Here’s where self-funded brands often go wrong when it comes to increasing sales…they think in order to scale they need to reach more people (go wider) and build volume. Have you ever thought this was the case with your business? You’re not alone. ... Read More
Want to know what it’s like to join the C2C beauty brand accelerator? In this article, 19 ambitious beauty brand founders who’ve graduated from the Conventional to Cult Status accelerator program share their biggest takeaways from their ... Read More
In 2012, I launched a niche fragrance brand. By 2014, my brand was on the shelves in all 320 Sephora stores. Our little team of three (my husband and I plus an intern) accomplished this with no prior contact to any buyer at Sephora and without ... Read More
With so much free information on the internet these days, it’s normal to question whether or not to invest in mentorship via an accelerator program. This article is for those of you go-getters who are self-funding your business and want to know the ... Read More
In this saturated market, dozens of beauty brand founders have been asking me the same question. It goes along the lines of: “Since just being a clean beauty brand is no longer enough to be considered unique, what do I need to do to stand out in ... Read More
I’ve had clients asking me some variation of this question lately, “Do you think there will be a recession?" and "What should I do to prepare?" I can't necessarily answer the first question because I'm not an economist. Some experts say we may be ... Read More