In 2012, I launched a niche fragrance brand. By 2014, my brand was on the shelves in all 320 Sephora stores. Our little team of three (my husband and I plus an intern) accomplished this with no prior contact to any buyer at Sephora and without ... Read More
With so much free information on the internet these days, it’s normal to question whether or not to invest in mentorship via an accelerator program. This article is for those of you go-getters who are self-funding your business and want to know the ... Read More
In this saturated market, dozens of beauty brand founders have been asking me the same question. It goes along the lines of: “Since just being a clean beauty brand is no longer enough to be considered unique, what do I need to do to stand out in ... Read More
During this era of virtual events, meetings, and get-togethers, building a digital community around your brand is more important than ever. And for beauty brands that are looking to stand out in a crowded marketplace and establish a built-in audience ... Read More
Carbonnique’s Pre Launch Strategies Geared Them for Success - Here’s What They Did Carbonnique is a luxury facial roller brand whose launch strategy landed them instant press and a demand that led to them completely selling out of their inventory. ... Read More
I’ve had clients asking me some variation of this question lately, “Do you think there will be a recession?" and "What should I do to prepare?" I can't necessarily answer the first question because I'm not an economist. Some experts say we may be ... Read More