Want to know what it’s like to join the C2C beauty brand accelerator? In this article, 9 ambitious beauty brand founders who’ve graduated from the Conventional to Cult Status accelerator program share their biggest takeaways from their ... Read More
I don’t know who needs to hear this, but building a successful beauty business without taking outside funding is entirely possible. Not only that, but in many cases, dealing with restrictions is when we’re forced to be our most creative and when the ... Read More
Any Schitt’s Creek fans out there? If you’ve been binge-watching the series for the first or second time lately like me, then you’re in for a treat. For those of you not familiar with the Emmy-sweep winning series, it’s about a rich family, ... Read More
During these crazy times where many of us are choosing to stay home instead of venturing out for events, meetings, or get-togethers, digital community building is more important than ever. And for brands that are looking to stand out in a crowded ... Read More
So you want a memorable product launch like Glossier? Becoming one of the most iconic beauty brands won’t happen overnight- in Glossier’s case, mega growth was the result from a number of unique tactics. Discover the successful launch strategies that ... Read More
I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency told her to. But the luncheon only resulted in one or two press placements. That chunk of money could have been ... Read More