So you want a memorable product launch like Glossier? Becoming one of the most iconic beauty brands won’t happen overnight- in Glossier’s case, mega growth was the result from a number of unique tactics. Discover the successful launch strategies that ... Read More
I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency told her to. But the luncheon only resulted in one or two press placements. That chunk of money could have been ... Read More
If there’s one thing I’ve learned throughout my 14 years in the beauty industry, it’s that the steps prior to your beauty product launch are often make-or-break. And, as I witnessed time and time again while helping budding brands reach ... Read More
While the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit of beauty in 2021 is more inclusive and full of functional benefits. What’s more, as we look forward to a ... Read More
Have you ever considered how much impact a glossy advertisement has on your desire to actually go to a store and purchase that item? Now picture an Instagram product post you like from an influencer you follow. What is the likelihood the post piques ... Read More
Picture this: You spend hours writing and rewriting the perfect pitch to your favorite Instagram influencer. You share about your background, your company story, your product, and maybe include a couple of images or a video. You build up the courage ... Read More
Discover which iconic entrepreneur best represents your brand personality, and the steps they took to build their beauty empire...
Plus, get a personalized beauty brand building formula to connect with your ideal customers, build buzz and breakthrough in the marketplace.
