Aggie has a chat with powerhouse beauty entrepreneur Irene Dele-Adejumo, the founder of Omolewa Cosmetics.
Irene spills the tea on how she scaled her beauty brand by a jaw-dropping 115%-125% year over year, pivoted from wholesale to e-commerce, and landed a celebrity brand ambassador by sheer persistence. She shares the behind-the-scenes of her fearless approach—whether it’s cold pitching major retailers like Target and Sephora, running wildly successful in-person and virtual events, or personally calling customers to build die-hard brand loyalty. If you’ve ever doubted whether you can build a thriving beauty business, Irene is here to prove that with strategy, faith, and a “next, please!” attitude, nothing is out of reach.
Chapters:
- 00:00:00 – The Struggle With Foundation Shades: Why Every Undertone Was Wrong
- 00:01:12 – Meet Irene Dele-Adejumo: From Chef to Beauty Boss
- 00:02:25 – Turning a College Side Hustle Into a Global Beauty Brand
- 00:04:02 – Managing Multiple Businesses and Motherhood Like a Pro
- 00:07:24 – The Meaning Behind Omolewa: More Than Just a Name
- 00:10:09 – The Beauty Industry’s Biggest Fail and How Irene Is Fixing It
- 00:11:49 – The Birth of Omolewa Cosmetics: From Frustration to Innovation
- 00:15:25 – The Power of Vision: How Irene Manifested Her Business Success
- 00:22:56 – Breaking Into the Ghana Market and Proving the Doubters Wrong
- 00:30:42 – Why In-Person Events Are Irene’s Secret to a Loyal Customer Base
- 00:33:10 – The Art of the Upsell: How She Gets Customers to Buy More
- 00:37:00 – Mastering Makeup Classes: Teaching Beauty With Purpose
- 00:41:24 – The Customer Connection Strategy That Skyrockets Sales
- 00:49:54 – The Best Advice Irene Would Give Her Younger Self
- 00:51:00 – Omolewa’s Bestsellers: The Must-Have Products Customers Love
Links and Resources
- Irene on Instagram
- Omolewa Cosmetics
- Omolewa Cosmetics on Facebook
- Omolewa Cosmetics on Instagram
- Aggie on LinkedIn
- AB Creative
- 5 Days to Growing Your Iconic Beauty Brand Challenge
- Aggie on Instagram
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