Conventional to Cult Status is a multi-four-figure investment. And, honestly, it’s a steal at its current price.

When I created C2C, I wanted it to be a no-brainer decision for beauty brand founders ready to get serious about achieving cult-status. So the program is jam-packed with everything you need to kick your brand up a notch.

And, yep. I’ve tried and tested all the strategies inside my own brand and hundreds of other brands too.

All of that to say, when you join a program that’s designed to get your results, the ROI will always be worth it. (And that’s coming from someone who regularly spends tens of thousands of dollars in expanding my expertise.)

Interested in payment options? Fill out an application and we’ll hop on a call to discuss our options if we’re a good fit!

Absolutely.

We’ve had many students approaching six figures or even at mutli-six figures join C2C and have their best growth period in their business in a while.

Why? Because we focus on long-game plays that help build, refine and scale brands, not just sell products.

That could mean assessing if your target customer you initially launched with is still the same or did your target customer (and the brand) evolve with time?

That could mean taking an Amazon-only brand and building it into a real brand in order to ward off copy-cats and make it easier to be acquired.

That could also mean expanding into an entirely new stream of revenue that you don’t have much experience with.

All of that to say, experienced founders are welcome to apply. We’ll let you know if C2C is your next right move.

And if you still feel like you’re further down the road, you can consider applying to our Beauty Brand Mastermind, reserved for six-figure brands scaling to seven. 

Ah, excellent question. I’ve got a few things for you.

First, C2C is completely live and high-touch. What does that mean for you? You’re getting weekly live support from Aggie and her team and because of the small group setting, you’re getting personalized attention as well.

Second, C2C is a program that focuses on elevating your brand. Why? Because having a knock-out brand is the #1 way to stand out in a crowded beauty market.

Too many brands focus on product development or paid PR or launching new thing after new thing, desperate for some recognition. And, yes, those things have their place in business…

But at the end of the day, whether you’re in this to build a legacy, grow to multi-6 figs a year, or negotiate an 8-figure exit—it’s your brand that’s going to get you there.

Everything we do inside C2C is to implement solid iconic brand foundations so your beauty, health or wellness brand is ready to take the world by storm and reach that first six figures.

Building brand vs. selling product means we’re also implementing a lot of long game plays to help you have a successful business now, but also years into the future. No quick-fix, duct-tape, hacks over here that grow your brand fast in one year only to see it go extinct in the next. That’s not what we’re about.

Third, we are a people-first program. That means you will never feel like you can’t ask a question because you’re on a Zoom call with 3,000 other students. We cap enrollment at 50 students to make sure you get the time and attention you need.

And fourth, C2C is about implementation. We have Copy Jams to submit your messaging for review, Put It Into Action Sessions for head-down work sprints, and Live Hot Seats (coaching calls) for honest feedback. Our goal is to have you doing. ‘Cause that’s where the magic happens.

Oh, and one more thing. C2C is the culmination of everything I’ve learned after spending 16+ years in the beauty industry building iconic brands. There are no questions that are off-limits and (virtually) no problem I haven’t encountered before.

In other words, inside C2C you’ll have a beauty-brand-obsessed industry veteran and other beauty industry experts in your back pocket.

If you haven’t achieved 200K in annual revenue, I strongly advise you NOT to hire a publicist.

Here’s why: If you haven’t yet hit that mark and you’re still dealing with a roller-coaster, up-and-down sales, it tells me that you need stronger business brand foundations.

When you hire out PR too early, you either end up with limited placements or the placements that you do get — even if they’re in great outlets like Allure or Refinery29 — don’t actually convert into brand growth.

You’ll be stuck wondering why the articles and mentions aren’t driving traffic to your website. And you’ll be out time and money that could have been better invested elsewhere.

Yes. If you feel like C2C isn’t the place for you within 30 days of purchase, simply submit your completed homework and we’ll refund you in full.

When you apply for C2C, your application comes straight to our inbox. We personally review every application and let you know if we’re a match.

Then, we’ll send you a link to our calendar so you can hop on a call with Aggie or one of our team members and get on the same page about the program, your goals, and what to expect over the next 16 weeks as we work together.

After our call, we’ll walk you through the enrollment process, and viola! You’ll have instant access to the first three modules so you can dial in your brand values and refine your brand story even before we officially kick things off as a group on April 8th. 

We created two tracks, Track 1, a pre-launch brands track and Track 2, an established brands track in order to personalize our feedback and strategy guidance even further and so that you could be amongst other founders who are at a similar stage in business as you.

Both tracks still get access to all the same modules, templates, masterclasses, but in our live coaching calls, we’re able to meet you where you’re at.

The extra benefit to this? You still get to join in on the coaching calls for the other track and listen in to those who may be a few steps ahead or revisit foundational concepts you may need a reminder of.

You’ll never feel like you’re being held back or overwhelmed that concepts are going over your head. 

Anything that falls under the category of “beauty” in a retailer is what we work with. That includes skincare, makeup, haircare, body care, lashes, soaps, candles, fragrances, tools, etc. We also work with beauty-adjacent categories like wellness (ingestibles, wellness teas, cbd, diffusers, etc.) and health (supplements, gut support, etc.)

We have successfully worked with all of these categories.