About Us

I’m Aggie Burnett and I help beauty and wellness brands go from conventional to cult-status. Embracing a start-up mentality, we tap into imaginative brand positioning, PR and marketing strategies that help you connect to your ideal customer like you’ve never before and breakthrough in the marketplace. Want in? Click here.

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Check out the ABC blog for our beauty business how-tos, articles, and interviews.

How Briogeo Leveraged Collabs and a Strong Brand Story to Achieve a Killer Beauty Brand Launch On a Shoestring Budget

5 Beauty Brand Accelerator Graduates Share Their Major “Aha” Moments From C2C

4 Best Ways to Build a Digital Community for Your Beauty Brand in 2021

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💁🏼‍♀️I help visionary beauty brands stand out amongst a sea of lookalikes
⚡️Find out which iconic Beauty Brand Founder you are most like below 👇🏼

I am thrilled to introduce you to my latest client

I am thrilled to introduce you to my latest client @oluraskincare!

Olura is a line of bespoke clinical-grade skincare paired with the latest facial technology, backed by a team of leaders with over 45+ years of experience in the fields of beauty, technology or medicine. Blurring the lines between professional treatment and home skincare, your skincare regimen will never look the same again ✨

Be sure to follow them for the latest updates and sign up for early access to their launch!

#oluraskincare #theoluradifference #customskincare #clinicalgrade #athomefacial #beautytechnology #cleanskincare #cleanskincareproducts #newbeauty #indiebeauty #hereforthefierce #abcreativenyc #brandstrategist #beautypr #beautylaunch

Why being MIA is okay 💁🏼‍♀️ I took 3

Why being MIA is okay 💁🏼‍♀️

I took 3 months of maternity leave between December and February. I said no to new one-on-one clients over the last two months. I’ve started saying no to "catching up" that doesn't kill two birds with one stone (family + exercise, friends + play date, travel + business).

But you know what that has allowed me to say yes to?

✔️Building my ABC team and delegating things that were weighing me down
✔️Creating a 7-figure business plan for 2021 and having the space to execute on it
✔️Picking my son from school every day and playing trains with him.
✔️Entertaining family and friends at our new home and not feeling guilty that I should be working
…and more!

These “boundaries” didn’t always come easily to me. In fact, they are still a work in progress.

But I don’t think it’s a coincidence that my business revenue, in the last year, grew by more than 100% (even with the birth of my baby during a pandemic!).

Because that’s what happens when you make space for the things and people that are most important to you.

So many of us, especially as entrepreneurs, do these fancy-shmancy values exercises, yet our life, the way we’re showing up in it, doesn’t reflect them.

We say yes to connections we’ve outgrown because we don’t want to make the other person feel badly. We say yes to projects that bring in good money short term but leave little room for the passion projects we just can't seem to get to.

But realize that with every yes, we're also saying no to making space for the things we really want to do. The things that will help us achieve our wildest dreams and aspirations.

✨ So here's my challenge to you: where can you pare down your schedule or pivot your choices so that that you're able to show up 100% to your passion projects and people? Share your thoughts in the comments below! 👇🏼

#learntosayno #healthyboundaries #showupforyourself #prioritiesfirst #abcreativenyc #beautyentrepreneur #beautypreneur #beautyfounder #beautybrandfounder #womeninbeauty #beautyboss #beautybusiness #beautybiz #beautylaunch #beautybiztips #beautymarketing #beautypr #brandstrategist

Inside My Beauty Cabinet: Summer Edition ☀️

Inside My Beauty Cabinet: Summer Edition ☀️

Since I’m always asked what I’m using/testing, here’s a glimpse into my beauty cabinet for the summer and what I love about the products!

✨ @lillybeorganic Be Clear Cleanser: I love the earthy, grounding scent and the formula is really gentle on my skin and doesn’t strip it dry- my husband keeps stealing this to use 😳

✨@lulaav Face Serum: I have been using the potent, high performance blend of 26 botanicals as a standalone product. It leaves a matte finish and also works well as a makeup primer!

✨@lavigne_naturals Mayan Magic Balm: This simple yet intensely nourishing balm is infused with Tepezcohuite, an ancient beauty secret of the Mayans, and works on the face and all over the body.

✨@moodbotanicals: I am obsessed with the duality of this product, and it has been described as an “espresso shot for your face” 😘

✨@ziabotanics: Made with just three ingredients, one of which is their own farm-grown calendula, this product is a true multi-tasker. And their packaging is fully recyclable!

✨@51stPlace CBD Bath Bombs: Talk about an elevated self-care ritual! As a busy entrepreneur and mama-of-two, I look forward to a calming bath with these bath bombs 🛀

Have you tried any of these brands? What are some of your summer must-haves?

#summermusthaves #lavignenaturals #lillybeorganics #lulaav #moodbotanicals #ziabotanics #51stplace #abcreativenyc #beautyjunkies #beautyobsessed #formerbeautyeditor #womeninbeauty #beautyboss #beautyentrepreneur #beautypreneur #beautybusiness #beautybiz #beautymarketing #beautypr #brandstrategist #indiebeauty #indiebeautybrand

Happy Monday! If there is one thing we’ve lear

Happy Monday!

If there is one thing we’ve learnt from the pandemic, it is the importance of building digital communities for brands that are looking to stand out in a crowded marketplace and establish a built-in audience.

Instead of overproduced, photoshopped content (think Maybelline ads on the back of a Cosmo mag), today’s consumers prefer interacting with brands that are real, transparent, and start a conversation.

So how do you do it? Growing your digital community with the strategies shared in this post is a great way to build a movement by creating platforms for customers to interact with one another while increasing loyalty and sales with your customers.

Link in bio to read the full blog article with lots of useful examples. Tell me, which ones are you tapping into and why? 👇🏼

P.S. Feel free to tag or share this with a fellow beautypreneur!

#abcreativenyc #beautyentrepreneur #beautypreneur #beautyfounder #beautybrandfounder #womeninbeauty #beautyboss #beautybusiness #beautybiz #beautylaunch #beautybiztips #beautymarketing #beautypr #brandstrategist #beautyempire #socialmediaforbusiness #socialmediaforsmallbusiness #indiebeauty #hereforthefierce #womensupportingwomeninbusiness

Ever wondered which iconic Beauty Brand Founder yo

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