About Us
I’m Aggie Burnett and I help beauty and wellness brands go from conventional to cult-status. Embracing a start-up mentality, we tap into imaginative brand positioning, PR and marketing strategies that help you connect to your ideal customer like you’ve never before and breakthrough in the marketplace. Want in? Click here.
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![Iโm in the middle of reading Leonard Lauderโs autobiography โThe Company I Keep: My Life In Beauty.โ
Ever since I first stepped foot into the beauty closet at @glamourmag as a bright-eyed, 21-year-old, Iโve been enamored and inspired by self-made beauty mogul, Estee Lauder.
Sheโs the epitome of perseverance, charm, and chutzpah.
She founded her beauty company during the Great Depression after her husband, lost his business. She became the primary breadwinner, spending every waking moment on her business, selling her Super Rich All Purpose Creme and Cleansing Oil, one woman at a time, to put food on the table.
As a mother to four-year-old Leonard, she would take him with her to Miami for months at a time, selling her cosmetics to women escaping the blistering cold, NYC months.
On the first trip there, with only $5 in her pocket, they spent the first day schlepping all over Miami to find affordable housing and food. His poor feet tired from walking, she had to carry him by day's end.
At the end of the winter, they would return to NYC a little bit richer, with a new database of wealthy clientele. She would repeat this every year, taking Leonard with her every time.
It was only natural he eventually became an integral part of the Estee Lauder empire, taking over the company as President and then CEO.
If youโre inspired by entrepreneurs, particularly those in the beauty industry, who overcome struggles and challenges to rise and eventually build a multi-billion dollar empire, you need to pick up this book.
P/S: I even made Estee Lauder a result in my โWhich Iconic Beauty Brand Founder Are You?" quiz. Have you taken it? Link in bio!
[Photo by @thecompanyikeepbook]
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