If you're a new beauty brand founder, you know that every dollar you invest in your brand counts. Want to make sure you're making investments in the areas that will actually move the needle? In this article, we dive into the biggest marketing ... Read More
So you want a memorable product launch like Glossier? Becoming one of the most iconic beauty brands won’t happen overnight- in Glossier’s case, mega growth was the result from a number of unique tactics. Discover the successful launch strategies that ... Read More
While the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit of beauty in 2021 is more inclusive and full of functional benefits. What’s more, as we look forward to a ... Read More
How Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle Brand, The Qi, Sell Out Within 4 Month of Launching and Land a Coveted Spot at The Wing's Perch. I first met ... Read More
Did you hear? Natural Skincare Brand, Herbivore, Raises $15 Million in Series A Funding After 8 Years of Bootstrapping Their Business. We Dissect the 6 Reasons Why and How You Can Get There Too. Maybe you’ve heard the word on the street? Herbivore, ... Read More
How Old School Italian Values (and a Sunday Sauce Recipe), Playful and Authentic Branding, and the Most Ingenious Press Kit Ever Made this Clean Hair Care Brand The Cool Cousin You Want to Tell All Your Friends About I first met Sam Bucolo, founder ... Read More