How Press Coverage and a Cult-Favorite Product Built a 15-Year Beauty Empire with Suzanne LeRoux

Suzanne LeRoux, founder of One Love Organics®, shares how she went from being a lawyer to building a six-figure beauty brand rooted in resilience and purpose.

She opens up about the plant oil breakthrough that changed her skin (and sparked a movement), the PR moment that brought in 1,000 orders in an hour, and why playing the long game is the secret to her brand’s longevity. This is a must-listen for beauty founders looking for real talk, actionable insights, and the inspiration to create their own legacy.

Chapters:

  • 00:00:00 – Resilience & Faith: Where It All Began
  • 00:01:18 – Unlocking the Beauty in Building a Brand with Suzanne LeRoux
  • 00:01:48 – The Leap: From Courtrooms to Creams
  • 00:02:41 – How One Love Organics® Was Born
  • 00:03:34 – The Oil Breakthrough Nobody Saw Coming
  • 00:05:03 – Starting with Three Essentials That Changed Everything
  • 00:09:20 – When Press Turns Dreams into Reality
  • 00:15:09 – Lessons in Customer Love: The Secret Sauce
  • 00:17:40 – What EcoCert Certification Taught Us About Standards
  • 00:22:54 – Reading the Future: Trends You Can’t Ignore
  • 00:31:36 – The Botanical Bombshell: Suzanne’s Star Product
  • 00:34:55 – Entrepreneurship Isn’t Always Pretty
  • 00:37:05 – How Resilience Shapes a Brand’s Purpose
  • 00:38:53 – Surviving Economic Twists & Turns
  • 00:40:02 – Keeping the Team on Fire with Transparency
  • 00:44:35 – Words of Gold for Aspiring Entrepreneurs
  • 00:47:05 – Behind-the-Scenes: Retail Partnerships & Insights
  • 00:49:31 – Winning in a VC-Dominated World
  • 00:54:51 – What’s Next? New Launches to Watch
  • 00:56:49 – Why Consistency Wins in the Long Run
  • 00:58:27 – Final Thoughts: Wrapping It All Together

Links and Resources

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on SpotifyApple Podcasts and YouTube to leave us a review!

You may also love

We are a high-touch, industry-leading brand strategy firm that works alongside you to position your brand, market your products, and guide you towards cult brand status. 

We play the long game here at AB Creative — and we’re here to help you build a legacy.

Ready to catapult your beauty brand into lifelong acceleration?

Hey, beauty founder

Let’s talk