Want to know what it’s like to join the C2C beauty brand accelerator? In this article, 9 ambitious beauty brand founders who’ve graduated from the Conventional to Cult Status accelerator program share their biggest takeaways from their ... Read More
If you're a new beauty brand founder, you know that every dollar you invest in your brand counts. Want to make sure you're making investments in the areas that will actually move the needle? In this article, we dive into the biggest marketing ... Read More
I don’t know who needs to hear this, but building a successful beauty business without taking outside funding is entirely possible. Not only that, but in many cases, dealing with restrictions is when we’re forced to be our most creative and when the ... Read More
It's no secret that the key to a successful beauty brand launch is the planning you do beforehand to lay the foundations of your business. Below, we uncover how Nancy Twine, the founder of Briogeo, did exactly that to prepare her brand for ... Read More
During these crazy times where many of us are choosing to stay home instead of venturing out for events, meetings, or get-togethers, digital community building is more important than ever. And for brands that are looking to stand out in a crowded ... Read More
So you want a memorable product launch like Glossier? Becoming one of the most iconic beauty brands won’t happen overnight- in Glossier’s case, mega growth was the result from a number of unique tactics. Discover the successful launch strategies that ... Read More