Aggie sits down with Jeannie Jarnot, founder of Beauty Heroes, a trailblazing clean beauty retailer and subscription box.
Jeannie shares her unique journey from the spa and hospitality world to redefining clean beauty standards, revealing how her focus on consistency, creativity, and customer experience turned Beauty Heroes into a trusted industry leader. Tune in to discover her secrets to building a sustainable brand, staying ahead in an ever-evolving market, and why delivering memorable experiences matters more than ever.
Chapters:
- 00:00:00 – Why a Great Product Isn’t Optional
- 00:01:15 – Meet Jeannie Jarnot: The Hospitality-Turned-Beauty Innovator
- 00:01:52 – From Waikiki to Hero Products: Jeannie’s Origin Story
- 00:05:40 – How Consistency Shapes Customer Trust
- 00:08:59 – Turning Hesitation Into a Retail Destination
- 00:15:30 – Why Creativity Fuels the Numbers in Beauty Business
- 00:21:52 – What Makes a Product “Heroic”?
- 00:30:02 – Discovering Brands That Surprise and Delight
- 00:31:18 – Subscription Boxes: Opportunities and Hurdles
- 00:32:00 – Earning Trust, One Consistent Experience at a Time
- 00:34:02 – Turning Education Into Empowerment
- 00:39:01 – Quality vs. Quantity: The Non-Negotiable Rule
- 00:42:48 – Sneak Peek: What’s Next in Clean Beauty Innovation
- 00:48:36 – Jeannie’s Advice for Founders (It’s Not What You Think)
- 00:55:15 – Behind the Scenes: The Beauty Heroes Blueprint
Links and Resources
- Jeannie on LinkedIn
- Jeannie on Instagram
- Beauty Heroes
- More links for Jeannie
- Suzanne on LinkedIn
- One Love Organics®
- Aggie on LinkedIn
- AB Creative
- Aggie on Instagram
- State of the Beauty Industry
Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
