Aggie sits down with beauty brand trademark attorney Antonella Colella to discuss the legal steps every beauty founder must take to protect and grow their brand.
From forming business entities to understanding the ins and outs of trademarks, Antonella shares her experiences moving from corporate law into launching her own practice and explains why skipping legal foundations can cost founders big down the line. Tune in to learn common mistakes founders make and advice for safeguarding your brand’s future in a crowded industry.
Chapters:
- 00:00:00 – Why Trademarking Early Matters (and Saves You Headaches)
- 00:01:15 – Meet Antonella Colella: A Beauty Attorney’s Journey
- 00:01:58 – The Leap from Corporate Law to Beauty Brands
- 00:04:53 – Foundational Legal Steps for Beauty Founders
- 00:09:07 – Avoid These Common Founder Legal Mistakes
- 00:15:08 – Why You Need a Trademark Attorney
- 00:22:48 – Expanding Globally: International Trademarking Essentials
- 00:24:28 – Manufacturer Agreements: What to Watch Out For
- 00:28:09 – Legal Myths That Could Hurt Your Brand
- 00:32:12 – Ready to Sell? Legal Prep for Big Opportunities
- 00:35:08 – Lessons from Celebrity Legal Battles
- 00:40:47 – How to Handle Trademark Bullies
- 00:43:08 – Practical Advice for Every Beauty Brand Founder
Links and Resources
- Antonella on LinkedIn
- Colella Legal Studio
- Aggie on LinkedIn
- AB Creative
- Aggie on Instagram
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