How Old School Italian Values (and a Sunday Sauce Recipe), Playful and Authentic Branding, and the Most Ingenious Press Kit Ever Made this Clean Hair Care Brand The Cool Cousin You Want to Tell All Your Friends About I first met Sam Bucolo, founder ... Read More
How Family Tradition, Scientific Rigor, and Sephora's Beauty Accelerate Gave Roots and Wings to Sahajan, a skincare line based in Ayurveda. I first experienced the magic of Sahajan when I was pregnant with my son, furiously and liberally applying ... Read More
How an Elevator Ride, a Gregarious Personality and an Ability to Change With the Times Made Aimee Majoros One of the Most In-Demand Publicists for Indie Beauty Brands I first met Aimee over a deskside at the old Conde Nast offices in Times Square ... Read More
How a Star Ingredient, a Give-Back Mission, and a Little Luck Gave This Family-Owned Skincare Brand Cult-Favorite Status When I first met Katharine at her beautiful Chelsea loft, which also happens to be the headquarters of her natural skincare ... Read More
By now you’ve successfully pitched your beauty brand to Sephora buyers and landed the coveted meeting in San Francisco (if not, read Part 1 on Exactly How to Pitch Sephora to Land an In-Person Meeting). Now it’s time to prepare and knock that meeting ... Read More
When I first envisioned seeing my niche fragrance brand in a store, I always pictured it being on the shelves of Sephora. We were offering something different and unique, namely, fragrances based on cities, using ingredients specific to those cities, ... Read More