Have you ever considered how much impact a glossy advertisement has on your desire to actually go to a store and purchase that item? Now picture an Instagram product post you like from an influencer you follow. What is the likelihood the post piques ... Read More
Picture this: You spend hours writing and rewriting the perfect pitch to your favorite Instagram influencer. You share about your background, your company story, your product, and maybe include a couple of images or a video. You build up the courage ... Read More
Hopefully by now you’ve mastered Part 1, 2, and 3 of our How to Pitch Sephora series, and are well on your way to launching your beauty brand in Sephora. In this last part of our series, I share the step by step process after you’ve signed your ... Read More