Build an iconic beauty brand and attract your ideal customers in 90 days.
Conventional to Cult Status™ is the only brand strategy program for beauty companies that gives you the inside scoop on the exact blueprint for reaching your ideal audience from a beauty industry veteran. Learn to differentiate your brand through positioning and messaging in order to grab the attention of media and influencers and turn you ideal customers into evangelists for life.
Get the Proven Step-By-Step System to Attract Your Ideal Audience and Get More Free Publicity
It’s time to level up your beauty brand.
If you’ve been stuck in a cycle of putting out discounts, sales, and promotions, boosting FB and IG posts, and launching product after product (before the last batch even sold out) just to get a little customer attention, you’re doing it all wrong.
You’re so much better than that. And your brand is so much more valuable than that.
It’s time to prove everyone wrong and step into the successful entrepreneur you were always meant to be.
Does this sound familiar?
- Are you working nights and weekends to perfect your product, worried that when launch day finally comes, nobody will buy and nobody will care?
- Or perhaps you’ve already had a successful launch, but now reality has set in and you have no idea how to reach and convert new customers?
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Are you trying tactic after tactic, shelling out money for trade shows and gifting suites because that’s what you’re “supposed” to do, even though you’re burning through your startup capital?
- Have you had some big wins over the holiday season and during sales and promotions, but can’t seem to convert customers consistently throughout the year?
- Do you have a dream of seeing your product in Allure, Vogue, or InStyle but have no idea how to grow brand awareness by leveraging the media?
"Working with Aggie was the gift that kept on giving."
— ALEXIS ANDROULAKIS & CHRISTINA BASIAS, Founders of Fempower Beauty
Think of how powerful it would be to know exactly how to elevate your brand to cult-status level.
Imagine having so much clarity around your business that you no longer debate for weeks about which packaging is best or which tagline to include on your website.
Imagine getting DMs from complete strangers asking where and how they can buy your product.
Opportunities seem to be appearing overnight in your inbox.
Retailers are reaching out.
You’re getting featured in the media left and right and gaining micro-celebrity status.
Those once-ignored pitch emails are getting answered and editors are asking you for quotes.
You’re partnering with major industry influencers like Jeffree Star, Erika La’ Pearl and Manny Gutierrez … all for free.
Competitors are scratching their heads, wondering what they need to do to be more like you.
You launch new products and sell out immediately.
You start speaking at high-powered events across the country…
Now imagine what a difference this reach could make — the impact you could make not just with your audience, but with the world as a whole.
And imagine how much you’ll be able to provide for your loved ones. Achieving financial freedom and a legacy for you and your family.
With the right brand positioning strategy, you can start making targeted power moves with your beauty brand immediately.
Why do some beauty brands kill it the minute they launch while others find themselves launching to crickets or fighting tooth and nail for every customer and every sale?
I’ll tell you exactly where the difference lies…
I’m the founder of AB Creative NYC, and I've uncovered, reverse-engineered, and tested the 30+ strategies you need to build a cult-status brand.
Years back, I left a coveted editorial job at Glamour magazine to launch a fragrance brand.
The first year of our launch, we were written about in esteemed publications like Refinery29, Allure, The Washington Post, Time Out New York. From an outside perspective, things were going great. But there was one little problem.
All that media and influencer attention wasn’t driving sales on our website.
We were losing money quickly — doing expensive celebrity giftings, attending $10,000 trade shows, and traveling from city to city looking for “opportunities.”
And we’d been hearing no after no from major retailers we’d pitched, as well as the mom-and-pop shops we’d tried to sell to door-to-door. (Yeah, it was like that).
Fast-forward a couple of years, and we’d landed a purchase order for 4,000 units from Sephora. They weren’t even going to test us in a handful of stores first — they wanted us planted right at checkout in the Beauty-To-Go section, in all 300+ locations.
What was different this time?
We’d finally tackled the single most impactful thing you can do to set up your company for cult-status success:
While it’s easy to say the brand had just grown with time, we knew that wasn’t it.
Brand Positioning is the single most impactful thing you can do to set up your brand for success — the real kind of success, when customers are drawn to your brand, begging to buy from you, without you having to convince them through flashy sales and promos.
This is your golden ticket.
Brand positioning is also what helps your pitches to the media stand apart and ensures that you get immediate responses.
This is true no matter what your specific circumstances — whether you have just started your business and are fretting about how you’ll get the thing off the ground and reach your target audience, or have already launched and are dealing with push-pull, feast-to-famine sales (“The holidays were amazing, where the hell did my customers go now that it’s full-on winter!?”).
But how do you unlock your unique brand positioning?
INTRODUCING
BUILD AN ICONIC BEAUTY BRAND IN 90 DAYS.
For founders who want to get crystal clear on their ideal customer,
how to message to them, where to find them and
ultimately, turn them into brand evangelists.
Uncover the cult-status brand living within you.
The Conventional to Cult Status™ Group Program
covers four main topics:
covers four main topics:
As I worked with beauty-brand founders one-on-one, I noticed they were not implementing their personal values and beliefs into their brand strategy, creating a disconnect with customers and leading to confusion around decision-making. They were also unclear on the bigger vision and purpose of their brands.
I documented every step we took to uncover and apply those values so I could teach you how to do the same thing.
Here’s what you’ll learn:
- We’ll start at the beginning and lay the foundation for building your values and purpose blueprint.
- You’ll learn my seven-step process for uncovering your authentic personal and brand values, and discover how to apply them immediately to your business.
- You’ll delve into the six human desires and explore how to incorporate them into your brand culture and customer experiences.
- Don’t think you have a cool or special story? Think again. You’ll learn how to apply your purpose to define your solution and craft a customer-attracting brand story.
Early on, one of the biggest problems I ran into with my fragrance brand was the lack of deep knowledge of my customer, their psychographics, and what they really wanted in life as it pertained to my brand.
So, I started asking myself a few key questions:
How do I get my product visible to the right audience
- How do I connect and communicate to our customers on a deeper level, and turn them into organic evangelists of my brand?
- How do I nurture and delight my customers so that they choose our brand over our competitors?
Time and time again, when my clients go through the target-customer exercises I’ve created, they have a major “aha” moment. Here’s a breakdown of what to expect:
- Knowing your customer’s demographics does not necessarily mean you know your customer! We’ll walk through the actual questions you need to be answering about your customer, which will ultimately help you identify them.
- The three key mistakes founders make when identifying their target consumer, which can result in alienating the right customers — or worse, attracting the wrong customers, who will only purchase once or because of a sale.
- If you have customers, you’ll learn the do’s and don’ts of creating a killer survey and get juicy answers that will open up massive brand insights about your ideal consumer.
- If you don’t have customers, you’ll learn the proven method I use to build a legit survey from scratch.
I spent years in a cloud of confusion over who my target customer was, and kept switching my marketing and media strategies as a result. It was a huge waste of time and money. You will not have to experience any of that.
I’m going to give you an easy-to-follow blueprint that will allow you to uncover your customer on a deeper level and create a customer experience that is authentic and memorable. No guesswork.
No spending months trying to understand who that customer is and then trying out countless tactics to reach them. You will get my survey template and have access to helpful questions that open up a floodgate of relevant information.
You’ve got your customer down, you know what makes them tick, where to find them, and how to reach them on a deeper level.
Now it’s time to find the hole in the marketplace that your company will fill uniquely and visibly, so you can permanently position your brand in your customers’ minds.
And this is the $1,000,000 question: How do I stand out in the crowded marketplace when I’m not a celebrity, I don’t have funding, and I don’t “know” the right people? This is where it gets really fun.
With this course, you’ll learn:
- My exact 11-step formula for identifying brand positioning, which includes Your Freedom Factor™, Your FOMO Factor™, and the Polarizing Effect™. I promise you’ve never seen this stuff anywhere before, and woman, does it work.
- The four biggest mistakes that bland, unmemorable brands make and how to avoid them.
- How to uncover your brand voice and tailor your message to your ideal customer so they feel that your brand really speaks to them, really gets what they want and need.
- How to apply your brand voice to your About Us, homepage, tagline, and more, all with professional editorial feedback along the way from our dedicated team.
- How to create a focused one-liner that gets people excited about your brand, whether you’re at a networking event; talking to investors, buyers, and media; or fielding questions from nosy family members.
- How to identify your position and own it with one word.
The strategies you’ll learn here will be invaluable to the launch, growth, and expansion of your cult-status brand, and will never expire. They will show you exactly how to be visible and make a real impact in a highly competitive beauty marketplace.
That’s the cool thing about brand positioning — if you do it once and you do it right, you’ll see the benefits forever.
When I was looking for ways to expand my brand presence, I encountered a little, teeny-tiny problem with … funding. Okay, maybe this wasn’t exactly a tiny problem. But it’s not as bad as you may think.
And here’s why: If you’re self-funding your business (or even if you’re not), limited funding makes you scrappy and creative, and can actually be an advantage to your brand. Some of the most successful brands — like Spanx and Pat McGrath Labs — self-funded, ensuring 100% ownership of company profits and decisions.
So, this part of the course is all about getting your creative juices flowing and applying our five senses to create powerful guerrilla marketing, media, and sales strategies. We’ll also be diving into all of your visual assets with our resident branding and visual marketing expert, Tracy Dungo.
You’ll learn:
- How to create a powerful and consistent visual experience for your customer, encompassing your website layout, logo, and social media assets, and how those incentivize your customer to shop.
- How to utilize all of the foundational work you did in the first three parts of the course, and how to bring them to life through delightful, surprising brand experiences.
- How to optimize your customer success, including your guarantee, process plan, and return policy.
- How to come up with fearless brand experiences, big and small; decide which you can implement immediately; and outline the steps to make them happen.
THERE’S MORE
You'll Also Learn All This
✓ My insider secrets on the beauty industry from a 360-degree perspective — the stuff nobody writes about or shares.
✓ How to decide which credibility factors to weave into your story in order to build trust and understanding with your customer.
✓ The actual headlines you can use to pitch media and buyers successfully so they want to open your email.
✓ Your overarching purpose, and how to use it to stay motivated and joyful in your business while optimizing results.
✓ Tracy’s ultimate website-audit checklist. This will get your ideas flowing on where you can make immediate changes to your website and how you can improve the way you connect with your customers.
✓ The best “solopreneur” marketing apps that my clients and I use to streamline a marketing strategy and execute quickly.
✓ The exact marketing strategies I’ve tested in all of my businesses to date — those that worked amazingly, those that worked decently, and those that bombed big-time.
✓ How to write a customer-centered About Us while showing off your credibility.
✓ The six human needs and five love languages, and how to apply them in order to improve customer experience and communication.
✓ Why your ideal customer will purchase your brand over your competitor’s — even if you’re just starting out and your competitors are well-established.
This course will give you everything you need to start crafting strong brand positioning and effectively sell to your ideal customer.
Here’s everything the program entails:
This course will give you everything you need to start crafting strong brand positioning and effectively sell to your ideal customer.
Here’s everything the program entails:
Eight modules with 15+ trainings, templates, and worksheets
Weekly live group calls: 90 minutes each; 45 minutes of training, 45 minutes Q&A
One of only 8 spots available, so I can give you focused and individualized attention.
Accountability Partners to help keep you on your game
Checklists for each and every strategy you learn
Private Facebook group
1 x 1 hour call with me
EXPERT TRAINING: 1-hr additional mindset training with our resident mindset coach, Amina Altai—she’s trained at Fortune 500 companies as well as solopreneurs, been featured in media like Goop and Mind Body Green as their regular healthy business advisor & nourishment expert, and is the author of The Nourishment Journal. Most importantly, she’s worked with some very successful start-up and large scale beauty brands, so she totally gets the beauty entrepreneur mindset. She’ll give you the foundation you need to make your vision a reality.
Group Program Begins January 15th and Finishes on April 1st.
The Schedule
Week 1
MODULE
1
on Jan 15th, 2020
Week 2
MODULE
2
on Jan 22nd, 2020
Week 3
MODULE
3
on Jan 29nd, 2020
Week 4
Implementation week
Week 5
MODULE
4
on Feb 12th, 2020
Week 6
MODULE
5
on Feb 19th, 2020
Week 7
Implementation week
Week 8
MODULE
6
on Mar 4th, 2020
Week 9
MODULE
7
on March 11th, 2020
Week 10
Implementation week
Week 11
MODULE
8
on March 25th, 2020
Week 12
MEDIA MASTERCLASS
& Celebrate!
on April 1st, 2020
You won't want to Miss this
Everything you need to know to get started with media outreach.
🌟Media Masterclass is an insider look to getting your brand featured in the media.
Want to have your beauty brand featured on Refinery29, Popsugar, Allure, Vogue, and more?
We will culminate the group program with this media masterclass, where I will teach you my insider secrets on exactly how to pitch your brand to the media and influencers so you can start getting responses and placements.
As a publicist who works with beauty brands and who’s been on both ends of media, I’m constantly testing new pitching strategies and storylines, and I’m excited to share exactly what works with you.
The Media Masterclass includes:
- The right way to build relationships with media
- Correct structure, format and angle of a pitch
- How to write clickable headlines
- How to make your product/brand newsworthy even if you’re not launching something new
- Mistakes to avoid when pitching influencers and media
- How to build a media list of contacts
Conventional to Cult Status™ comes with a 30-day money-back guarantee. Our hope is that your business and life are forever transformed with the brand-strategy skills you develop throughout the program. We also expect you to give the program your best effort. So, in order to be eligible for our 30-day money-back guarantee, you must submit proof that you did the coursework.
Don't forget about this
If you are approved for the program and pay within 24-hrs, you will get this special bonus:
🌟BONUS #1: My ADD-Proof Productivity Kit for Beauty-Brand Entrepreneurs
Want to execute like a boss? This is a time-tested system that I built after struggling as an entrepreneur to figure out which activities to prioritize, how to implement routine in my day-to-day without sucking the joy out of everything that makes me creative, and how to bring about real results.
It took me more than five years to build this kit, and I can honestly say that implementing it in my daily personal and business life has allowed me to see massive growth in my revenue. And I’ll be sharing everything I’ve learned with you.
The kit includes:
- Productivity Sheet
- Weekly Assessment and Weekly Plan Worksheet
- Daily Checklist
- Delegatable Tasks Spreadsheet
- Breakdown of my morning and nighttime routine
- Intro video walking you through each sheet
Conventional to Cult Status™ comes with a 30-day money-back guarantee. Our hope is that your business and life are forever transformed with the brand-strategy skills you develop throughout the program. We also expect you to give the program your best effort. So, in order to be eligible for our 30-day money-back guarantee, you must submit proof that you did the coursework.
WHAT BEAUTY BUSINESS FOUNDERS ARE SAYING:
100% Guarantee
Our program provides a proven, step-by-step process for getting your beauty brand in the hands of your dream clients and creating a solid business out of your passion.
With that being said, we guarantee your satisfaction. So, if you aren’t impressed by the training for any reason, we offer a no-risk, money-back guarantee. Try it out for four weeks! If you do the work, show us your results, and if you’re still not satisfied, we’ll refund your money.
WARNING:
This program is not for everyone
THIS PROGRAM IS FOR PEOPLE WHO:
- Are tired of friends and family saying your beauty business is a hobby.
- Want a step-by-step plan for creating a powerful and unique brand strategy to reach new customers.
- Know that their biggest challenge is marketing and have no idea where to begin.
- Are scared that they will launch to crickets and are not sure where to start.
- Are ready to do what it takes to stand out and finally get their brand noticed.
- Need help organizing their time and staying focused in order to execute and make progress.
- Are in the pre-planning stages of their business and are not sure how to build a brand that people will want to buy from.
- Have already launched and have had some sales, but they’re not consistent or steady enough to leave the 9-to-5 life.
- Are doing well with their beauty business but want to reach a new or wider demographic.
- Are frustrated with hunting for every sale and are tired of having to offer constant sales and promotions to bring in the big bucks!
who is this program not for?
I’m not gonna lie: brand strategy is a lot of work. So, if you’re not in it to win it and don’t have a real sense of urgency, then this isn’t the right fit for you. I do not recommend this program if any of these ring true:
- You have mastered marketing and sales, and are getting consistent sales every month.
- You are only interested in creating beauty products as a hobby.
- You are not open to learning new ways to manage your time and improve your business (and lifestyle).
- You are uninterested in sky-rocketing your profits and leveling up beyond your current income plateau.
- You are afraid of learning how to put yourself “out there” and going after your dream.
- You have reached 300% year-over-year and want to expand into a new demographic. If this describes you, reach out to me personally for a discovery call. We can work on this.
Frequently Asked Questions
We will choose accountability partners during our first call, based on zodiac signs. (We like to keep things fun around here.)
We currently have this scheduled for the first two weeks of the group course.
You have more options than ever to help guide your brand positioning, media outreach and marketing. Yes, you can probably Google all of this and find helpful pieces of info and piece them together. But I’ve gone that route and I know many others who have as well, and it involves a ton of trial and error — “error” being the key word.
How will you know which strategies are the right fit for your brand and your founder personality? Different strategies work for different brands. And even with hard work and dedication, there’s no guarantee that you will ever stumble upon a winning formula.
I’ve pulled together everything you need to know about building the foundation of a powerful, cult-favorite brand in this course. Our resident advisors and I have over 35 years of combined industry experience and personal discoveries to share with you. With our proprietary Conventional to Cult Status™ course, you can leverage our experience and expertise to completely bypass the learning curve.
Ultimately, you need to ask yourself how long you’re willing to stay on the struggle bus. If this option is right for you, I encourage you to go that route.
But for most of you, Conventional to Cult Status™ will be more useful than anything else out there. And because it has a money-back guarantee, you don’t have to worry about putting out cash for short-lived tactics and so-called specialists who won’t move the needle for you.
If you haven’t achieved 300K in annual revenue, I strongly do NOT advise hiring a publicist. Here’s why: Because if you haven’t yet hit that mark and you’re still dealing with roller-coaster, up-and-down sales, it tells me that your business’ brand fundamentals are weak, and you need to build a stronger foundation.
When you do PR too early, you either get limited placements, or the placements that you do get — even if they’re in great outlets like Allure or Refinery29 — don’t actually convert into brand growth, and you’re stuck wondering why the articles and mentions aren’t driving traffic to your website.
Our program provides a proven, step-by-step process for getting your beauty brand in the hands of your dream clients and creating a solid business out of your passion.
With that being said, we guarantee your satisfaction. So, if you aren’t impressed by the training for any reason, we offer a no-risk, money-back guarantee. Try it out for four weeks! If you do the work, show us your results, and you’re still not satisfied, we’ll refund your money.
Not at all! Conventional to Cult Status™ is beneficial for any beauty-brand founder who wants to build a more powerful brand and connect and convert their customers. If you launched your brand within the last 4 years and are still getting inconsistent sales, then this program is for you too.
The truth is, you might never feel completely ready to invest both time and money in yourself. But once you take the leap and say, “Yes!” to evolving as a creative and an entrepreneur, you will wish you had done it sooner.
In our last module, centered on customer experience, we’ll be discussing all the ways to bring your brand to life through social, marketing, and experience activations. We will also be holding a media masterclass in our last session. These strategies will be 100% applicable to a successful launch, whether you’re launching a new product or a completely new brand. However, we do not build out a custom launch strategy step-by-step for your brand. We can use our one-on-one call for that if you choose.
Absolutely. While the beauty industry is my focus, my brand-strategy framework can be applied to any type of business. I’ve applied it to jewelry brands, fashion brands, and even tech and science brands. All of the strategies taught are built upon proven brand and marketing principles.
Because I’ve been beta testing these modules with my one-on-one clients for the last two years, and they’ve been over-the-moon happy with the results.
This is the only one on the market that has a 360-degree insider vantage point of the beauty industry.
From working as a beauty assistant at Glamour to launching and growing my own fragrance brand from the ground up — getting it into every Sephora store within two years and getting all of our dream magazine placements, including filming a pilot episode for Entrepreneur magazine — to consulting with emerging beauty brands and working as a publicist for companies like Kahina Giving Beauty, Mahalo, Mun, Ok Fine Fragrances, Parfums de Marly, Omolewa Cosmetics and more, I have a deep understanding of the challenges you are facing. And I have time-tested, proven strategies to solve them.
We don’t just work with any brands, we work with brands that are going places, making a name for themselves, and standing out in the market. (Just look at our roster of clients.) We work with brands that have garnered awards, clout, media presence. We work with brands that have the highest quality-control processes in place and demand the highest caliber of customer experience.
You’re in the right place! The entire first module will show you how to uncover your story, zero in on your purpose, and refine your brand idea. It’s specifically engineered to show a complete newbie the specific steps to building a successful beauty brand. All of the strategies taught are built on universal marketing principles.
Great question! Each week, we’ll be doing a 90-minute group call, and you’ll also be doing a 45-minute one-on-one call with me. The length of time needed for homework and implementation will depend on your experience, skill level, and how quickly you execute.
While I can’t guarantee anything, I’ve designed the course so that anyone with a foundational skill set can implement the tactics by putting in 1 hour each weekday and 2 hours on the weekend.
At the end of the day, that’s a question only you can answer. I regularly invest in coaching programs and training courses, and each time, I grow my revenue and expand my expertise.
You can’t expect different results from your business by doing the same things over and over again. The only way to achieve growth in yourself and in your business is to actually grow your knowledge and experience.
I totally get that this is a financial investment for you, and I get that my prices aren’t cheap. But neither is my strategy. There are no cookie-cutter, run-of-the-mill strategies here. This is 14 years of experience in the beauty business distilled in an easy-to-follow format.
My purpose is to help you create, launch, and grow a cult-status business, not just a generic beauty brand. And that’s the difference. Without a doubt, I have the experience and guidance to get you there.
I also know that the value created from working together goes well beyond the monetary investment. This program is an investment financially, yes, but, much more importantly, it’s an investment of absolute commitment. What we do together will forever change your life.
Let's do this
With my time-tested, one-of-a-kind brand-building course, you’ll be that much closer to getting your product onto the shelves of your dream store — and into the hands of your dream customer.