Aggie sits down with Chelsya Ernina, founder of Cheya Media, to talk about relationship-based marketing and how major brands like JCPenney and AARP achieve big results with small teams.
They discuss the importance of data-backed strategies, the value of customer research, and how authentic, intentional marketing can drive both sales and brand loyalty. Chelsya shares ways to balance creativity with data, why relationship-building is the secret sauce for long-term success, and how even the smallest founders can implement big-brand strategies to scale their businesses.
Chapters:
- 00:00:00 – The Ceiling Nobody Talks About
- 00:01:11 – A Warm Welcome + Meet Chelsya Ernina
- 00:02:25 – From Pre-Med Dreams to Marketing Realities
- 00:03:31 – Small Teams, Big Impact: The Underdog Advantage
- 00:05:54 – Lessons from Giants: JCPenney, AARP & More
- 00:07:28 – The Truth About Data (It’s Not What You Think)
- 00:10:21 – Beyond the Sale: Building Real Relationships
- 00:17:29 – Creativity vs. Data: The Balancing Act
- 00:19:47 – Emails Aren’t Dead (You’re Just Using Them Wrong)
- 00:30:44 – Bootstrapping Realities: Scaling Without Burnout
- 00:39:04 – Ads That Actually Work: A Behind-the-Scenes Look
- 00:41:15 – Website Secrets That Double Conversions
- 00:43:01 – The Email Automations You’re Probably Ignoring
- 00:45:06 – The Paid Ads Playbook for Beginners
- 00:50:14 – AI Tools That Will Change Your Marketing Game
- 00:53:18 – If I Launched a Beauty Brand Today…
- 00:56:38 – Mindset Shifts That Separate Winners from Quitters
- 01:05:12 – Parting Words: One Hour, One Focus, One Step Forward
Links and Resources
- Chelsya Ernina
- Chelsya on YouTube
- Chelsya on Instagram
- Seven Figure Diaries™ Podcast
- Aggie on LinkedIn
- AB Creative
- Aggie on Instagram
Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
