You’ve pitched your beauty brand to Sephora, had a successful in-person meeting with the buying team, and you’ve finally been chosen to join the ranks of companies you’ve always looked up to when you first made that face cream or lipstick in your ... Read More
By now you’ve successfully pitched your beauty brand to Sephora buyers and landed the coveted meeting in San Francisco (if not, read Part 1 on Exactly How to Pitch Sephora to Land an In-Person Meeting). Now it’s time to prepare and knock that meeting ... Read More
When I first envisioned seeing my niche fragrance brand in a store, I always pictured it being on the shelves of Sephora. We were offering something different and unique, namely, fragrances based on cities, using ingredients specific to those cities, ... Read More