If you’ve ever felt overwhelmed by PR—unsure where to start, convinced you need connections or a hefty budget—this episode will flip that belief on its head.
PR strategist and host of the Small Business PR Podcast, Gloria Chou, joins Aggie Burnett to unpack the CPR method, a proven pitching framework that has helped beauty and wellness founders land features in Forbes, Oprah’s Favorite Things, Vogue, and more—all without pay-to-play schemes or traditional gatekeepers.
Gloria shares exactly how to craft irresistible, relevant PR pitches, how to break into holiday gift guides, and which four free tools will instantly level up your media outreach game. This is the ultimate guide for beauty brand founders who want to build credibility, generate organic traffic, and become the go-to name in their niche—starting now.
Chapters:
- 00:00:00 – The DIY PR Revolution Begins
- 00:00:55 – Gloria Chou’s No-Fluff Founder Journey
- 00:01:35 – Why Traditional PR is Broken
- 00:02:48 – The Secret Sauce of Earned Media
- 00:04:42 – Crafting Pitches That Actually Land
- 00:10:23 – Finding Your Perfect Media Match
- 00:12:00 – Tools That Make You a PR Powerhouse
- 00:16:29 – Start Before You’re Ready
- 00:17:03 – How Editors Really Work Behind the Scenes
- 00:17:57 – Follow-Up Like a Pro
- 00:20:06 – Choosing Outlets That Move the Needle
- 00:22:57 – Cracking the Gift Guide Game
- 00:27:27 – What’s Next for PR in 2025?
- 00:28:38 – From Scratch to Spotlight: Building Your PR Momentum
- 00:30:16 – Gloria’s Go-To Beauty Faves
- 00:31:52 – Free Tools & Pitching Resources to Keep Going
Links and Resources:
- Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17!
- Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap
- Aggie on LinkedIn
- AB Creative
- Aggie on Instagram
- Gloria’s Website
- Gloria on Instagram: @gloriachoupr
- Gloria on LinkedIn
- DM “beauty” to Gloria on Instagram for a pitching bonus made just for beauty founders
Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
