CFO Secrets Beauty Brands Don’t Talk About with Anthea Austin

Anthea Austin, founder of Clear Margin Consulting and a seasoned CFO, joins Aggie to discuss the overlooked realities of running and scaling a successful business.

From navigating debt and understanding cost of goods to mastering pricing strategies and financial forecasting, Anthea delivers a no-nonsense roadmap for founders who want to grow with clarity and confidence. Together, they explore the power of mindset in shaping financial success and share advice for building a business that thrives, not just survives

Chapters:

  • 00:00:00 – Where Mindset Meets Magic: Choosing Abundance Over Scarcity
  • 00:01:08 – The Gateway: A Peek Inside the Podcast’s Mission
  • 00:01:13 – Meet Anthea Austin: CPA with a Vision for Financial Transformation
  • 00:02:59 – From Idea to Impact: How Clear Margin Consulting Was Born
  • 00:04:22 – The Kaleidoscope of Growth: Clients, Change, and Challenges
  • 00:06:19 – Breaking Chains: Empowering Entrepreneurs with Financial Clarity
  • 00:13:06 – Beyond the Balance Sheet: Mastering Debt and Strategy
  • 00:18:45 – Hidden Costs Unveiled: A Deep Dive into COGS for Beauty Brands
  • 00:22:03 – Pricing the Priceless: Cracking the Code of Market Positioning
  • 00:30:37 – Future Casting: Turning Financial Forecasting into Founder’s Gold
  • 00:32:41 – Outgrowing Expectations: How to Handle Sudden Surges
  • 00:34:27 – Forecast or Fail: Why Every Beauty Brand Needs Financial Vision
  • 00:36:56 – The Growth Compass: Year-Over-Year Done Right
  • 00:40:21 – Numbers Tell Stories: Understanding Your Brand’s Finances
  • 00:45:09 – Tools for Titans: Financial Hacks for Modern Entrepreneurs
  • 00:51:59 – From Limitations to Limitless: Opportunities Hidden in Plain Sight
  • 00:54:59 – The Phoenix Effect: Adapting, Thriving, and Soaring Higher
  • 01:01:09 – The Final Bow: Wrapping Wisdom with Actionable Insights

Links and Resources

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