HOLIDAY GIFT GUIDE WORKSHOP
Everything you need to know to pitch your brand and land in holiday gift guides this season.
✓ The dos and dont's of holiday pitching.
✓ What makes a product or offer desirable to editors for gift guide placement.
✓ The layout of a holiday gift guide pitch and what to include in your copy (we'll actually cover a pitch from the ground up).
✓ How to find the right contacts to pitch for holiday gift guide.
✓ What to do once you land placement in a gift guide and how to leverage it for more opportunities.
In this training, you’ll learn…
Holiday gift guides are the holy grail of PR for product-based businesses.
It's a win-win scenario. Consumers are seeking out giftable products for their loved ones and media are more than eager to share their best finds.
And if you're looking for strictly product placement, whether it be to build credibility for your brand or sell-through products in the holiday season, now is your chance.
Join me and PR pro extraordinaire, Aimee Majoros, as we work through building a gift guide media pitch, share our best tips for finding editor contacts and gift guide listings, and share how to leverage a gift guide placement to sell through your products during the holiday season.
Create and send The perfect Gift Guide Media Pitch the media can't wait to feature
→ You want to land product placement in the media and leverage it to increase your holiday sales or even land a new retail partner.
→ Your last holiday season went fine but you're ready to take it up a notch this time and know that media mentions will help this season's sales be bigger and better.
→ You want to get some fresh eyeballs on your brand in order to expand brand reach and awareness.
→ You want that extra bit of guidance on the right ways to build a pitch and and the confidence to finally hit send.
You Can’t Afford To Miss This Workshop If…
I’ve been launching and growing beauty, health and wellness businesses since the day I became an entrepreneur.
I’ve sold my products in big box retailers like Sephora and been featured in media outlets from Entrepreneur to Elle.
Since then, as a brand strategist I’ve consulted with over 200 brands ranging from Mented Cosmetics, Arcona, Kahina Giving Beauty, Glamlite, Mahalo, Brooklinen, ScentBird and more. Of those, I’ve helped our brands land PR in NY Post, Well + Good, Elle, New Beauty, Forbes, Byrdie, Allure and more.
But what’s most important is that I believe that you too can have an iconic brand, land press in national media without having connections or a huge collection of products. You can still have PR success.
And this is exactly what we’re going to be diving into in the masterclass.
This masterclass is a focus on holiday gift guide pitching so you too can land buzzy media placements and accelerate your brand reach and sales.
If you’re committed to landing press this holiday season then I can’t wait to short-track your learning curve and help you get there faster.
Sign up below and join us on Wednesday, July 27th at 12pm EST.
A PERSONAL INVITATION FROM AGGIE
MEET AIMEE
Beauty editors have referred to Aimee Majoros as “The Original Indie Beauty Publicist” and “The Space NK of Beauty PR.” Aimee has worked in the beauty industry for over 30 years, and while she has a high level of industry expertise and a wide range of skills, she truly specializes in public relations.
Aimee has held staff positions in the PR departments at iconic global corporations including The Estée Lauder Companies, LVMH, and L'Oreal USA, but she is most proud of her work with independent beauty brands. As the founder of Aimee Is Beauty, she has helped countless indie brands garner unprecedented visibility in the media. Aimee is exceedingly proud to have watched many of her clients grow beyond their wildest dreams. She offers brands a blend of seasoned professional and trailblazing maverick that has made her a standout industry leader.
Aimee herself has been featured in Beauty Matter, ELLE, Oprah Daily, The Wall Street Journal, and more…but her public relations clients have been featured many, many times in every media outlet from Allure to The Zoe Report and beyond.
Aimee Majoros
Indie Beauty Brand Publicist and Strategist
SECURE YOUR SPOT
What workshop participants are saying
OUR CLIENTS HAVE GOTTEN IN AMAZING PR, AND SO CAN YOU!
Here's a behind-the-scenes look of what you can expECT in this workshop.
ADD VIDEO HERE
Pitching holiday gift guides now!? It’s August!
YES!
And now’s the best time to do it as editors are looking to fill their gift guide spots now, in the summer.
Lead times for holiday gift guides are longer than any other product placement opportunities. Editors at national publications like Oprah, Vogue, Elle, Allure, have already started working on holiday gift guides this summer and will typically complete their search by the end of summer.
If you want to be featured in a holiday gift guide, NOW is the best time to make your brand holiday-ready (we’ll show you how to do that) and pitch your favorite publications.
→ A media pitching workbook with example gift guide pitches (valued at $500)
→ 30 Holiday Gift Guide Subject Lines (valued at $47)
→ Bonus: An opportunity to have your gift guide pitch done for you + access to top 10 target media contact list. ($777)
→ Our gift guide media pitching framework with 30 days of replay access
(valued at $2000)
When You Join Today, You Will Get...
