While the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit of beauty in 2020 is more inclusive and full of functional benefits. What’s more, as we look forward to a ... Read More
Whether it be a slow winter season or a pandemic, there comes a time for almost all brands where sales slow down and you want to increase sales of your beauty products quickly. While it might sound like a good solution to offer discounts, I’m here to ... Read More
Have you ever considered how much impact a glossy advertisement has on your desire to actually go to a store and purchase that item? Now picture an Instagram product post you like from an influencer you follow. What is the likelihood the post piques ... Read More
Hopefully by now you’ve mastered Part 1, 2, and 3 of our How to Pitch Sephora series, and are well on your way to launching your beauty brand in Sephora. In this last part of our series, I share the step by step process after you’ve signed your ... Read More
You’ve pitched your beauty brand to Sephora, had a successful in-person meeting with the buying team, and you’ve finally been chosen to join the ranks of companies you’ve always looked up to when you first made that face cream or lipstick in your ... Read More
By now you’ve successfully pitched your beauty brand to Sephora buyers and landed the coveted meeting in San Francisco (if not, read Part 1 on Exactly How to Pitch Sephora to Land an In-Person Meeting). Now it’s time to prepare and knock that meeting ... Read More