The iconic beauty brand founder that best represents your brand personality isā¦
MAY LINDSTROM, Founder of May Lindstrom Skin
Youāre inspired to bring something powerful, grounded and beautiful to the world ā just like May.
āI work from the heart, with every cell of who I am. There is no compromise in anything that I do, and every choice I make is with thoughtfulness and integrity.ā
ā¦ Sound familiar?
Oh, wait ā thatās you, too!
Just like May, youāve poured your full self into every formula, every detail, every decision. You’ve built your brand with integrity and intentionāand now, you’re ready to share it with the world.
Yes, it’s scary. You’re putting your brand baby out there.
But like May’s small-batch elixirs, your products have cult-classic potentialāif the right people know they exist.
You’re already nailed the hard stuff: the product, the purpose, and months (if not years) of prep.
Now it’s time to be seen. šÆ Ready to get noticed for all the right reasons?
Join the āGrow Your Iconic Beauty Brandā Challenge Ā»
(A 5-day experience to help you get seen, stand out, and launch with clarity + confidence.)
Hereās what your brand personality + May have in common:
Channel your inner May to build a truly iconic brand that connects *deeply* with your customers and gets you NOTICED.
You’ve crafted every detail with careāfrom the formulas to the packaging to the legal to-dos and deposit on all the things.
You’ve done the work. You know your product is special.Ā
Burt now the question keeping you up at night?Ā
What if I launch… and hear nothing but crickets?
#RealTalk:
š Youāre triple-checking your website and wondering if your pricing will hold up.
š² Youāre staring at your socials thinking, āHow do I actually get engagement from the right people?ā
š¤ Youāre pouring your heart into thisā¦ but quietly wondering: Will it all pay off?
Oof. These are some tough convos to have by yourself, right?
You’re not aloneāand you’re so much closer than you think.
If there’s one thing May does best, it’s this:
Lead with intention, build with integrity, and magnetize your audience with a message that comes from the heart.
Ano now it’s your turn to be seen.
Based on your results, Iāve mapped out your personalized brand strategy + marketing formula ā plus curated tools to help you launch with clarity and confidence.
Just scroll down. š
And if youāre the kind of founder who wants a step-by-step game plan to bring your vision to lifeā¦
šÆ Join the āGrow Your Iconic Beauty Brandā Challenge for $17 Ā»
(A 5-day experience to help you stand out, get seen, and launch with confidence.)
Letās turn your intention into obsession-worthy impact.
Ā
WHERE THEREāS COMPETITION, THEREāS OPPORTUNITY
WHY A SATURATED BEAUTY MARKET ISNāT A BAD THING AND HOW YOU CAN STAND OUT
Thereās a lot of competition out there, but thereās also a lot to gain. By this point, youāve probably heard or been told that you need a very specific target profile, know your audience inside out, and have a clear brand aesthetic and voice that is consistent across all your marketing and social content in order to truly stand out in a saturated beauty market.
But hereās a secret: there are three super-advanced strategies that *no one* is really talking about ā and theyāll ensure that your beauty brand stands out in 2025 and beyond.
YOUR DIRECT PATH TO 7 FIGURE SUCCESS
THE BEAUTY BRAND ROADMAP
This former Bumble and Bumble product development manager worked hard on building her haircare brand: taking a hands-on approach to everything from the packaging and website copy to product development and marketing, and had a gusty, go-getter attitude about her that I know youāll vibe with.
Why? Because when the time came to release her products, she stayed true to her purpose and worked towards a launch that was met with TONS of fanfare ā and her journey is filled with valuable nuggets that can fuel your own launch.
SELL-OUT LAUNCH
THE PRE-LAUNCH AND LAUNCH CHECKLIST
If I can help you have *one* night of truly dreamy sleep without you wondering if youāve forgotten to cross your tās or dot your iās on your packaging, website, or copyā¦
Consider this checklist a gift to your sanity and stress levels! I got you.
WAIT A SECOND ā WHOāS THIS BEAUTY BRAND STRATEGY PRO DISHING ALL THIS SHIMMERY DIRECTION?
Meet Aggie ā seasoned PR and marketing strategist for emerging beauty and wellness companies, beauty and personal dev junkie, avid traveler (when we can hop on a plane again), former assistant beauty editor at Glamour and founder of my own niche fragrance company (the day we made it into Sephora = dreamy).
AS FEATURED ON
Iām the founder of AB Creative NYC, and Iām on a mission to help the underdogs get noticed in a sea of look-alike brands.
Based on your quiz results ā trust me, I understand the dreams youāre chasing and ooh, have I chased them.Ā
Maybe your dream is to sell your beauty brand to EstĆ©e Lauder or to build a legacy brand you can hand over to your family, or get your Shopify store noticed by the media. Or maybe youāre aiming to become the go-to spa or dermatologist in your town. Maybe youāre a mom like me, with limited time on your hands, and need to be sure youāre working with proven strategies that will get you the traction you need.
Iām committed to helping your brand own its unique position in the market, and I can help you evangelize loyal customers using truly original strategies ā I’ve uncovered, reverse-engineered, and tested the countless marketing tactics you need to build a cult-status brandā¦
And these quiz results? Theyāre just scratching the surface of what I know to be possible for you.
Thatās why Iām doing a happy dance over here in my apartment in NYC āĀ because now that youāre in my circle, I canāt wait to share more strategies to help connect and convert your audience by STANDING OUT.Ā
Keep an eye out for the next few emails from me, where Iāll continue to show you how to do all of the above ā and way, wayyy more.
You can move selling at Sephora and future features on Forbes off your vision board and into reality because weāre about to make it happen! š
xo
Aggie
Iād love to invite you to my 5 Day Experience
Ā
5 DAYS TO GROWING YOUR ICONIC BEAUTY BRANDĀ
Say goodbye to being vanillaālearn our simple, proven framework to position your beauty & wellness brand as a category leader so you can sell out your launch, without spending money on paid ads.
In this challenge, youāll learn:
- Clarify your brand’sĀ must-have messaging
- Identify andĀ own your brand category
- Create demand around aĀ hero product
- Attract customersĀ without shouting into the void
- Leverage story toĀ drive connection (and sales)
WANT TO START, LIKE, NOW? IāD LOVE TO INVITE YOU TO ......
Build an iconic beauty brand and attract your ideal customers in 120 days, even if youāve already launched.
Enrollment is open until October 15th 2021
Conventional to Cult Statusā¢ is the only brand strategy program for beauty companies that gives you the exact blueprint for reaching your ideal audience from a beauty industry veteran. Build a cult status brand using the C2C brand strategy framework in order to grab the attention of media and influencers and turn you ideal customers into evangelists for life.
Enrollment is open until October 15th 2021
Want to start, like, NOW? Iād love to invite you to ......
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The only digital implementation course for building buzz, pre-selling and launching your beauty product like a pro.
Enrollment open until 24th May 2021
No matter whether itās your first launch or your fifthā¦achieve your best launch ever with a proven, step-by-step method that will help you attract an engaged audience through social, nurture it with email marketing, and amplify your message by leveraging media and influencer partnerships.
Enrollment open until 24th May 2021
Iād love to invite you to my upcoming workshop taking place on October 5th...
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5 Positioning Shifts to Exponentially Grow Your Beauty Brand’s Audience, Income and Engagement
Discover how to zero in on what sets you beauty brand apart – and my favourite brand strategies to help you turn your ideal customer into evangelists for life.Ā
In this *FREE* training, youāll learn:
- 3 key pitfalls of brands that fail to build evangelist fans and how to avoid them.
- Where most brands get stuck in the customer experience journey and how to accelerate your brand growth.
- Why you can differentiate your brand without being a total pioneer.
- How cult-level brands solve an internal and external problem for audiences (and why yours should, too).
- My brand strategy blueprint that includes the 5 stages to building a cult status brand the right way.
