About the Event

This summit will give you front row access to some of the most experienced industry experts who’ve worked at brands like Allure, Elle, InStyle, Beauty Independent, Violet Grey, Diane Von Furstenberg, Beauty Heroes, One Love Organics, Arcona, Mented Cosmetics, Knesko Skin and collectively have over 75+ years of industry experience.

During this virtual summit we’ll be talking about opportunities to take advantage of in 2025 as well as challenges that brands may face and how to best navigate them.

We’ll also be pulling apart what it really takes to level up as a founder and how you can start making some shifts, big and small, to launch, grow or scale your beauty, health or wellness brand.

About the Event

| LIVE  VIRTUAL SUMMIT 2025 | JANUARY 22ND | 12PM - 2pm EST | zoom | 

What last year's Virtual Summit attendees had to say:

During the Virtual Summit, you’ll get insider information about…

What retailers are looking for in 2025 and how can you position your brand as their next pick.

What trends will see a spike and how founders can ride the wave without being a trend-chaser.

What digital marketing strategies are seeing the biggest payoff right now. 

What regulations and legal steps you need to comply with in 2025.

Host - Aggie Burnett

I’m a PR and Marketing Consultant and Founder of AB Creative, a consulting firm and education platform that helps build cult status beauty brands. In short, I love breaking the rules and believe that in order for your brand to be top of mind in the media and in a crowded marketplace, you need to challenge the status quo in your niche. I also believe that every brand and brand founder has a unique story that when uncovered, will allow their business to explode. I help beauty, health and wellness brands uncover their unique angle. Then, we craft a media and marketing strategy that positions your brand as a top choice in your niche.

I don’t just talk the talk but walk the walk. After building and growing my own award-winning beauty brand (and self-funding it), selling it in Sephora, Four Seasons Hotel, and Fenwick Department Store, as well as getting it into all our dream target media, I know the unique challenges your business faces.

I’ve also worked with over 200 beauty brands ranging from Mented Cosmetics, Kahina Giving Beauty, Arcona, Glamlite, Banish, Brooklinen, ScentBird, One Love Organics and more. Our students and clients have landed in big box retailers, in national media, as top favorites of celebrities, and have had multi-million dollar exits.

Now, I want to help YOU build and grow your business beyond your wildest dreams.

I’ve been in the beauty industry long enough to know that running one can sometimes put you on the struggle bus.

Which is exactly why I created this virtual summit. I know from experience that when founders have the right tools, strategies and mentorship they strengthen their confidence muscle faster, attract more of their ideal customer and make it possible to become the founder of an iconic beauty brand.

Your brand deserves to be seen and heard and I’m here to help you do just that. 

I’m Aggie Burnett, PR and Marketing Consultant and Founder of AB Creative, where we help beauty, health, and wellness brands discover their unique angle and craft media strategies that position them as leaders in their niche. I’ve built my own award-winning beauty brand, landing it in Sephora, Four Seasons, and top-tier media, and have worked with over 200 brands like Mented Cosmetics, Kahina Giving Beauty, and Brooklinen. From big-box retail deals to multi-million-dollar exits, I know what it takes to stand out.

I created this virtual summit to share the tools, strategies, and mentorship that can help you attract your ideal customers, grow your confidence, and build an iconic brand. Your story deserves to be seen and heard—and I’m here to help make that happen.

Virtual Summit Speakers

Speaking of street cred, I don’t just invite “anyone” to help our audience level up.

These guest experts are the REAL deal.

You know, the ones that have actually worked from the ground up with respected brands like One Love Organics, Trish McVoy, RMS Beauty, Mented Cosmetics, Knesko Skin and collectively have over 75 years of beauty industry experience.

 Yea, THAT level of expertise.

Jeannie Jarnot

Jeannie Jarnot, Founder and CEO of Beauty Heroes, has made it her mission to deliver beauty you can trust, one Hero product at a time.

A former hospitality professional turned healthy beauty expert, Jeannie’s discovery of harmful ingredients in the beauty industry—linked to her own health struggles—ignited her passion to curate conscious and clean beauty brands through content, events, global online store, beauty subscription service and the flagship brick-and-mortar location in Norther California.

By leveraging partnerships with PACT Collective, The Good Face Project, Provenance, and rePurpose Global, Beauty Heroes advances sustainability, ethical sourcing, thoughtful packaging, and improved transparency in the beauty industry.

What you can expert from this panelist: What retailers are looking for in 2025, white space she sees on store shelves, and what sets the most successful beauty brands apart. 

Amy Galper

Amy is a passionate clean beauty product developer with 15+ years of experience working with wellness brands, from start-ups to established corporations. Her expertise lies in creating innovative, plant-based beauty products that prioritize natural, minimally processed ingredients.

She is the co-author of two books, *Plant Powered Beauty* and *The Ultimate Guide to Aromatherapy*, and is the founder of The New York Institute of AromatherapyⓇ, Inc., where she has trained countless professionals in essential oil science and product creation.

A sought-after speaker, Amy has presented at events like Indie Beauty Expo and Women in Flavor & Fragrance Conference and has lectured at institutions including NYU and NSU. 

What you can expert from this panelist: Trending innovations in clean beauty formulations. 

Antonella Colella

Antonella is the founder and managing attorney of Colella Legal Studio, PLLC, a business and trademark law firm with a practice dedicated to beauty-based businesses.

She provides legal counsel to founders and both growing and established companies focusing on trademark/brand protection, fractional general counsel services, & contracts.

What you can expect from this panelist: FDA + Mocra regulations you need to be compliant with in 2025. 

Chelsya Ernina

Chelsya Ernina is an experienced and passionate digital marketing strategist who specializes in relationship-based marketing and data-driven strategies. 

She's worked with over 350 companies to grow their business with content marketing - including large corporations like Rite Aid, AARP, Stanley Tools, Proof Syrup, and KNESKO Skin. 

Cheya Media's mission is to help entrepreneurs feel confident in scaling their businesses and generating high-quality leads through authentic email marketing and paid ads.

What you can expect from this panelist: 2025 Digital Marketing Strategies with High Payoff and Low(er) Lift

Claire McCormack

Claire McCormack is a senior editor at digital publication Beauty Independent, writing and speaking about the beauty, wellness and personal care industries.

She is known for her trailblazing editorial coverage of “taboo” verticals, including sexual health, CBD, psychedelics and psychedelic-adjacent wellness.

She has an extensive track record for being the first to identify, crystallize and cover trends. Claire has been a featured beauty industry expert in The Washington Post, Adweek, Business of Fashion, WGSN, Stylus, CNBC’s Make It and the HBO documentary Not So Pretty.

What you can expect from this panelist: Upcoming trends and innovations in the beauty, health and wellness space and how emerging brands can break through the noise. 

CEO & Co- Founder of THE BOARD, a vetted community of over 230 value-driven consultants bringing c-level “dream team” expertise to companies like FARFETCH & MODA OPERANDI.

As the former CEO at Violet Grey, April led & executed the company's growth strategy to prime VG for acquisition, and was the Interim CEO at ONDA BEAUTY, helping founders navigate a turnaround.

As the CBO at tech start-up & marketplace Spring, April led brand strategy & curation, bringing over 1,600 brands (from Warby Parker to Gucci) to the platform. Prior to Spring she spent 25 years in fashion, with 9 years as EVP at DVF, where she played an essential role in developing DVF into an iconic global brand.

April’s leadership skills have been profiled by Women@Forbes & more recently in Oprah Daily.

What you can expect from this panelist: How bootstrapping brands can achieve market share and gain traction in a competitive industry. 

April Uchitel

Dianna Singh

Dianna Singh is the features director at Allure, having previously served as senior beauty editor and associate features director.

Since joining the team in 2020, she has also hosted Allure's The Science of Beauty podcast and and represented the brand on industry panels and on-air. Previously, she served as beauty editor at InStyle and held roles at Marie Claire, Refinery29, and ELLE. 

What you can expect from this panelist: Upcoming trends and innovations in the beauty space. 

Dianna Singh, features director at Allure, hosts The Science of Beauty podcast and represents the brand on panels and on-air. Previously, she held editorial roles at InStyle, Marie Claire, Refinery29, and ELLE.

What to expect: insights on upcoming trends and innovations in beauty. 

April, CEO and Co-Founder of THE BOARD, leads a community of over 230 consultants offering C-level expertise to companies like FARFETCH and MODA OPERANDI.

Formerly CEO of Violet Grey and ONDA Beauty, she has a proven track record in growth strategies, turnarounds, and acquisitions. As CBO of Spring, she curated 1,600+ brands, and during her 25 years in fashion, including 9 years as EVP at DVF, she helped establish it as a global icon. Featured by Women@Forbes and Oprah Daily,

What to expect: how bootstrapping brands can gain market share in competitive industries.

Clean beauty expert with 15+ years of experience, develops innovative, plant-based products and trains professionals in essential oil science as founder of The New York Institute of Aromatherapy.

Co-author of Plant Powered Beauty and The Ultimate Guide to Aromatherapy, she has spoken at Indie Beauty Expo and lectured at NYU.

What to expect: insights on trending innovations in clean beauty formulations.

Antonella, founder of Colella Legal Studio, specializes in business and trademark law for beauty brands, offering expertise in brand protection, contracts, and fractional general counsel services.

She advises founders and companies on navigating legal challenges in the beauty industry.

What to expect: insights on FDA and MOCRA compliance for 2025.

Jeannie Jarnot, Founder and CEO of Beauty Heroes, champions clean beauty through a global online store, subscription service, and flagship location.

Her partnerships with PACT Collective, The Good Face Project, and others drive sustainability and transparency in the industry.

What to expect: insights on 2025 retail trends, white space opportunities, and what makes beauty brands stand out.

Chelsya Ernina, founder of Cheya Media, specializes in relationship-driven digital marketing and data-based strategies, helping 350+ companies, including Rite Aid and KNESKO Skin, scale with authentic email marketing and paid ads.

What to expect: 2025 digital marketing strategies with high payoff and lower lift.

Claire McCormack, senior editor at Beauty Independent, is known for pioneering coverage of taboo verticals like sexual health, CBD, and psychedelics while identifying emerging beauty and wellness trends.

Featured in The Washington Post and Business of Fashion, she brings sharp insights into breaking through industry noise.

What to expect: upcoming trends and innovations in beauty, health, and wellness.

Did you know...

According to McKinsey, the global beauty industry is projected to grow at a compound annual growth rate (CAGR) of 6%, reaching $590 billion by 2028.

Skincare will account for 44% of that growth, driven by innovations like neuropeptides and skin microbiome-friendly products. 

Bottom Line: The beauty industry is not slowing down and we want YOU to be a part of making beauty history happen.

Get front row access to some of the most experienced industry experts

January 22nd, 2025 | 12pm EST

Live