Want to know what it’s like to join the C2C beauty brand accelerator? In this article, 5 ambitious beauty brand founders who’ve graduated from the Conventional to Cult Status accelerator program share their biggest takeaways from their ... Read More
During this lonely time where most of us are forced to stay behind closed doors, digital community building is more important than ever. And for brands that are looking to stand out in a crowded marketplace and establish a built-in audience for ... Read More
So you want a memorable product launch like Glossier? Becoming one of the most iconic beauty brands won’t happen overnight- in Glossier’s case, mega growth was the result from a number of unique tactics. Discover the successful launch strategies that ... Read More
I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency told her to. But the luncheon only resulted in one or two press placements. That chunk of money could have been ... Read More
How Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle Brand, The Qi, Sell Out Within 4 Month of Launching and Land a Coveted Spot at The Wing's Perch. I first met ... Read More
The Five Marketing Strategies That Will Help You Mitigate The Impact Coronavirus Has On Your Beauty Business Without Sounding Tone-Deaf If you’ve been out lately, you may have noticed that some businesses are still thriving while others aren’t faring ... Read More
Discover which iconic entrepreneur best represents your brand personality, and the steps they took to build their beauty empire...
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