Water-Safe Beauty: The Hidden Pollution in Skincare with Maria Wodzinska

Maria Wodzinska, co-founder of Stoic Beauty, shares how she went from theater to skincare which led her to create a brand with her mother, Dr. Jolanta Wodzinska Ph.D., focused on protecting water resources. 

 Maria explains the hidden problem of pollution in the beauty industry, how most consumers aren’t aware of the impact their skincare has on waterways, and why Stoic Beauty is committed to making a difference. Maria also talks about the challenges of building a mission-driven business, leveraging risk, and the importance of staying true to a bigger vision while navigating the pressures of growth.

Chapters

  • 00:00:00 – Why Going It Alone Is a Bad Idea
  • 00:01:26 – Meet Maria Wodzinska and Stoic Beauty
  • 00:02:34 – From Garage Sales to CEO: Maria’s Entrepreneurial Roots
  • 00:06:29 – How Theater Skills Shaped a Beauty Brand
  • 00:10:58 – The Hard Lessons of Building Stoic Beauty
  • 00:14:10 – The Untold Story of Water-Safe Skincare
  • 00:19:50 – Overcoming Setbacks with Strategic Risk-Taking
  • 00:25:21 – Building a Business with Purpose, Not Just Profit
  • 00:34:50 – Unlocking Somatic Awareness for Better Leadership
  • 00:35:07 – How Somatic Practices Transform Business
  • 00:36:20 – The Power of Voice and Breath in Leadership
  • 00:37:34 – Leading with Vulnerability: Why It’s a Game-Changer
  • 00:39:26 – How to Build a Team That Thrives
  • 00:41:59 – The Challenges of Hiring the Right People
  • 00:44:27 – How to Spot and Cultivate Talent in Your Team
  • 00:46:24 – Taking Big Risks: What Every Founder Needs to Know
  • 00:55:51 – Winning Awards and Owning Your Success
  • 01:01:05 – Stoic Beauty’s Vision for the Future
  • 01:03:36 – Maria’s Advice to Fellow Founders
  • 01:05:37 – Final Thoughts and Where to Find Stoic Beauty=

Links and Resources:

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Maria Wodzinska, co-founder of Stoic Beauty

You may also love

We are a high-touch, industry-leading brand strategy firm that works alongside you to position your brand, market your products, and guide you towards cult brand status. 

We play the long game here at AB Creative — and we’re here to help you build a legacy.

Ready to catapult your beauty brand into lifelong acceleration?

Hey, beauty founder

Let’s talk