Have you ever considered how much impact a glossy advertisement has on your desire to actually go to a store and purchase that item? Now picture an Instagram product post you like from an influencer you follow. What is the likelihood the post piques ... Read More
How Family Tradition, Scientific Rigor, and Sephora's Beauty Accelerate Gave Roots and Wings to Sahajan, a skincare line based in Ayurveda. I first experienced the magic of Sahajan when I was pregnant with my son, furiously and liberally applying ... Read More
How a Strong Partnership, the Right Investors, and a Nude Lip Launched Mented Cosmetics as the Go-To Line for Women of Color I first met KJ and Amanda last year at WeWork, when they were just about to launch Mented Cosmetics. Over the course of a ... Read More
How an Elevator Ride, a Gregarious Personality and an Ability to Change With the Times Made Aimee Majoros One of the Most In-Demand Publicists for Indie Beauty Brands I first met Aimee over a deskside at the old Conde Nast offices in Times Square ... Read More
How a Star Ingredient, a Give-Back Mission, and a Little Luck Gave This Family-Owned Skincare Brand Cult-Favorite Status When I first met Katharine at her beautiful Chelsea loft, which also happens to be the headquarters of her natural skincare ... Read More
Picture this: You spend hours writing and rewriting the perfect pitch to your favorite Instagram influencer. You share about your background, your company story, your product, and maybe include a couple of images or a video. You build up the courage ... Read More