In 2012, I launched a niche fragrance brand. By 2014, my brand was on the shelves in all 320 Sephora stores. Our little team of three (my husband and I plus an intern) accomplished this with no prior contact to any buyer at Sephora and without ... Read More
With so much free information on the internet these days, it’s normal to question whether or not to invest in mentorship via an accelerator program. This article is for those of you go-getters who are self-funding your business and want to know the ... Read More
In this saturated market, dozens of beauty brand founders have been asking me the same question. It goes along the lines of: “Since just being a clean beauty brand is no longer enough to be considered unique, what do I need to do to stand out in ... Read More
Carbonnique’s Pre Launch Strategies Geared Them for Success - Here’s What They Did Carbonnique is a luxury facial roller brand whose launch strategy landed them instant press and a demand that led to them completely selling out of their inventory. ... Read More
If you're a new beauty brand founder, you know that every dollar you invest in your brand counts. Want to make sure you're making investments in the areas that will actually move the needle? In this article, we dive into the biggest marketing ... Read More
It's no secret that the key to a successful beauty brand launch is the planning you do beforehand to lay the foundations of your business. Below, we uncover how Nancy Twine, the founder of Briogeo, did exactly that to prepare her brand for ... Read More