In this episode of Beauty and the Brand, award-winning product developer and founder of The Ingredientist, Holly Moore, shares what she would create if handed $5 million to launch her dream beauty brand.
Known for her “ingredient nerd” roots and a career shaping some of the industry’s most innovative launches, Holly reveals how she’d blend science-backed claims, category-defining textures, and sustainable actives into a future-proof product pipeline. She explains why founder-led vision is essential, how to avoid fear-based marketing, and why hormones are “the language the skin speaks” when developing formulas. Whether you’re a beauty founder building your first hero product or refining a multi-year pipeline, Holly’s candid, values-driven approach will inspire you to think beyond trends and set the standard in beauty innovation.
Chapters:
- 00:00:00 – Kicking Off: The Realities of Product Development
- 00:01:29 – Meet Holly Moore: Beauty’s Award-Winning Formulation Powerhouse
- 00:02:24 – From Childhood Curiosity to Full-On Ingredient Nerd
- 00:03:53 – Blending Science, Ethics, and Skin Health
- 00:06:43 – Clean vs. Synthetic: The Truth in the Gray
- 00:11:26 – Crafting a Product Pipeline That Wins
- 00:21:03 – Why Your Product Brief Can Make or Break You
- 00:27:37 – Private Label or Custom Formulation? The Smart Choice
- 00:38:58 – Green Chemistry and What’s Next for Beauty
- 00:40:55 – My $5 Million Dream Beauty Brand
- 00:43:47 – Where to Connect and Collaborate with Me
- 00:44:27 – Wrapping Up: Final Founder Insights
Links and Resources:
- 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! –
- https://abcreativenyc.com/signup
- 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
- Aggie on LinkedIn
- AB Creative
- Aggie on Instagram
- Website – Brand Architect
- The Ingredientist – Official Website
- Instagram – @the_ingredientist
- LinkedIn – Holly Moore, M.P.H.
- Email – Hello@theingredientist.com
Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
