. It helped me start a steady Live series (which I wanted to do for well over a year) and show up more in general.
I also found so much benefit in brainstorming with Aggie and creating purposeful campaigns. From being consistent with newsletters, posts, welcome series, and most of all getting ahead of this holiday launch.
Last year was all about translating my in person event experiences to the digital space. With your help I built out email campaigns, zoom personal shopping sessions, live sessions and more. I’m happy to share that I was reviewing some data and my online sales increased by 213%. And these are just the sales that were done on my website. It doesn’t include the zoom sessions I did where I invoiced my customers separately.
Thank you for your guidance in C2C and continued support since then. Your insight definitely helped me meet my Q4 goal! You are a great brand strategist!”
"I was missing the number one thing, and that was the brand’s message. I clearly did not have the brand strategy and the marketing that I thought I had because I was talking to too many people. Before working with [Aggie], I was just blending in with every other brand. I felt so confused. People loved the product. I had five star reviews. But I could not figure out why I was uncomfortable
So when I joined C2C, Aggie immediately noticed there was a messaging disconnect with my audience. She helped me narrow down my message, and my voice got stronger and more targeted as time went on. Now my brand voice is much clearer. I was able to land my first pitch with that. QVC/HSN said ‘we picked you for the first round.’
And know, when you get to a point where you can only go so far and you need somebody else, but you're not ready for a team, you need that mentor. You need that person who can take you along that journey. I was looking for someone like that because I realized at some point I just kept hitting a wall. I wasn't getting my message through. I wasn't doing things right. And yet there was interest, but I didn't know how to keep them interested"
"Before C2C I was all over the place and I just felt like my to-do lists had thousands of things waiting for me to do. I didn't even know how to prioritize it or where to start. C2c gave me a road map. Imagine if you’re going to Disney Land for the first time, you want to do everything, but you don’t know where to start. C2C is like having a map, Aggie shows you the first step, and which way you should go first.
At the beginning of your entrepreneurship journey, it just feels so lonely because often you’re the only in your circle who’s decided to do this. Community is really more important than I imagined. We really need support to keep each other accountable. Having a small community helps a lot and is definitely one of the things C2C can give you. I miss our time together in C2C. Whoever is still thinking about whether you want to join or not, I definitely feel you should give it a go because You get more than just Aggie. You have a whole community to support you. I made some great friendships in the group."
Applications Close Friday 25th March at 11:59pm Eastern.
100% Guarantee
Our program provides a proven, step-by-step process for getting your beauty brand in the hands of your dream clients and creating a solid business out of your passion.
With that being said, we guarantee your satisfaction. So, if you aren’t impressed by the training for any reason, we offer a no-risk, money-back guarantee. Try it out for four weeks! If you do the work, show us your results, and if you’re still not satisfied, we’ll refund your money.
WARNING:
This program is not for everyone
THIS PROGRAM IS FOR PEOPLE WHO:
- Are tired of friends and family saying your beauty business is a hobby.
- Want a step-by-step plan for creating a powerful and unique brand strategy to reach new customers.
- Know that their biggest challenge is marketing and have no idea where to begin.
- Are scared that they will launch to crickets and are not sure where to start.
- Are ready to do what it takes to stand out and finally get their brand noticed.
- Need help organizing their time and staying focused in order to execute and make progress.
- Are in the pre-planning stages of their business and are not sure how to build a brand that people will want to buy from.
- Have already launched and have had some sales, but they’re not consistent or steady enough to leave the 9-to-5 life.
- Are doing well with their beauty business but want to reach a new or wider demographic.
- Are frustrated with hunting for every sale and are tired of having to offer constant sales and promotions to bring in the big bucks!
who is this program not for?
I’m not gonna lie: brand strategy is a lot of work. So, if you’re not in it to win it and don’t have a real sense of urgency, then this isn’t the right fit for you. I do not recommend this program if any of these ring true:
- You have mastered marketing and sales, and are getting consistent sales every month.
- You are only interested in creating beauty products as a hobby.
- You are not open to learning new ways to manage your time and improve your business (and lifestyle).
- You are uninterested in exploding your profits and breaking past your earning plateau.
- You are afraid of putting yourself “out there” and going after your dream.
- You have reached 300% year-over-year and want to expand into a new demographic. If this describes you, reach out to me personally for a discovery call. We can work on this.
I was missing the mark. I had no concept that there was even a nurturing strategy there, and the psychology of why we’re even creating this.
Those skills I learned in C2C will always be able to be repurposed. I think that was what was so golden, you’re learning something foundational and you can never put a price tag on that. Everything we learned will stand the test of time. These are real knowledgeable systems you can always come back to…they’re tried and true they can work for different launches. They’re not quick hacks, they’re actual foundational pieces of strategy.
Before C2C, I was hoping my brand won’t end up like a hobby. And now in my eyes, I’m running with the big dogs and I can be just as successful and prominent as these big brands that I look up to.
I’m not going to lie, I was hesitant about the financial investment of C2C, but I just knew deep down that this is what I needed. I knew where I wanted my business to be, and I knew that I needed the program to help me get in that direction, and I was right. I got what I was looking for. Now I have a greater understanding of my brand identity, my purpose, and my customer. I really nailed it down and got detailed with it in C2C.
C2C helped me act like a big brand. Now when I look at a big brand that I aspire to be like, I’m like ‘oh, that’s totally possible..
“I honestly didn't really know what I was doing. I just had a passion for creating skincare and I was a new mother and I really realized that mothers can be an afterthought, especially during the postpartum period.
I had read the books, listened to a billion podcasts, and I knew all the things that I should be doing, but it was seriously like I was in quicksand and I'm sure any other business owner can understand this, where you have so many ideas and you just feel so lost. Like you see all these people do and creative things all around you, and you're just trying to like compete and then you're trying to stand out. And it just, it was too much. I definitely hit a point where I needed help and I was looking for help. And it was like the perfect timing for me when I saw Aggie's course. I just really needed some clear direction.
I had too many ideas and I just, just didn't feel focused at all. I think that if you’re where I was, where you started your brand and you're just getting so confused between having, you know, something special and unique, and you're not sure what direction to go, this is a great, perfect opportunity to figure it all out and be able to make that investment and it'll pay off huge dividends. My I sales grew like 50% once we started implementing everything. I just definitely feel so much happier and confident and just excited and ready to go.”
Frequently Asked Questions
We will choose accountability partners during our first call, based on what stage you are at in your business.
No, in fact, over the last few years, we’ve found that our cohorts are typically evenly split between pre-launch and emerging brands. We welcome founders in the pre-launch phase as well as those within the first five years of business aiming to grow to consistent 5 figure months. Because of how the program is structured and our intimate, high-touch approach, you’ll always be learning and implementing at the level you’re at…working towards reaching the next level of business. You will also get paired up with an accountability quad based on your stage in business.
You have more options than ever to help guide your brand positioning. Yes, you can probably Google all of this and find helpful bits of information that you can piece together. But I’ve gone that route and I know many others who have as well, and it involves a ton of trial and error — “error” being the key word.
How will you know which strategies are the right fit for your brand and your founder personality? Different strategies work for different brands. And even with hard work and dedication, there’s no guarantee that you will ever stumble upon a winning formula.
I’ve pulled together everything you need to know about building the foundation of a powerful, cult-favorite brand in this course. Our resident advisors and I have over 45 years of combined industry experience and personal discoveries to share with you. With our proprietary Conventional to Cult Status™ course, you can leverage our experience and expertise to completely bypass the learning curve.
Ultimately, you need to ask yourself how long you’re willing to stay on the struggle bus. If this option is right for you, I encourage you to go that route.
But for most of you, Conventional to Cult Status™ will be more useful than anything else out there. And because it has a money-back guarantee, you don’t have to worry about shelling out cash for short-lived gimmicks and so-called specialists who won’t move the needle for you.
C2C is a curated group of like-minded entrepreneurs on the path to grow cult-status beauty businesses. In order to hold the group to the highest degree of quality and integrity, we vet every applicant to make sure they are the right fit and are serious about growth on a personal and professional level. Beyond just what we will be teaching you inside the program, we also ensure that each individual brings a unique skill or experience to the table. For example, our last cohort had a lawyer, an immunologist and a beauty editor, all of whom brought their expertise to the other women in the group. These vast experiences and backgrounds are what make the C2C community so special.
Once we receive your application, my team and I will review it, and if it’s a match, we’ll send you additional information on how to sign up. If we’re not a match, we’ll still provide you with action steps and direct you to resources that can help you on your business journey and get you ready to apply for the following cohort!
I created C2C directly based on the one-on-one work I was doing with private clients. You’re getting the exact same frameworks and processes as in one-on-one work, but at a fraction of the cost (one-on-one coaching starts at 20k), while still getting tons of individualized attention. The other major benefit of C2C is that you are surrounded by like-minded, entrepreneurial women on a similar journey as yours. The power of the community, as past members will attest, is immeasurable. You also have the ability to tap into the insights and strategies of other members following the principle of, two heads are better than one.
You’re in the right place! The first module shows you how to uncover your story, zero in on your brand values, and refine your brand idea. It’s specifically engineered to show a complete newbie the specific steps to building a successful beauty brand. All of the strategies taught are built on universal marketing principles. Brands that are looking to scale will also pick up nuances previously missed in their original brand building journey that will allow them to improve their business’ offering and messaging. Please note however, we do recommend having a brand idea and knowing the kind of product(s) you want to launch.
The program begins the week of April 11th, 2022 and ends July 28th, 2022.
Glad you asked 😉 For one, this is a very high-touch (read: hands-on) program where you get my and my team’s eyes, ears and ideas on your business, inside out (including private one-on-one time). You’re not left to fend for yourself.
Another thing that’s also very unique to C2C is that we provide copyediting support. Every 3rd week we have a copy jam, where you can submit copy to be audited such as a pitch deck, an about us page, or simply a tagline. We bring in a number of guest experts in the industry to provide additional perspectives, ideas and support to our members. Without giving away too many secrets, there are also surprises and bonuses throughout the four months.
If you haven’t achieved 200K in annual revenue, I strongly do NOT advise hiring a publicist. Here’s why: Because if you haven’t yet hit that mark and you’re still dealing with roller-coaster, up-and-down sales, it tells me that your business’ brand fundamentals are weak, and you need to build a stronger foundation.
When you do PR too early, you either get limited placements, or the placements that you do get — even if they’re in great outlets like Allure or Refinery29 — don’t actually convert into brand growth, and you’re stuck wondering why the articles and mentions aren’t driving traffic to your website.
Our program provides a proven, step-by-step process for getting your beauty brand in the hands of your dream clients and creating a solid business out of your passion.
With that being said, we guarantee your satisfaction. So, if you aren’t impressed by the training for any reason, we offer a no-risk, money-back guarantee. Try it out for four weeks! If you do the work, show us your results, and you’re still not satisfied, we’ll refund your money.
Not at all! Conventional to Cult Status™ is beneficial for any beauty-brand founder who wants to build a more powerful brand and connect and convert their customers. If you launched your brand within the last 5 years and are still getting inconsistent sales, then this program is for you too. We cover conversion strategies like email marketing, social selling, retail expansion, Amazon, and more. If you’re not currently generating consistent 5 figure months then we also work on positioning and customer retention in order to get you there.
The truth is, you might never feel completely ready to invest both time and money in yourself. But once you take the leap and say, “Yes!” to evolving as a creative and an entrepreneur, you will wish you had done it sooner.
We have students who work full time who can only dedicate 8 hrs a week to working on their business and we have students who work on their business full time. The only thing that matters though is that you are prioritizing the right activities to move the needle in your business and we show you what to focus on in C2C.
Yes! We cover this inside Beauty Brand Launch Method, which is a pay-in-full bonus and we also can customize a launch strategy plan during our live hot seat sessions.
Absolutely. While the beauty, health and wellness industry is my focus, my brand-strategy framework can be applied to any type of business. I’ve applied it to jewelry brands, fashion brands, and even tech and science brands. All of the strategies taught are built upon proven brand and marketing principles.
Because we’ve used our cult-status brand framework with over 100 brands and counting who have achieved the unachievable in record time: big box retail partnerships, media features, multi-million dollar exits, charity partnerships and so much more.
This is the only one on the market that has a 360-degree insider vantage point of the beauty industry.
From working as a beauty editor at Glamour to launching and growing my own fragrance brand from the ground up — getting it into every Sephora store within two years and getting all of our dream magazine placements, including filming a pilot episode for Entrepreneur magazine — to consulting with emerging beauty brands and working as a publicist for companies like Mahalo, Mented Cosmetics, Kahina Giving Beauty, Skandinavisk, Sahajan, Field & Fleur, Parfums de Marly, and Omolewa Cosmetics, I have a deep understanding of the challenges you are facing. And I have time-tested, proven strategies to solve them.
We don’t just work with any brands, we work with brands that are going places, making a name for themselves, and standing out in the market. (Just look at our roster of clients.) We work with brands that have garnered awards, clout, media presence. We work with brands that have the highest quality-control processes in place and demand the highest caliber of customer experience.
Great question! Each week, we’ll be holding a LIVE 90-minute hot seats session where you will get one-on-one time with me to strategize on your brand. You’ll also receive a recorded training for that week’s lesson, which is typically between 60-90 minutes. The beauty of this program is you need not attend all sessions to be successful. You can absolutely go at your own pace and use our program in an a-la-carte form. The length of time needed for homework and implementation will depend on your experience, skill level, and how quickly you execute.
While I can’t guarantee anything, I’ve designed the course so that anyone with a foundational skill set can implement the tactics by putting in 1 hour each weekday and 2 hours on the weekend.
At the end of the day, that’s a question only you can answer. I regularly invest in coaching programs and training courses, and each time, I grow my revenue and expand my expertise.
You can’t expect different results from your business by doing the same things over and over again. The only way to achieve growth in yourself and in your business is to actually grow your knowledge and experience.
I totally get that this is a financial investment for you, and I get that my prices aren’t cheap. But neither is my strategy. There are no cookie-cutter, run-of-the-mill strategies here. This is 15 years of experience in the beauty business distilled in an easy-to-follow format.
My purpose is to help you create, launch, and grow a cult-status business, not just a generic beauty brand or a side hustle. And that’s the difference. Without a doubt, I have the experience and guidance to get you there.
I also know that the value created from working together goes well beyond the monetary investment. This program is an investment financially, yes, but, much more importantly, it’s an investment of absolute commitment. What we do together will forever change your life.
Let's do this
With my time-tested, one-of-a-kind iconic brand accelerator, you’ll be that much closer to getting your product onto the shelves of your dream stores — and into the hands of your dream customer