In this training, you’ll learn…
GET YOUR BEAUTY PRODUCT FEATURED IN HOLIDAY GIFT GUIDES
Everything you need to know to pitch your beauty, health or wellness product to media, land in holiday gift guides and gain the attention of customers during the peak sales season of the year.
✓ The exact methods that Aggie and Aimee use to land press like Oprah's Gift Guide, which resulted in $250k in sales for one brand or gift guide features in USA Today, Cosmopolitan, and Teen Vogue resulting in a completely sold out holiday bundle for another.
✓ What makes a product desirable to editors to land coveted gift guide spots that get people talking about your brand.
✓ The layout of a holiday gift guide pitch and what to include in your copy.
✓ How to build your media contact list and OWN your connections with journalists without paying thousands to an PR agency.
✓ What to do once you land a placement or mention and how to leverage it for more sales, wholesale, and partnership opportunities.
Holiday gift guides are the holy grail of PR for product-based businesses because when you land them, it can mean skyrocketing sales during your most profitable season—holidays!
It's a win-win scenario. Consumers are seeking out giftable products for their loved ones and media are more than eager to share their best finds.
And if you're looking for strictly product placement, whether it be to build credibility for your brand or sell-through products in the holiday season, now is your chance.
Join Aimee and I in this workshop, as we work through building a gift guide media pitch, share our best tips for finding editor contacts and gift guide listings and how to leverage a placement to sell through your products during the holiday season.
Create and send the perfect gift guide media pitch the media can't wait to feature.
Landing Gift Guides Can Mean Skyrocketing Sales During Your Most Profitable Season—Holidays!
→ You want to land product placement in the media or with creators and leverage it to increase holiday sales or even land a new retail partner.
→ Your last holiday season went fine but you're ready to take it up a notch this time and know that media mentions will help this season's sales be bigger and better.
→ You want to get some fresh eyeballs on your brand in order to expand brand reach and awareness.
→ You want that extra bit of guidance on the right ways to build a pitch and and the confidence to finally hit send.
You Can’t Afford To Miss This LIVE Workshop If…
I’ve been launching and growing beauty, health and wellness businesses since the day I became an entrepreneur.
I’ve sold my products in big box retailers like Sephora and been featured in media outlets from Entrepreneur to Elle.
Since then, as a brand strategist and publicist, I’ve worked with over 200 brands ranging from Mented Cosmetics, Arcona, Kahina Giving Beauty, Glamlite, Mahalo, Brooklinen, ScentBird and more. Of those, I’ve helped our brands land PR in NY Post, Well + Good, Elle, New Beauty, Forbes, Byrdie, Allure and more.
But what’s most important is that I believe that you too can have an iconic brand, land press in national media without having connections or a huge collection of products. You can still have PR success.
And this is exactly what we’re going to be diving into in the workshop.
This workshop is a focus on holiday gift guide pitching so you too can land buzzy media placements and accelerate your brand reach and sales.
If you’re committed to landing press this holiday season then I can’t wait to short-track your learning curve and help you get there faster.
Sign up below and let's get pitching!
A PERSONAL INVITATION FROM AGGIE
MEET AIMEE
Beauty editors have referred to Aimee Majoros as “The Original Indie Beauty Publicist” and “The Space NK of Beauty PR.” Aimee has worked in the beauty industry for over 30 years, and while she has a high level of industry expertise and a wide range of skills, she truly specializes in public relations.
Aimee has held staff positions in the PR departments at iconic global corporations including The Estée Lauder Companies, LVMH, and L'Oreal USA, but she is most proud of her work with independent beauty brands. As the founder of Aimee Is Beauty, she has helped countless indie brands garner unprecedented visibility in the media. Aimee is exceedingly proud to have watched many of her clients grow beyond their wildest dreams. She offers brands a blend of seasoned professional and trailblazing maverick that has made her a standout industry leader.
Aimee herself has been featured in Beauty Matter, ELLE, Oprah Daily, The Wall Street Journal, and more…but her public relations clients have been featured many, many times in every media outlet from Allure to The Zoe Report and beyond.
Aimee Majoros
Indie Beauty Brand Publicist and Strategist
SECURE YOUR SPOT
What workshop participants are saying
Pitching holiday gift guides now!?
YES! ⏰
And now’s the best time to do it as editors are looking to fill their gift guide spots now.
Lead times for holiday gift guides are longer than any other product placement opportunities. Editors at national publications like Oprah, Vogue, Elle, Allure, have already started working on holiday gift guides and will continue to do so through the holiday season.
If you want to be featured in a holiday gift guide, NOW is the best time to make your brand holiday-ready (we’ll show you how to do that) and pitch your favorite publications.
How to pitch for holiday gift guides - FAQs
Abso-frickin-lutely is an understatement.
Everyone should have the foundation of pitching the media at their fingertips. Whether you're a service provider or product creator, you should be able to call on the media when you launch something new, want to get your story out there, or just drum up some new street cred.
I haven’t launched my brand yet. Should I wait until I’ve launched first?
Please don’t! You’ll lose out on one of the biggest media opportunities you have, which is when you launch your brand for the first time. Your brand will never be “new” again and you’ll never be able to pitch *the new angle* to the media again if you lose out on this once-in-your-brand’s-lifetime opportunity.
Part of my launch strategy when I work with brands that are pre-launch is incorporating influencer partnerships, and influencers need to be pitched 2-3 months BEFORE you launch your brand. Otherwise, how will people (aside from your friends and family) know to buy your brand when it DOES launch? You don’t want to launch to crickets, do you?
Any beauty brand with industry veterans on their advisory board or who have investors backing them know to invest in PR as part of their launch strategy from Day -90 (3 months before) in order to capitalize on the launch of their brand and build momentum from Day 1. If you don’t have either (which many emerging brands don't), you are now privy to that knowledge as well.
Now it’s your chance to act on it. You can wait a couple of years to put your brand out there, or you can position yourself as a cult-status brand from the start. But to do that you need to know the fundamentals of pitching first. You need to know your story angles. You need to know how to build relationships with the media. And yes, you’ll learn all of this in the holiday gift guide media workshop.
I’m a service provider in the beauty industry. Will this training help me, or is it just for product businesses?
Absolutely. If you understand the fundamentals of pitching, you can easily adjust and tweak your outreach and messaging based on the service you offer, the audience you’re serving and the end result you want to get. Much of what I will be teaching can be applied beyond beauty, so if you’re a wellness coach, a nutritionist, a medical professional, a makeup artist, and beyond, this workshop will serve you well.
I have worked with service providers one-on-one (and am one myself), however, many of the examples I will be sharing in our workshop will be product related. If you let me know in advance what your service is, I’ll be sure to incorporate an example just for you.
What if I already know everything you talk about in this training?
Well then you’re probably already landing all your pitches and garnering placements in your dream media outlets and partnerships with influencers, so you definitely don’t need it.
But I will say, even if you’re already a media pitching pro, there’s always a new spin or the way that someone teaches the material (and the insider info) that can help the lightbulb go off on a simpler or better process. Sometimes it only takes one golden nugget to move the needle in your business
I’m already a seasoned brand. Will this help me find story angles even if I’m not new or have a new product to offer?
This is one of my favorite questions because the beauty (pun intended) of the news is that there’s always something newsworthy, and there’s always a way to link your brand or product to a new trend, current event, season or holiday. Case in point, I recently landed a placement for a client in Elle Magazine and the product is 8 years old. If you have a quality product, we can find an angle that will make it current to the media.
Working with an experienced publicist can cost you a minimum of 18k for a 6-month contract (with me, it’s at least a 27k investment). PR software like Prowly is $270/month. This workshop, at a $37 investment, is my way of helping you put the power back in your hands so that you can raise your visibility leading up to the holidays (and beyond) and make the most of your highest-grossing months without breaking the bank.
Yes! The strategies you learn in this workshop can be applied to Valentine's Day, Mother's Day, Father's Day, Boxing Day, and really any day that involves gifts!
We also teach you the foundations of pitching that can be applied all year round.
How will I even find the right media contacts? I don't have connections.
We will show you the process for finding contacts and building relationships with media AND one of our bonuses is actually a Top 30 Media Contact Email Configuration List to get you started!
→ A media pitching workbook with example gift guide pitches (valued at $500)
→ 30 Holiday Gift Guide Subject Lines (valued at $47)
→ Bonus: A contact list with email configurations to your top favorite 30 pubs. ($777)
→ Our gift guide media pitching framework with 30 days of replay access
(valued at $2000)
When You Join Today, You Will Get...
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Disclaimer: Piching the media requires effort and commitment. While we provide strategies and tools to help you pitch your products and gain media placements, success is not guaranteed. Your results depend on your own efforts and circumstances. Please review our full terms and disclaimers via the link below or at checkout.