WANT TO GET REGULAR MEDIA SHOUT OUTS LIKE THE “BIG GUYS?
(EVEN IF YOU JUST LAUNCHED AND HAVE NO CONNECTIONS)
Get your brand featured in national and niche media so you can accelerate your list building,
retail expansion or industry credibility goals.
Tori Autumn, founder of Tori Autumn
“Before working with Aggie, I was feeling overwhelmed with coming up with story pitches and finding some simple ways to reach out to blogs and podcasts. I tried doing it on my own but couldn’t land any podcasts opportunities. Since engaging with Aggie, I’m now a contributor to Entrepreneur.com and have landed 2 podcasts opportunities that have attracted my ideal clients. If you want easy-to-use strategies that’ll make your media outreach effective, don’t waste any time reaching out to Aggie!”
People say it’s hard for emerging businesses to get featured in the media.
And that in order to get featured you need to:
- Hire an expensive agency
- Buy ads or pay influencers
- Be launched or have sales coming in
- Have established credibility (the irony)
- OR
- Have VIP Connections
- From getting the most newbie beauty brands in top tier placements like Beauty Independent and Well + Good, and writing hundreds of winning pitches to national and local media, podcasts and influencers…
I am here to tell you that this couldn’t be furthest from the truth.
TWO BIG REASONS WHY PR IS BETTER THAN OTHER FORMS OF MARKETING:
The media industry needs your story, now more than ever
In the heyday, new content was published once a month, once a week or in the case of newspapers, once a day.
In today’s journalistic climate, content is churned out nonstop leading to what’s known as the 24-hr news cycle effect.
What that means is that there has never before, in the history of journalism, been as high of a demand for fresh content as there is today.
Let me ask you this: when demand for everchanging content is high, and time and capacity for production is low, where do you think editors, hosts, and tv producers get their content?
It’s from people like YOU!
Gone are the days when you needed to have a publicist in order to get featured in the media (and this is me saying this to you as a publicist!)
Their email search bar is a minefield of pitches they NEED in order to do their jobs quickly and efficiently.
If content is the drug, then PR is its peddler.
PR is the lifeblood of publications that are forced to churn out a sped up news cycle.
And you, your story, your brand are the solution.
When you generation fresh placements for your beauty business, you get some pretty stellar fringe benefits besides new eyeballs on your business
Three BIG reasons to get featured
in the media besides having a completed “as seen in” page
Reason 01
Leverage media placements for expansion
Leveraging media placements to get into your dream retailer (like I did with Sephora)
Reason 02
Turn placements into speaking engagements
Building enough clout and credibility to be invited to speak on panels and stages (credibility begets more credibility)
Reason 03
Build trust faster
You cut down the number of touchpoints a potential consumer has with you in order to feel confident enough to make a purchase with you.
Two BIG Reason Why Doing Your Own PR Will Have Long-Term Benefits:
Reason 01
You own those relationships you form with the media. They are not through a third-party, they are yours, forever to keep. (My winning pitch templates and step-by-step walk throughs of building relationships with media personalities will help you create connections with the right people)
Reason 02
You better understand the angles and hooks that most resonate with the media so that when you are ready to delegate to an agency, they don’t waste any money or precious time pitching angles that you already know don’t resonate. (Inside the media workshop I got through the 8 different angles//themes that almost any beauty brand can take advantage of.)
Introducing ...
A 120-minute recording of a workshop on how to pitch your brand to the media, from the must-have information to include in a pitch, how to structure and format it, where to find the right contacts (most PR lists you find online become outdated before you even have a chance to download them) , the follow-up process, to building relationships with media long after you’ve landed the placement.
I’ve taken everything I’ve learned from working with dozen of clients as a publicist over the last 6 years and boiled it down into this 2 hour workshop.
The post effective PR strategies for beauty, health and wellness brands have been distilled down into an easily digestible format, so you can start pitching confidently right awy.
PR Secrets for the Beauty Industry isn’t an online course.
It’s a 120-minute immersion into PR.
You’ll also discover how to make your brand or product newsworthy even if it’s not brand-new or even if you think you don’t have any credibility markets (you do).
Most importantly, you’ll know exactly how to craft the kind of pitches that get responses and that place you on the editor or host’s go-to contact list. More importantly, you’ll have a pitch in place for media who are too busy to churn out quality content quickly and do the data collecting themselves.
The end result: You getting your founder name and brand in the press, building credibility and authority in the entrepreneur and beauty industries, and happy editors who are thrilled to have a go-to, reliable source on a specific topic (you!)
Katharine L’Heureux, Founder of Kahina Giving Beauty
“We got 4,000 new email subscribers within four weeks as a result of Aggie’s efforts.
Kahina Giving Beauty engaged AB Creative services for several projects, including an influencer outreach in support of a new product launch, a multi-brand sweepstakes, and Instagram support. Aggie appraoached each talk with an articulated strategy to meet clearly defined goals, and completed projects with enthusiasm, creativity, and diligence, supported by her own practical experience,. For each of our projects, we were able to meet our goals for new subscribes and engagement. Aggie has an extensive network and was also able to connect us with useful contacts in other fields. On top of that, she is a delight to work with.”
In This Workshop, You’ll Discover PR Gems Like:
- The 7 pitch angles that make a story newsworthy and which one works best for holiday pitching.
- What to stop doing immediately if you want to send pitches that get responses.
- Why now is one of the best times to pitch your product and build genuine relationships with the media.
- The Media Maverick Blueprint for creating a “can’t-not-click” pitch from the initial newsworthy headline hook to closing off with a branded signature.I’ve personally used this blueprint to land placements for myself and my clients in media like NY Mag, Vogue, Allure, New Beauty, Byrdie, PopSugar, Entrepreneur, and so many more.
- How to leverage media placements to expand your customer base, increase sales (especially during peak purchasing periods), and partner with retailers.
And to Make Sure This Training Doesn’t Just Clog Up Your Hard Drive, You'll Also Get Access to:
If you love having access to exclusive media opportunities, talking all things brand strategy, tossing around industry connections and recommendations with other beauty brand founders, or just having a place to brag when you have a sell-out month, this is the place to be!
This is where you’ll go to get your most pressing questions answered quickly and accurately.
- Exclusive Q&A FB lives twice per month
- Ask me questions and get feedback from the group on your pitch or your media outreach strategy.
- Random (yet crazy useful) TMIs not shared anywhere else!
Imagine how big you could grow your business if:
- You could land media placements every month.
- You could start landing more customers, retail buyers, and investor attention without having to invest in unreliable ads and expensive trade shows.
- You confidently sold your product to people who used to have price objections.
- Customers were happy to pay full price and you could say bye bye to deep dish discounting and neverending promos for good.
- That’s what you’ll be able to achieve with PR Secrets for the Beauty Industry
The Best 30-Day Money Back Guarantee
Listen, I’m not going to let you off the hook if you a) don’t show up to the training, or b) don’t put what you learn into practice.
But here’s what I will offer you: the realest guarantee in the business.
If you send at least 5 pitches and you DON’T land a placement, I’ll cheerfully refund your money.
You’ll be required to give proof. Don’t be a punk.
Buy PR Secrets for the Beauty Industry Today
Frequently Given Excuses For Not Attending This Training
Not if you value authority building PR strategy from an actual beauty brand publicist who is deeply-rooted in the industry. This information (and behind-the-scenes, real life examples) isn’t available anywhere else.
If you want to go buy someone else’s 60-hour training, knock yourself out. The whole point is to get you on the fastest possible path to getting your pitch signed and sent.
We’ve had product businesses who had barely had their websites go live land placements in media like Entrepreneur, The Zoe Report, and Well+Good. Just take a look at our testimonials from people like Tori, Paola, and Marta. All newbie brand founders, all got star-making press within months of launching their brands. I’ve built an entire business turning pre-launch or just launched brands into nationally known brands with a proven strategy.
The PR Secrets for the Beauty Industry Workshop teaches you everything you need to know about building relationships with the media, how to pitch, when to follow-up, and how to start before you’re ready.
A PERSONAL INVITATION FROM AGGIE
I’ve been launching and growing beauty, health and wellness businesses since the day I became an entrepreneur.
I’ve landed my products in big box retailers like Sephora and been featured in media outlets from Entrepreneur to Elle.
Since then, as a brand strategist I’ve consulted with over 80 brands ranging from Mented Cosmetics, Kahina Giving Beauty, Glamlite, Banish, Brooklinen, ScentBird and more. Of those, I’ve been responsible for the launch of 19 brands, 9 of which sold out within 3 months and 90% of them had their best launch ever…all without expensive ad spend or pushy (read: outdated) sales tactics.
But what’s most important is that I believe that you too can have a knock-out brand, potentially even selling out like some of my clients do, without having connections, or a huge budget (in fact majority of my brands are self-funded), or a big email list. You can still have launch success.
And this is exactly what we’re going to be diving into in the masterclass.
This masterclass is a culmination of the launch strategy secrets behind my best product drops, as well as my rockstar clients’.
If you’re committed to launching a brand or product worth repeat buying instead of a flash in the pan kinda thing, I can’t wait to short-track your learning curve and help you get there faster.
Pick the time that works best for you.
See you there!
Tori Autumn, founder of Tori Autumn
“Before working with Aggie, I was feeling overwhelmed with coming up with story pitches and finding some simple ways to reach out to blogs and podcasts. I tried doing it on my own but couldn’t land any podcasts opportunities. Since engaging with Aggie, I’m now a contributor to Entrepreneur.com and have landed 2 podcasts opportunities that have attracted my ideal clients. If you want easy-to-use strategies that’ll make your media outreach effective, don’t waste any time reaching out to Aggie!”