Aggie welcomes Dr. Ebru Karpuzoglu, immunologist, cosmetic chemist, and founder of AveSeena.
Together, they discuss the connection between immunology and skincare, breaking down how inflammation, hormones, and stress impact skin health—and what beauty brand founders need to know to create truly effective products. From debunking the myth of instant results to exploring the science behind sensitive skin solutions, Dr. Ebru shares her knowledge and journey, offering insights for founders looking to build smarter, science-backed brands.
Chapters:
- 00:00:00 – Fear-mongering vs. science: where do you stand
- 00:01:06 – From cancer care to skincare: meet Dr. Ebru Karpuzoglu
- 00:02:07 – The problem that sparked a skincare revolution
- 00:04:23 – Your skin isn’t a wall, it’s an immune organ
- 00:12:45 – Hormones, menopause, and the skin you’re in
- 00:21:43 – Big beauty vs. indie founders: who moves faster
- 00:35:15 – MoCRA: the skincare industry’s new playbook
- 00:36:27 – Is the industry ready for MoCRA’s next chapter
- 00:37:34 – The global skincare standards showdown
- 00:38:24 – Safety isn’t optional: why testing matters
- 00:39:35 – Your MoCRA compliance crash course
- 00:42:46 – Home labs vs. compliance: can you keep up
- 00:43:55 – GMP decoded: the safety playbook for founders
- 00:47:55 – Critics, praise, and the truth about validation
- 00:57:16 – The clean beauty myth: what they’re not telling you
- 01:05:16 – Skincare simplified: the final takeaways
Links and Resources
- Dr. Ebru Karpuzoglu on LinkedIn
- Dr. Ebru Karpuzoglu on Instagram
- AveSeena
- ChicScience
- Aggie on LinkedIn
- AB Creative
- Aggie on Instagram
Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
