In this saturated market, dozens of beauty brand founders have been asking me the same question. It goes along the lines of: “Since just being a clean beauty brand is no longer enough to be considered unique, what do I need to do to stand out in ... Read More
While the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit of beauty in 2022 is more inclusive and full of functional benefits. What’s more, as we look forward to a ... Read More
Introducing the first official holiday gift guide from AB Creative, making it easier than ever to support small female-owned businesses this year. For the…. Travel addicts Everything you need to keep your (and your kids’) skin ... Read More
I don’t know who needs to hear this, but building a successful beauty business without taking outside funding is entirely possible. Not only that, but in many cases, dealing with restrictions is when we’re forced to be our most creative and when the ... Read More
So you want a memorable product launch like Glossier? Becoming one of the most iconic beauty brands won’t happen overnight- in Glossier’s case, mega growth was the result from a number of unique tactics. Discover the successful launch strategies that ... Read More
Whether it be a slow winter season or a pandemic, there comes a time for almost all brands where sales slow down and you want to increase sales of your beauty products quickly. While it might sound like a good solution to offer discounts, I’m here to ... Read More