Aggie sits down with beauty entrepreneur and makeup artist Jenepher Reynolds, the founder of Jenn of Arch.
From her 12-year-old self erasing eyebrows off Vogue covers to building a brand rooted in artistry and authenticity, Jenepher opens up about her evolution—one shaped by deep self-doubt, career pivots, and powerful mentorship. They talk about the lessons learned from being on set, the nuances of working with lighting and texture, and how a single opportunity changed everything. You’ll walk away inspired to own your voice, trust your instincts, and take bold, imperfect action—even when fear shows up at the door.
Chapters:
- 00:00:00 – Battling Self-Doubt and Stepping Into Her Power
- 00:00:31 – Meet the Brow Boss Behind Jenn of Arch
- 00:01:18 – A 12-Year-Old Vogue Addict with a Brow Pencil Obsession
- 00:03:19 – The Unexpected Leap from Fashion to Makeup Mastery
- 00:06:33 – First Sets, First Mistakes, and Lessons You Can’t Google
- 00:10:49 – Finding Her Signature Style and Reading the Face Like Art
- 00:19:46 – Makeup as an Art Form, Not Just Application
- 00:20:05 – Building a Studio That Felt Like Home for Clients and Creatives
- 00:21:10 – Why She Created Custom Products (Even When It Wasn’t Easy)
- 00:22:30 – When the Inner Critic Is Louder Than the Applause
- 00:24:48 – The Game-Changing Tool for Perfect Brows—No Guesswork Required
- 00:33:50 – Pro Makeup Tricks Every Mature Skin Needs to Know
- 00:38:19 – What’s Next for Jenn of Arch: New Drops, Big Dreams
- 00:39:09 – Final Words of Wisdom for Beauty Brand Founders Everywhere
Links and Resources:
- 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! –
- https://abcreativenyc.com/signup
- 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
- Aggie on LinkedIn
- AB Creative
- Aggie on Instagram
- Jenepher Reynolds on LinkedIn
- Jenn of Arch Website
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