So you want a memorable product launch like Glossier? Becoming one of the most iconic beauty brands won’t happen overnight- in Glossier’s case, mega growth was the result from a number of unique tactics. Discover the successful launch strategies that ... Read More
I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency told her to. But the luncheon only resulted in one or two press placements. That chunk of money could have been ... Read More
How Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle Brand, The Qi, Sell Out Within 4 Month of Launching and Land a Coveted Spot at The Wing's Perch. I first met ... Read More
The Five Marketing Strategies That Will Help You Mitigate The Impact Coronavirus Has On Your Beauty Business Without Sounding Tone-Deaf If you’ve been out lately, you may have noticed that some businesses are still thriving while others aren’t faring ... Read More
The Three Branding Strategies That Will Help You Stand Out in the Saturated Beauty Market and How to Implement Them in Your Beauty Business. It’s no secret that the beauty industry is heavily saturated. According to a report from Edited, beauty ... Read More
Did you hear? Natural Skincare Brand, Herbivore, Raises $15 Million in Series A Funding After 8 Years of Bootstrapping Their Business. We Dissect the 6 Reasons Why and How You Can Get There Too. Maybe you’ve heard the word on the street? Herbivore, ... Read More
Discover which iconic entrepreneur best represents your brand personality, and the steps they took to build their beauty empire...
Plus, get a personalized beauty brand building formula to connect with your ideal customers, build buzz and breakthrough in the marketplace.
