Aggie sits down with Carla Serrano, social media strategist and content expert, to talk about how beauty founders can grow their brands online—without overcomplicating the process.
Carla shares her video-first approach, how she helped Beautycon gain 70K followers in one weekend, and why consistency, authenticity, and creating value are the keys to standing out. She also breaks down how to repurpose content effortlessly, the role of top-funnel content for reach, and why even simple, low-effort videos can drive real results. If you’ve ever felt stuck on what to post or worried your content isn’t landing, Carla’s insights will give you a clear path forward.
Chapters:
- 00:00:00 – The One Thing Your Social Media Strategy Needs
- 00:01:17 – Meet Carla: From Social Work to Social Media
- 00:02:45 – A Career Pivot That Changed Everything
- 00:07:59 – Why Video Is Your Brand’s Secret Weapon
- 00:12:38 – Houston, Networking, and Unexpected Collaborations
- 00:16:11 – Breaking Through the Noise on Social Media
- 00:22:44 – Organic Growth: What Actually Works in 2024
- 00:31:33 – The Gym Struggle Is Real (But So Is Habit-Building)
- 00:32:22 – Top Strategies for Turning Content Into Conversions
- 00:34:56 – The Beautycon Revival: How 70K Followers Happened
- 00:36:48 – What Makes Content Engaging (Hint: It’s Not Perfection)
- 00:43:19 – The Real Power of Showing Up Consistently
- 00:49:51 – Game-Changing Tools for Easy Content Creation
- 00:52:09 – Which Social Platform Is Right for Your Brand?
- 00:54:17 – The Future of Social Media (And What to Prepare For)
- 00:56:00 – A Fresh Start and a DIY Social Strategy for Founders
Links and Resources
- Carla on Instagram
- Dial Zero Marketing
- Aggie on LinkedIn
- AB Creative
- 5 Days to Growing Your Iconic Beauty Brand Challenge
- Aggie on Instagram
Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
