Aggie welcomes Alyssa “Lissy” Kotter, founder of Lissy Skincare, who took her struggle with acne and transformed it into a booming seven-figure business.
Alyssa shares how she went from esthetician to brand owner, tackling personal setbacks, building a loyal audience, and navigating the demands of both motherhood and business ownership. She talks about the key ingredient that set her products apart, why she decided to start with just one product, and her unconventional path to rapid growth without the use of ads. Listen in as Alyssa and Aggie unpack the highs and lows of entrepreneurship, the power of authentic connection, and the strategies behind Lissy Skincare’s viral success.
Chapters:
- 00:00:00 The Humble Beginnings of a Big Dream
- 00:01:00 A Warm Welcome to Beauty and the Brand
- 00:01:07 Introducing Alyssa Kotter: A Visionary in Skincare
- 00:01:45 Surviving Setbacks and Finding Strength
- 00:03:50 From Concept to Creation: How Lissy Skincare Was Born
- 00:06:04 The Fungal Acne Solution No One Talks About
- 00:08:10 The Exciting Launch of Lissy’s First Product
- 00:10:28 Secrets to Building a Loyal Audience
- 00:12:26 A Unique Entrepreneurial Journey Unfolds
- 00:15:32 Scaling at Speed: The Journey to Rapid Growth
- 00:18:55 Crafting a Winning Marketing Strategy
- 00:23:58 Breaking Through: Scaling the Business
- 00:25:49 Leveraging Ads for Explosive Conversions
- 00:31:10 Managing Surging Demand: A Behind-the-Scenes Look
- 00:33:54 Navigating Motherhood While Running a Brand
- 00:36:38 Tackling the Imposter Syndrome Head-On
- 00:40:47 Reflections on Starting a Brand from Scratch
- 00:45:22 Becoming a Beacon for Aspiring Beauty Entrepreneurs
- 00:53:27 Growth Pains and Gains: Lessons Along the Way
- 00:59:46 Making Every Minute Count: The Value of Your Time
- 01:03:50 What’s Next for Lissy Skincare?
Links and Resources
- Alyssa on LinkedIn
- Lissy Skincare
- Lissy Skincare on Instagram
- Lissy Skincare on TikTok
- Aggie on LinkedIn
- AB Creative
- Aggie on Instagram
- 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)
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