Whether it be a slow winter season or a pandemic, there comes a time for almost all brands where sales slow down and you want to increase sales of your beauty products quickly. While it might sound like a good solution to offer discounts, I’m here to ... Read More

When I first envisioned seeing my niche fragrance brand in a store, I always pictured it being on the shelves of Sephora. We were offering something different and unique, namely, fragrances based on cities, using ingredients specific to those cities, ... Read More