Women in Beauty You Should Know is a series on inspirational and entrepreneurial female beauty business owners and industry experts. Founder of Activist Beauty and, most recently, LUXE Botanics, Jené Roestorf has transformed her growing ... Read More
In this saturated market, dozens of beauty brand founders have been asking me the same question. It goes along the lines of: “Since just being a clean beauty brand is no longer enough to be considered unique, what do I need to do to stand out in ... Read More
While the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit of beauty in 2022 is more inclusive and full of functional benefits. What’s more, as we look forward to a ... Read More
If you're a new beauty brand founder, you know that every dollar you invest in your brand counts. Want to make sure you're making investments in the areas that will actually move the needle? In this article, we dive into the biggest marketing ... Read More
So you want a memorable product launch like Glossier? Becoming one of the most iconic beauty brands won’t happen overnight- in Glossier’s case, mega growth was the result from a number of unique tactics. Discover the successful launch strategies that ... Read More
How Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle Brand, The Qi, Sell Out Within 4 Month of Launching and Land a Coveted Spot at The Wing's Perch. I first met ... Read More