What if the secret to growing your beauty brand wasn’t more hours or money—but knowing exactly where to focus?
This founder figured it out, and it changed everything. In this episode of Beauty and the Brand, host Aggie Burnett gets tactical with Leah Hacker, the founder of Hayven by Leah—a clean beauty brand crafted for sensitive skin and busy women. With just 10 hours a week, Leah has built a brand her customers rave about, with a 1.95% website conversion rate and a deeply loyal following. Together, she and Aggie dig into how to activate word-of-mouth referrals, structure list-building campaigns that are actually doable, and map out quarterly promotions that build momentum—without relying on constant discounts. This is the episode for any founder ready to grow smarter, not harder.
Chapters:
- 00:00:00 – Kicking Off: Meet Leah and Her Brand Journey
- 00:01:45 – From Confused Messaging to a Crystal-Clear Website
- 00:02:30 – Juggling Mom Life and Building a Brand
- 00:03:27 – What a 1.95% Conversion Rate Really Means
- 00:04:25 – Turning Email Into a Revenue Machine
- 00:05:34 – The Referral Program Hiding in Plain Sight
- 00:09:11 – Stop Random Sales: Plan These Instead
- 00:16:49 – The Power of Word-of-Mouth—Done Right
- 00:21:01 – The Real Cost Behind Gifting Campaigns
- 00:21:27 – Why Warm Leads > Cold Traffic (Always)
- 00:22:47 – The Lead Gen Strategy You Can Start Tomorrow
- 00:23:01 – Easy Ways to Promote Campaigns with Email + Social
- 00:24:01 – This Teacher Appreciation Idea Is Pure Gold
- 00:26:27 – Instagram or Facebook? The Answer May Surprise You
- 00:31:23 – Quarterly Activations: Map Your Momentum
- 00:33:46 – Free Consults + Freebies That Actually Convert
- 00:37:19 – Final Action Plan for Busy Founders
Links and Resources:
- 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! –
- https://abcreativenyc.com/signup
- 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
- Aggie on LinkedIn
- AB Creative
- Aggie on Instagram
- Hayven by Leah – Clean Beauty for Sensitive Skin
- Hayven by Leah on Instagram: @hayvenbyleah
Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
