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Hey Beauty, Health and Wellness Brand Founders! Did you know…

 If you were to take 60 - 90 minutes a day for just FIVE days…you could make this your most profitable year ever. 

5 Days to Growing Your Iconic Beauty Brand Challenge (and Having Your Most Profitable Year Ever)

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The cult-status brand framework that’s trusted to take brands from start-up to 7-figures (and beyond)!

5 days of expert training all focused on positioning your brand as a category leader

Instant access to your Iconic Beauty Brand Workbook with actionable steps you can take each day of the challenge

EXCLUSIVE BONUSES: A new bonus delivered to your inbox each day, like our ChatGPT Made Simple: The Beauty Brand Founder's Guide to Marketing Smarter or PR Secrets for the Beauty Industry, when you watch each training to the end. 

JOIN NOW FOR $17!

Take Our 5 Day Bootcamp FOR $17!

Say goodbye to being vanilla—learn our simple, proven framework to position your beauty & wellness brand as a category leader so you can double your sales—without spending money on paid ads.

This isn't your typical, vague "growth hacks" challenge. You'll leave with concrete steps to transform your business into an industry powerhouse even if you're starting from scatch or feel overwhelmed with all the things you've been *trying* to do to break through the digital noise. 

“The beauty industry is so crowded!
I’m not sure there’s room anymore for my brand to stand out.”


If you’re one of the many founders that think you need a gazillion dollars in backing to throw money at ads and agencies so you can finally “make it…” 

Think again.

Even though it seems like the only brands standing out are the trendy ones that fit the mold

Or the bigger brands who can afford to discount their product

Truth is — they’re not.

There are plenty of smaller beauty brands with modest budgets making more than enough to pay themselves and their employees well.

You can absolutely be one of them. There is plenty of space for your iconic beauty brand. And there are more than enough loyal customers looking for a brand like yours to latch onto.

The catch? You just have to be willing to niche down, my friend.




The Reality Of Being Everything To Everyone:

It leads to costly mistakes.

Building a brand with generic messaging that, frankly, comes off as vanilla at best. With no one shaking their best friend saying, “You have to try this!!”

Creating product after product to reach a wider audience. Ultimately draining your energy and resources, while leaving you stuck with loads of inventory you may never sell

Wasting months trying to win at the “most popular” distribution strategy. When the right one for your customers was always right in front of you.

Jumping from one marketing strategy to the next without actually getting the results you’d like from any of them

Emptying your business account at “instant solutions” like ads that only bring in one-and-done customers.

Mistakes like:

The good news? Niching down to your own unique category can help you avoid all that.


It’s also the one thing that trips up most entrepreneurs…

(no matter what stage they’re at)

…even if they think they’ve figured out their positioning.

Because it can be so damn hard to get past the mental hurdle of possibly leaving customers behind if you zero in on your market.

Especially if you haven’t hit your target sales goals to begin with.



This is what separates the want-preneurs from the real deals.

When you’re #1 in your own unique category — the economy, tariffs, beauty trends, and running around all the time to become “more visible” becomes a non-issue.

You no longer waste most of your budget and all of your energy on reaching more people with more ads all the time.

Instead, your time is free to plan for future revenue. Your energy is free to connect with your customers. Your brain is full of new and exciting ideas you can actually put into action.

Because now you have a customer base full of people who see you as premium, not a commodity.

Positioning your brand as a category leader is the secret sauce that helps indie brands go further, faster. No matter your limitations of time, funding, skills, or connection.

And when you own a category, you’re in league with brands that…



Sell out at Sephora
Get featured on the How I Built This podcast
Have buyers begging to acquire their brand


THINK ABOUT IT

This challenge is designed to show you how to uncover and leverage your niche and put your brand in the spotlight. 

JOIN THE CHALLENGE NOW!

HERE’S HOW WE’LL TAKE YOUR BRAND FROM COMMODITY TO CULT STATUS IN 5 DAYS:

We’ll Start By Attracting Your Dream Customer


Then, We’ll Pick Your Niche

Next, You’ll Use My 6 Positioning Shifts To Stand Out In The Beauty Industry


After That, I’ll Show You How To Hook The Market With Your Hero Product


Finally, We’ll Create Targeted Hype & Sell With YOUR Unique Story

Ready to stop chasing customers down? I’ll show you how to zero in on what your customer is *really* looking for and use that to create a marketing strategy that brings those customers to YOU.


You and I BOTH know you’re playing it small by trying to cater to everyone. Your brand is incredible, and it’s time the world knows it. In this training, we’ll workshop your unique brand category. Then, I’ll show you how to leverage it to create a stronger brand presence. Helping you reach consistent 5-figure months in no time.

The biggest day of the challenge! Come see the 6 shifts you can take to help you launch to your niche with momentum, grow with community, and scale with brand loyalty. Discover what sets YOUR beauty brand apart. And uncover the strategies that will help you catapult your brand to beauty industry stardom.

It’s time we remove the endless inventory hassle. Together, we’ll leverage your hero product to get in front of a new customer based, land *retail* partners and attract media opportunities, without having to invest in never-ending inventory.



Now you’re ready to take it to the masses! In this training, you’ll see how you can use powerful storytelling archetypes to get the right eyes on your brand — even if writing’s not your strong suit. Together, we’ll help identify your brand story and how to use it to pull current and *new* customers in.



PLUS: You'll input each day's homework answers into your workbook so that you're actually making progress not just passively listening. We're all about action here. 

Will this work for me? 

This challenge is perfect for brands in the beauty, health, and wellness categories. If you fall into one of these categories, it will be a great fit for you!

IT´S A GOOD FIT - I NEED THIS!

Makeup

Haircare

Candles

Skincare

Beauty tools

Fragrance

Bodycare

Supplements

Teas

Soaps

Vitamins

Other product based businesses

Hello there.

I'm Aggie.

I’m a PR and Marketing Consultant and Founder of AB Creative — a consulting and education platform that helps build cult status beauty brands.

15+ years working in the beauty industry has taught me this:

The secret is uncovering that story so your business can explode.

To do that, you’re going to have to break a few rules.

For your brand to be top of mind, you need to challenge the status quo in your niche.

That’s where I come in.

Every brand and brand founder has a unique story. 

I help beauty and health & wellness brands uncover their unique angle and turn it into brand sales, credibility, and status.

I know how to do this because I’ve been where you are.

After building and growing an award-winning fragrance brand that has been sold worldwide in retailers like Sephora, Four Seasons Hotel, Shen Beauty, Fenwick Department Store, and our namesake brick-and-mortar store in Brooklyn (as well as a pop-up in Soho) — I guess you could say I know a thing or two about the unique challenges your business faces.

I’ve also consulted with over 200 iconic beauty brands and counting with successes ranging from big-box retail partnerships, celebrity customers, national media placements, multi-million dollar exits, and everything in between.

I attribute that understanding to the authentic and guerilla strategies I employ in helping your brand get noticed and gain loyal customers.



You and your brand deserve to be seen and heard. Isn’t it time to stop playing it safe and start breaking some rules?

You’re also saying “yes!” to aha moments like Jessica had:

When you say “yes!” to the Challenge (and Having Your Most Profitable Year Ever)...

Or Heather:

Or Maya:

And leverage them to create an action plan like Sancoriss:



Or Gunilla:

Or Margo:

Before you know it, 5 days have passed and you’re having moments like Rebecca:



And Adrienne:

This is just a small sampling of founders just like you who accepted the challenge. Who said “yes” to committing to 5 days…and then took action.

Those simple actions have sent them well on their way to creating their most profitable year yet.



Here's a behind-the-scenes look of what you can expECT in this CHALLENGE

SECURE YOUR SPOT

It can do the same for you when you say “yes” to…

5 Days to Growing Your Iconic Beauty Brand Challenge (and Having Your Most Profitable YEAR EVER)

.....

JOIN NOW FOR $17!

The cult-status brand framework that’s trusted to take brands from start-up to 7-figures (and beyond)!

5 days of expert training all focused on positioning your brand as a category leader

Instant access to your Iconic Beauty Brand Workbook with actionable steps you can take each day of the challenge

EXCLUSIVE BONUSES: A new bonus delivered to your inbox each day, like our ChatGPT Made Simple: The Beauty Brand Founder's Guide to Marketing Smarter or PR Secrets for the Beauty Industry, when you watch each training to the end. 

Yes, these strategies work globally
(not just in the U.S.)

Here are more answers to your questions:

FREQUENTLY ASKED QUESTIONS

What is the time commitment?

What is the time commitment?

Each of the five trainings will be delivered to your inbox over a 10-day period. Each session takes about 60–90 minutes to watch.

Why now?

Why now?

As consumer look for ever more personalized solutions to their needs, there’s no better time to get crystal clear on your positioning so you can own your category and stand out from the crowd. This is the time you want to take full ownership of what you’re known for so you can have record-breaking sales this season and consistent sales coming in throughout the year. 

What if I need more time with you?

What if I need more time with you?

On Day 3 of the training, I'll share how we can work together in a deeper capacity. You can also apply to work together by filling in the form on our services page: https://abcreativenyc.com/services or shooting me a DM. 

Who is this best for?

Who is this best for?

This is exclusively for beauty, health and wellness brand product founders, those who work for beauty, health or wellness businesses or those who sell them. That includes products like makeup, skincare, candles, fragrances, ingestibles, tools, soaps, body care, wellness teas/products, vitamins, essential oils, haircare and more. If you're a re-seller of beauty, health or wellness products, this will help you too. 

This challenge is great both for those that are pre-launch or just launched and looking to gain more momentum and refine their brand story and marketing strategy AND also for brands that are established who may have plateaued or want to reach that next revenue milestone and know they may need to rework their positioning, messaging or visibility strategy in order to get there.

Can I participate even if I´m pre-launch?

Can I participate even if I´m pre-launch?

Absolutely, in fact, we encourage you to work on the foundations of brand positioning, messaging and owning a category to make it significantly easier to break through the noise once you are ready to launch. 

When you have a clear POV (which is what we'll be working on in the challenge), it makes standing out easier and more cost-effective, especially for bootstrapping brands. 

Ready to have your most profitable year ever?

Break through the noise with your iconic brand this year. Join the challenge today and get:

.....

5 Days to Growing Your Iconic Beauty Brand Challenge (and Having Your Most Profitable Year Ever)

JOIN NOW FOR $17!

The cult-status brand framework that’s trusted to take brands from start-up to 7-figures (and beyond)!

5 days of expert training all focused on positioning your brand as a category leader

Instant access to your Iconic Beauty Brand Workbook with actionable steps you can take each day of the challenge

EXCLUSIVE BONUSES: A new bonus delivered to your inbox each day, like our ChatGPT Made Simple: The Beauty Brand Founder's Guide to Marketing Smarter or PR Secrets for the Beauty Industry, when you watch each training to the end. 

They Did It.

So Can You.