Katharine L’Heureux, founder of Kahina Giving Beauty, shares her amazing journey from a pivotal trip to Morocco to creating one of the first indie brands built around sustainability and fair trade practices.
Katharine talks about the challenges of sourcing premium argan oil ethically, building trust within Berber communities, and paving a path that totally changed luxury skincare. Be sure to tune in and hear Katharine explain how authenticity and perseverance can build a brand that stands the test of time while making a meaningful impact.
Chapters:
- 00:00:00 – Why Trust is the Cornerstone of Purpose-Driven Brands
- 00:01:13 – Meet Katharine L’Heureux: Visionary Behind Sustainable Skincare
- 00:02:08 – A Life-Changing Moroccan Adventure Sparks a Beauty Brand
- 00:03:29 – Argan Oil: The Ingredient That Changed Everything
- 00:05:57 – The Struggle to Source the World’s Best Argan Oil
- 00:08:45 – How Ethical Sourcing Transforms Communities and Brands
- 00:19:05 – From Oil to Cream: Formulating a Breakthrough Skincare Line
- 00:26:19 – How to Break Into and Navigate the Beauty Industry
- 00:34:50 – Measuring Impact: Community Growth Through Business
- 00:37:47 – Triumphs and Tribulations: Real Talk on Business Challenges
- 00:40:09 – Cracking the Code to Retail Partnerships
- 00:42:36 – Pivoting Post-Pandemic: How COVID Created New Opportunities
- 00:49:49 – Family Matters: Blending Personal Life and Business Growth
- 00:51:59 – Sustainability Meets Strategy: Building a Legacy Brand
- 00:57:11 – What Every Aspiring Entrepreneur Needs to Hear
- 01:03:35 – A Moment of Gratitude and Final Reflections
Links and Resources
- Katharine on LinkedIn
- Kahina Giving Beauty
- Aggie on LinkedIn
- AB Creative
- Aggie on Instagram
Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
