Any Schitt’s Creek fans out there? If you’ve been binge-watching the series for the first or second time lately like me, then you’re in for a treat. For those of you not familiar with the Emmy-sweep winning series, it’s about a rich family, ... Read More
It's no secret that the key to a successful beauty brand launch is the planning you do beforehand to lay the foundations of your business. Below, we uncover how Nancy Twine, the founder of Briogeo, did exactly that to prepare her brand for ... Read More
During these crazy times where many of us are choosing to stay home instead of venturing out for events, meetings, or get-togethers, digital community building is more important than ever. And for brands that are looking to stand out in a crowded ... Read More
So you want a memorable product launch like Glossier? Becoming one of the most iconic beauty brands won’t happen overnight- in Glossier’s case, mega growth was the result from a number of unique tactics. Discover the successful launch strategies that ... Read More
I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency told her to. But the luncheon only resulted in one or two press placements. That chunk of money could have been ... Read More
If there’s one thing I’ve learned throughout my 14 years in the beauty industry, it’s that the steps prior to your beauty product launch are often make-or-break. And, as I witnessed time and time again while helping budding brands reach ... Read More