About the Event

This summit will give you front row access to some of the most experienced industry experts who’ve worked at brands like Beauty Independent, One Love Organics, Arcona, Mented Cosmetics, Lissy Skincare, NuFace, Ranavat, Higher Dose and collectively have over 75+ years of industry experience.

During this virtual summit, we’ll be talking about opportunities to take advantage of in 2026 as well as challenges that brands may face and how to best navigate them.

We’ll also be pulling apart what it really takes to level up as a founder and how you can start making some shifts, big and small, to launch, grow or scale your beauty, health or wellness brand.

About the Event

| LIVE  VIRTUAL SUMMIT 2026 | JANUARY 21st | 12PM - 2pm EST | zoom | 

What last year's Virtual Summit attendees had to say:

During the Virtual Summit, you’ll get insider information about…

What retailers are looking for in 2026 and how can you position your brand as their next pick.

What trends will see a spike and how founders can ride the wave without being a trend-chaser.

What digital marketing strategies are seeing the biggest payoff right now. 

What regulations and legal steps you need to comply with in 2026.

Host - Aggie Burnett

I’m a PR and Marketing Consultant and Founder of AB Creative, a consulting firm and education platform that helps build cult status beauty brands. In short, I love breaking the rules and believe that in order for your brand to be top of mind in the media and in a crowded marketplace, you need to challenge the status quo in your niche. I also believe that every brand and brand founder has a unique story that when uncovered, will allow their business to explode. I help beauty, health and wellness brands uncover their unique angle. Then, we craft a media and marketing strategy that positions your brand as a top choice in your niche.

I don’t just talk the talk but walk the walk. After building and growing my own award-winning beauty brand (and self-funding it), selling it in Sephora, Four Seasons Hotel, and Fenwick Department Store, as well as getting it into all our dream target media, I know the unique challenges your business faces.

I’ve also worked with over 200 beauty brands ranging from Mented Cosmetics, Kahina Giving Beauty, Arcona, Glamlite, Banish, Brooklinen, ScentBird, One Love Organics and more. Our students and clients have landed in big box retailers, in national media, as top favorites of celebrities, and have had multi-million dollar exits.

Now, I want to help YOU build and grow your business beyond your wildest dreams.

I’ve been in the beauty industry long enough to know that running one can sometimes put you on the struggle bus.

Which is exactly why I created this virtual summit. I know from experience that when founders have the right tools, strategies and mentorship they strengthen their confidence muscle faster, attract more of their ideal customer and make it possible to become the founder of an iconic beauty brand.

Your brand deserves to be seen and heard and I’m here to help you do just that. 

I’m Aggie Burnett, PR and Marketing Consultant and Founder of AB Creative, where we help beauty, health, and wellness brands discover their unique angle and craft media strategies that position them as leaders in their niche. I’ve built my own award-winning beauty brand, landing it in Sephora, Four Seasons, and top-tier media, and have worked with over 200 brands like Mented Cosmetics, Kahina Giving Beauty, and Brooklinen. From big-box retail deals to multi-million-dollar exits, I know what it takes to stand out.

I created this virtual summit to share the tools, strategies, and mentorship that can help you attract your ideal customers, grow your confidence, and build an iconic brand. Your story deserves to be seen and heard—and I’m here to help make that happen.

Virtual Summit Speakers

Speaking of street cred, I don’t just invite “anyone” to help our audience level up.

These guest experts are the REAL deal.

You know, the ones that have actually worked from the ground up with respected brands like Typology, Stella McCartney, NuFACE, Ulta, and collectively have over 75 years of beauty industry experience.

 Yeah, THAT level of expertise.

Jen Davis

Licensed Esthetician, Marketing Strategist & Beauty Consultant with 20 years of experience in the beauty and wellness industry.

Jen began her career in beauty retail and spent a decade at Dermalogica, where she developed deep expertise in branding, education, and client connection. Since 2012, she has consulted for beauty and wellness brands, helping them refine their voice, strengthen their presence, and scale with intention.

In 2022, Jen joined the C2C community as CEO of the skincare brand Nurst and later transitioned fully into consulting, continuing to partner with C2C while supporting a diverse portfolio of growing brands.

What you can expect from this panelist:
How thoughtful branding and strategic marketing drive sustainable growth in beauty.

Anna Gecheva

Anna is the founder and CEO of Miss Organics, an award-winning skincare brand built on The Purity Standard™—100% natural, organic, vegan, and cruelty-free. Launched in London and now operated from Washington State (USA), Miss Organics is loved by customers worldwide for combining luxury skincare with hormone-safe, planet-kind formulations.

Alongside growing Miss Organics from the ground up, Anna draws on 10 years of corporate finance experience with brands like Stella McCartney (LVMH Group) to support fellow beauty founders. Through financial strategy consulting, she helps entrepreneurs launch profitably, price with confidence, and build sustainable, growth-ready businesses.

What you can expect from this panelist:
How beauty founders can master pricing.

Keemia is a senior content strategist and creative consultant with a decade of experience in the luxury beauty and wellness space. She has worked closely with notable brands including NuFACE, Ulta Beauty, Typology, HigherDOSE, RANAVAT, Sephora, and many others to optimize their messaging and promotional content.

Keemia is currently a senior e-commerce creative strategist at the leading marketplace partnership agency in NYC where her mission is to increase performance for some of the world’s most relevant beauty brands via content strategy and management on Amazon.

What you can expect from this panelist:
How beauty and wellness brands can leverage content strategy to drive Amazon and ecommerce growth, increase marketplace performance, and stand out in an increasingly competitive digital landscape.

Michelle Carrington

Co-Coach, Strategist & Founder with over 20 years of experience in the beauty and beverage industry.

Nancy has worked with iconic brands including Campari USA, Jones Soda, and Goose Island Beer Co., helping bring products to major retailers such as Target, Kroger, and Costco. She is also the founder of Earth Based Body, a clean beauty brand featured in luxury spas like Miraval and Canyon Ranch, as well as on live television.

Today, Nancy coaches product-based founders to build sustainable, profitable businesses with clarity, strategy, and confidence, blending data-driven insights with intuitive leadership.

What you can expect from this panelist:
Practical guidance on growing product-based brands with focus, momentum, and joy.

Nancy Rimbergas

Michelle is a beauty copywriter and messaging strategist who helps brands say the right thing—in the most compelling way possible. As the host of Copy Jams, she provides direct, actionable feedback to ensure every word works harder and converts better.

With a background as a professional makeup artist, Michelle brings a unique, customer-first perspective to copywriting. Her hands-on experience working directly with consumers gives her deep insight into what truly makes people say yes. Today, she partners with beauty, wellness, and lifestyle brands to clarify their message and turn it into magnetic, high-converting copy.

What you can expect from this panelist:
Clearer messaging, sharper copy, and practical feedback you can implement immediately.

Jade is a performance-driven paid advertising strategist specializing in scaling beauty and wellness e-commerce brands. As the founder of Social Dreams Marketing, she helps brands turn ad spend into measurable, sustainable growth through high-impact campaigns across Meta, Google, and TikTok.

With a sharp focus on ROAS, customer acquisition costs, and profitable scaling, Jade brings both analytical rigor and strategic clarity to the ever-evolving world of digital advertising. She understands the unique challenges beauty and wellness brands face and builds data-driven systems that cut through the noise and connect brands with their ideal customers.

She has worked with renowned brands such as Marc Fisher, The Sleep Code, Lifespan Fitness, Lissy Skincare, and Saving Face Company. 

What you can expect from this panelist:
Actionable insights on paid advertising strategies that drive profitable growth, smarter scaling, and long-term success for beauty and wellness brands.

Jade Earnhardt

Claire McCormack

Claire McCormack is a senior editor at digital publication Beauty Independent, writing and speaking about the beauty, wellness and personal care industries.

She is known for her trailblazing editorial coverage of “taboo” verticals, including sexual health, CBD, psychedelics and psychedelic-adjacent wellness.

She has an extensive track record for being the first to identify, crystallize and cover trends. Claire has been a featured beauty industry expert in The Washington Post, Adweek, Business of Fashion, WGSN, Stylus, CNBC’s Make It and the HBO documentary Not So Pretty.

What you can expect from this panelist: Upcoming trends and innovations in the beauty, health and wellness space and how emerging brands can break through the noise. 

Claire McCormack, senior editor at Beauty Independent, is known for pioneering coverage of taboo verticals like sexual health, CBD, and psychedelics while identifying emerging beauty and wellness trends.
Featured in The Washington Post and Business of Fashion, she brings sharp insights into breaking through industry noise.

What to expect: 2026 upcoming trends and innovations in beauty, health, and wellness.

She is a performance-focused paid ads strategist who specializes in scaling e-commerce brands in the beauty and wellness space. As the founder of Social Dreams Marketing, she has built a reputation for transforming ad spend into measurable growth through strategic campaigns on Meta, Google, and TikTok.

What to expect: Actionable insights on paid advertising strategies that drive profitable growth, smarter scaling, and long-term success for beauty and wellness brands. 

Co-Coach, Strategist & Founder with over 20 years of experience in the beauty and beverage industry.
She has worked with iconic brands including Campari, Jones Soda, and Goose Island Beer Co., helping bring products to major retailers such as Target, Kroger, and Costco. She is also the founder of Earth Based Body, a clean beauty brand featured in luxury spas like Miraval and Canyon Ranch.

What to expect: Practical guidance on growing product-based brands with focus, momentum, and joy. 

Anna is a finance consultant and Fractional CFO with over 10 years of experience supporting beauty brands to growth. Anna has held senior finance roles at global brands such as Stella McCartney and has managed 7-, 8-, and 9-figure budgets, alongside building her own brand as Founder & CEO of Miss Organics. She helps founder-led brands turn complex financial data into clear, scalable frameworks.

What to expect: How to build financially resilient beauty brands through smarter decision-making and planning.

She is a beauty copywriter and messaging strategist who helps brands say the right thing—in the most compelling way possible. As the host of Copy Jams, she provides direct, actionable feedback to ensure every word works converts better.

What to expect:
Clearer messaging, sharper copy, and practical feedback you can implement immediately. 

Senior Content Strategist & Creative Consultant specializing in luxury beauty and wellness, with over a decade of experience shaping high-impact brand storytelling.

What you can expect:
How beauty and wellness brands can leverage content strategy to drive growth, and stand out in an increasingly competitive digital landscape.

Keemia Kaboli

She is a senior content strategist and creative consultant with a decade of experience in the luxury beauty and wellness space. She has worked closely with notable brands including NuFACE, Ulta Beauty, Typology, HigherDOSE, RANAVAT, Sephora, and many others to optimize their messaging and promotional content.

What to expect: How beauty and wellness brands can leverage content strategy to drive Amazon and ecommerce growth, increase marketplace performance, and stand out in an increasingly competitive digital landscape.

Did you know...

According to McKinsey, the global beauty industry is projected to grow at a compound annual growth rate (CAGR) of 6%, reaching $590 billion by 2028.

Skincare will account for 44% of that growth, driven by innovations like neuropeptides and skin microbiome-friendly products. 

Bottom Line: The beauty industry is not slowing down and we want YOU to be a part of making beauty history happen.

Get front row access to some of the most experienced industry experts

January 21st, 2026 | 12pm EST

Live