Beauty Brand

The Mastermind

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The What

THE MASTERMIND is an exclusive 1:1 strategic advisory meets intimate group environment. We curate product business strategy with a C-Suite Advisory Board to give you a well-rounded experience to scale your business to multiple six, seven figures and beyond within a collaborative network of beauty, health, and wellness founders.

The Why

As female founders, the more we level up, the more it gets lonely at the top. We’re on a mission to provide you the strategies and support within an intimate community so can gracefully level up without burning out or neglecting other parts of your life. THE MASTERMIND is your sign that you don’t need to settle.

Who It's For

This is for the founder who want to stabilize and scale beyond a hobby or side-hustle and build BRAND.

This is for the founder who hustled their way to 6-figures and knows that in order to scale beyond that threshold, they need to level up HOW they work, not how MUCH.

This is for the founder who has a bigger vision and wants the advisory, strategy and community to get there.

This is for the founder who appreciates an intimate community and thrives with co-creation, collaboration and connection.

This is for the founder who’s eager to realize that big picture vision that inspired them to start their business in the first place before all the to-do’s, should’s, and have-to’s took over.

This is for the founder with a unique perspective to share with the world that transcends the product they sell.

Principal & Founder

Aggie Burnett

Aggie Burnett is a PR and Marketing Consultant and Founder of AB Creative, a Consulting Firm and Education Platform that helps build cult status beauty brands.

As a recognized expert in marketing, positioning and PR in the beauty and wellness space, Aggie has been featured in Entrepreneur, Thrive Global, Glamour, BossBabe, Beauty Independent and has spoken at Six Degrees Society and Flourish and Thrive and interviewed on podcasts like Skincare Anarchy and iheartradio’s School for Startups.

A graduate of NYU’s prestigious journalism program, Aggie cut her teeth in beauty journalism at Glamour Magazine before launching her own award-winning fragrance brand, Nomaterra—sold worldwide and in retailers like Sephora, Four Seasons Hotel, and Fenwick Department Store and their namesake brick-and-mortar store in Brooklyn and a pop-up in Soho.

When she wasn’t running PR and marketing for her own brand, she was doing it for other beauty brands like Mahalo, Glamlite, Kahina Giving Beauty, Perfums de Marly, Omolewa and landing placements for them in Vogue, Forbes and everything in between.

Fast forward to founding AB Creative, Aggie has consulted with over 100 iconic beauty brands and counting with successes ranging from big-box retail partnerships, celebrity customers, national media placements, multi-million dollar exits, and everything in between.

cbd drops beauty brand gift

The Results

Established in 2017, AB Creative Inc. has worked with countless of beauty brand founders from all different background and business models. Since it’s inception we’ve seen AB Creative clients and members:

  1. Scale their companies to surpass multiple seven figures in revenue including multi-million dollar exits.
  2. Get featured in Good Morning America, Well + Good, Allure, Forbes, Byrdie, The Zoe Report and more.
  3. Land retailers like Neiman Marcus, Anthropologie, Urban Outfitters, Target, Walmart, Macy’s, Detox Market and more.
  4. Achieve sell out holiday and product launch promos.

How the Mastermind is Facilitated

This isn’t a program where you’ll passively listen to modules or hear me speak at you with a deck for 60 minute each call – I make it interactive since it’s an intimate group of seasoned entrepreneurs.

  1. You’ll get a 1:1 strategy call every month if you’re in the Platinum track.
  2. You’ll have 2 calls/month – 1 coaching call (Aggie) + 1 industry expert
  3. One LIVE event (May 2023 in New York City)
  4. Access to a C-Suite Advisory Board for 12 months with the ability to add on DFY services.

If you're highly ambitious and desire to not just make more money but create a legacy and leave an impact — submit your application below.

Submit Your Application

The Mastermind

What's Included

As part of THE MASTERMIND, you have access to the following:

  • Monthly 1:1 strategy sessions with Aggie directly (for Platinum Track)
  • 2 Calls/Month - 1 Coaching Call (Aggie) + 1 Guest Expert
  • Slack channel where Aggie with review work
  • Access to AB Creative platform (masterclasses, BBLM, C2C, Directory, any additional courses and resources)
  • Access to our Board of Advisors for monthly office hours and exclusive trainings.
  • PR Collective (Quarterly Media Pitching) for Platinum Track
  • One LIVE event in New York City
  • Exclusive perks and partnerships list for DFY services
  • Surprise Beauty Founder Pop-Ins - How They Built It
  • Promotional Opportunities - with a reach of over 10,000 eyeballs between our social media, blog, email platforms and our upcoming podcast.

PR Collective

We’ve built in quarterly media pitching into the Platinum path of the Mastermind. Yes, that means, instead of paying a publicist or an agency $4-15k/month to pitch your brand to media, we will pitch you and your brand to media throughout the 12 months we’re together.

The PR Collective includes:

  • Campaign Calendar outlining short lead, long lead, and podcast pitching per quarter.
  • Media pitching by an experienced publicist who's represented brands like Glamlite, Mahalo, Parfums de Marly and Kahina Giving Beauty and landed press for clients in Forbes, Business Insider, Byrdie, New Beauty, Beauty Independent and more.
  • Access to our media connections and additional PR opportunities.
Submit Your Application

the beauty brand mastermind

Meet Our Advisory Panel

There’s more than building a multiple 6-and-7 figure business outside of marketing, product development, and PR. That’s why I wanted to build a team that will come into this container at different points to support you.

  • Susannah Dellinger of Bright Beauty Collective
  • LaRitta Webb of The Profit Nerd
  • Michelle Gay of Re:vision
  • Chelsya Ashley of Fempreneur HQ
  • Jene Roestorf Founder of Activist Beauty and LUXE Botanics
  • Michael Lisovetsky of Juice
  • Colette Simone of Life by Design
  • Jen Gottlieb of Super Connector Media
  • Deeannah Seymour, founder of pH-D Feminine, Inc. 5000 list
  • Anthea Austin of Clear Margin Consulting

Susannah Dellinger

Bright Beauty Collective is led by our founder, beauty industry expert Susannah Dellinger. Susannah is an award winning, nationally recognized beauty leader. She has spent 17 years working as an executive with globally recognized beauty brands such as Laura Mercier, Dr. Brandt Skincare and Trish McEovy. During her tenure with these brands Susannah and her teams set records nationwide for retailer sales, gaining critical in store ranks and attention of buyers. In addition to a wide appreciation of luxury and prestige retailers, Susannah also learned the power of independent retailers early on and developed unique national strategies to leverage a mix of retail accounts resulting in increased revenue and profits.

Chelsya Ashley

An experienced and passionate marketing strategist who specializes in relationship-based marketing and data-driven strategies. She has an M.A. in Communications and 7+ years in marketing and has worked with over 350 companies to grow their business with content marketing – including large corporations like Stanley Tools, Proof Syrup, and KNESKO Skin. After working for 3 marketing agencies, she decided to start her own. Her agency’s mission is to help entrepreneurs feel confident in scaling their businesses and generating high-quality leads through authentic marketing.

LaRitta Webb

LaRitta Webb, founder of The Profit Nerd, is an operations & supply chain consultant and operational leader. As an expert in strategic sourcing, supplier management, procurement and contract negotiations, LaRitta is known for simplifying the often complex mind-numbing intricacies of operations, managing client risk and strategically increasing profitability for businesses by driving supply chain efficiencies throughout organizations. Having worked in numerous industries including pharmaceuticals, manufacturing and oil & gas, managing budgets over $500 million with consistent project savings and increased margins, LaRitta is the go-to Profit Nerd for your growing business. LaRitta has now shifted her focus from the large Fortune 500 giants, to working with small and medium sized enterprises, creating efficiencies, more money and less headaches. Her current roster includes haircare brands, a health company, a subscription box start-up and more.

Colette Simone

Colette Simone, founder of Life by Design Consultancy is a Master Level Transformation and Mindset Coach, Life and Career Strategist and Speaker whose empowering approach reconnects her clients to their authentic being and fundamental worth. Today, Colette is focusing on Women’s Empowerment through her proven framework that brings about the truest nature of Embodiment by catalyzing a woman’s power center into her heart-directed, aligned intention. The result is a powerful purpose-driven life and career that results in enhancing opportunities and possibilities for all women. She has augmented her Bachelor’s in Interpersonal and Executive Communications with nearly three decades of research and training from a variety of disciplines, including: Strategic Intervention from the prestigious Tony Robbins-Madanes Coaching Institute, Human Needs Psychology, neuroscience, psychology of influence, family therapy models and more.
Jené Roestorf

Jene Roestorf

Jene is the founder of Activist Beauty and LUXE Botanics. She has spent the last 7 years growing her mission driven skincare brand LUXE Botanics into a globally recognized green beauty brand. Through their partnership with Buy1Give1 and local harvesting communities they’ve been able to positively impact the lives of over 10,000 people in Africa, Latin America and India. Jene founded Activist Beauty to give back to the international beauty community by working with mission driven brands that want to expand and scale their businesses internationally through efficient and ethical business practices.

Michelle Gay

Believing that intentional and service-focused values are the foundation of any soul-centric business, Michelle works with teams to develop a sustainable culture in which employees are empowered and thrive. She coaches business owners to be strong, effective leaders. She brings creative solutions and supports her clients in their current process of development and growth to bring their business to the next level.

Michelle has a background working with a variety of companies in retail management and leadership, in addition to 20+ years of entrepreneurship in both product and service-based businesses.

The Mastermind

Phases of the Program

  • January – Goal Setting and 2023 Calendar Planning
  • February – Market//Wholesale
  • March – Financials//Cash Flow Projections
  • April – Spring Promotion Planning – Marketing//Content//Promos
  • May – Visibility + PR (Thought Leadership)
  • June – Leadership//Hiring
  • July – Systems + Processes
  • August – Market//Wholesale
  • September – Visibility +PR/Gift Guide
  • October – Holiday Prep and Pre-Promo Runway Strategy
  • November – Holiday Promotion//Sales
  • December – Celebration//Reflection
  • January – Goal Setting and 2023 Calendar Planning

Why It's Different

We created this with the unique needs of seasoned beauty and wellness entrepreneurs in mind. What we found with most courses, programs and masterminds on the market was that they were either not specialized to the beauty industry, targeted towards only early stage founders or where primarily DIY.

In this container you have the opportunity to have:

  • 1:1 Support
  • High level network and group
  • C-Suite Advisory Team
  • In-person experiences
  • Opportunity to add on DFY services

If you're highly ambitious and desire to not just make more money but create a legacy and leave an impact — submit your application below.

Submit Your Application

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* DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2012, and have an established following as a result. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET OUR INFORMATION.