While the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit of beauty in 2022 is more inclusive and full of functional benefits. What’s more, as we look forward to a ... Read More
If you're a new beauty brand founder, you know that every dollar you invest in your brand counts. Want to make sure you're making investments in the areas that will actually move the needle? In this article, we dive into the biggest marketing ... Read More
Any Schitt’s Creek fans out there? If you’ve been binge-watching the series for the first or second time lately like me, then you’re in for a treat. For those of you not familiar with the Emmy-sweep winning series, it’s about a rich family, ... Read More
So you want a memorable product launch like Glossier? Becoming one of the most iconic beauty brands won’t happen overnight- in Glossier’s case, mega growth was the result from a number of unique tactics. Discover the successful launch strategies that ... Read More
I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency told her to. But the luncheon only resulted in one or two press placements. That chunk of money could have been ... Read More
If there’s one thing I’ve learned throughout my 14 years in the beauty industry, it’s that the steps prior to your beauty product launch are often make-or-break. And, as I witnessed time and time again while helping budding brands reach ... Read More