About Us

I’m Aggie Burnett and I help beauty and wellness brands go from conventional to cult-status. Embracing a start-up mentality, we tap into imaginative brand positioning, PR and marketing strategies that help you connect to your ideal customer like you’ve never before and breakthrough in the marketplace. Want in? Click here.

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Check out the ABC blog for our beauty business how-tos, articles, and interviews.

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💁🏼‍♀️I help visionary beauty brands stand out amongst a sea of lookalikes
💄Take my quiz to find out which Beauty Brand Founder you are 👇🏼

Inside My Beauty Cabinet: Haircare Edition 💆🏼‍♀️

Since starting my career in the beauty industry over 15 years ago (I’m totally dating myself here), I’ve tried a lot of products.

I’ll be sharing my ride-or-die products over the next few weeks so you can get a glimpse of what my beauty cabinet looks like.

First up, my favorite haircare products:

✨ @Theradome Hair Helmet: LOVE this for postpartum hair regrowth, but also any time!

✨@CaptainBlankenship Mermaid Dry Shampoo: Perfect for the days between washes, and this is talc-free too 👌🏼

✨ @CraveNaturals Hairbrush: My hair is easily tangled, but this is an absolute lifesaver when paired with the next product. My entire family uses the brush!

✨@itsa10haircare Miracle Leave-In Product: Hands-down best detangler on the market 🙌🏼

✨@Godefroy Hair Color kit for brows: I have blonde brows that makes me look washed out, so I dye my brows darkest so that they’ll pop 👀

✨@Nioxin Shampoo: This really cleanses and strengthens my thinning hair!

Do we share any favorite? Do tell, what are your haircare must-haves?

[📷: @mondayhaircare]

#abcreativenyc #beautyjunkies #beautyobsessed #haircareproducts #haircaretipsandproducts #haircareregimen #haircareroutine #formerbeautyeditor #womeninbeauty #beautyboss #beautyentrepreneur #beautypreneur #beautybusiness #beautybiz #beautymarketing #beautypr #brandstrategist #indiebeauty

A little Wednesday tune-up for you ☝🏼 How ar

A little Wednesday tune-up for you ☝🏼

How are you allowing your mind to be stretched this week? Share and inspire us in the comments below!

#oliverwendellholmes #qotd🌸 #sayyestogrowth #stretchyourmind #mindsetgrowth #abcreativenyc #beautybrandlaunchmethod #conventionaltocultstatus #womeninbeauty #beautyboss #beautyentrepreneur #beautypreneur #beautybusiness #beautybiz #beautymarketing #beautypr #brandstrategist #indiebeauty #hereforthefierce

“Launching with limited SKUs vs. launching many-

“Launching with limited SKUs vs. launching many- which strategy is better?”

I was recently asked this question, and my recommendation is to always pair down your collection because:

1️⃣You don't have to spin your wheels trying to make many different products at once. Instead, you can really focus and zero in on marketing fewer products.

2️⃣You leave less choice to the customer, which is a GOOD thing. Do you know what happens when people are given too many choices? They get analysis paralysis and click off because they can't decide.

3️⃣Less inventory = less headache and higher profits. Carrying lots of dead inventory leads to stress and overwhelm, and more time having to manage and unload that inventory.

Keep it streamlined!

👉🏻 Do you have a strategy when it comes to launching products?

#beautylaunch #productlaunch #abcreativenyc #beautybrandlaunchmethod #conventionaltocultstatus #womeninbeauty #beautyboss #beautyentrepreneur #beautypreneur #beautybusiness #beautybiz #beautymarketing #beautypr #brandstrategist #indiebeauty #hereforthefierce

Do you take messy action? I’m a recovering per

Do you take messy action?

I’m a recovering perfectionist.

It was great for getting into the school of my dreams (NYU) and landing my “dream” job at Glamour Magazine✨

After I had my first son, I worked with a high-performance life coach who helped redirect my perfectionism.

I learned to make quick, executive decisions in my business, prioritize the right goals and projects, and treat entrepreneurship as a fun adventure with ebbs and flows instead of as the “right” and “wrong” way to do things.

My business grew 150% that year and it hasn’t slowed down since.

Fast forward, when Clubhouse launched, I dove headfirst into the app, jumping around from one room to another like a rabbit on amphetamines.

Except the amphetamine was information.

I got caught in an old habit of information overconsumption.

Each “knowledge bomb” or “wisdom gem” made me feel another ounce smarter..until I realized after a couple of weeks that it would take yeaaaaars to implement every single strategy I’d heard about.

You know what’s more amazing?

Doing the thing. Even if it’s wrong, but doing it anyway.

Why?

Because action brings about clarity.

Taking action takes us from victim to problem solver.

The difference between people who struggle to get their business off the ground and those that seem like an overnight success is consistent action.

Messy, imperfect action.

I’m curious, what is stopping you from taking messy action today? 👇🏼

Do you time your work? ⏰ As a mom of two and a

Do you time your work? ⏰

As a mom of two and a business owner, I have to squeeze the absolute most juice out of my time!

Here are three time-management tips for you:

1️⃣ Pomodoro your time.
Time your projects and tasks in 25 minute segments. It feels like a fun race against yourself 🏃‍♀️

2️⃣ Break up your day into three.
I recently learned this from @edmylett- break up your day in order to fit three days into one!

3️⃣ Toggl your time.
I have my members inside my group program Conventional and Cult Status do this in order to spot time suck gaps in their day. You will gain clarity where you're spending time and where you need to shift it in order to get those high priority items done!

What are YOUR favorite time management tips? 👇🏼

#timemanagement #timetracking #timemanagementtops #timemanagementskills #timesavingtips #pomodorotechnique #toggl #productivityhacks #productivitytips #productivityhabits #smallbizgrowth #smallbizlife #smallbizsquad #abcreativenyc #womeninbeauty #beautyboss #beautyentrepreneur #beautypreneur #beautybusiness #beautybiz

Happy Easter 🐣

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