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Aggie Burnett Creative

Women In Beauty You Should Know: KJ Miller and Amanda Johnson, Founders of Mented Cosmetics

June 21, 2018 • Leave a Comment

mented cosmetics

How a Strong Partnership, the Right Investors, and a Nude Lip Launched Mented Cosmetics as the Go-To Line for Women of Color I first met KJ and Amanda last year at WeWork, when they were just about to launch Mented Cosmetics. Over the course of a ... Read More

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Beauty Biz Expert You Should Know: Aimee Majoros, Owner and Publicist at Aimee PR

June 13, 2018 • Leave a Comment

aimee majoros

How an Elevator Ride, a Gregarious Personality and an Ability to Change With the Times Made Aimee Majoros One of the Most In-Demand Publicists for Indie Beauty Brands I first met Aimee over a deskside at the old Conde Nast offices in Times Square ... Read More

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Woman In Beauty You Should Know: Katharine L’Heureux, Founder of Kahina Giving Beauty

June 7, 2018 • Leave a Comment

Kahina Giving Beauty founder

How a Star Ingredient, a Give-Back Mission, and a Little Luck Gave This Family-Owned Skincare Brand Cult-Favorite Status When I first met Katharine at her beautiful Chelsea loft, which also happens to be the headquarters of her natural skincare ... Read More

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The Top 7 Mistakes Beauty Brand Founders Make When Pitching Influencers

April 25, 2018 • 2 Comments

the top 7 mistakes to avoid when pitching influencers

Picture this: You spend hours writing and rewriting the perfect pitch to your favorite Instagram influencer. You share about your background, your company story, your product, and maybe include a couple of images or a video. You build up the courage ... Read More

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The Ultimate Guide to Launching Your Beauty Brand in Sephora (Part 4)

February 14, 2018 • 2 Comments

beauty brand in sephora

Hopefully by now you’ve mastered Part 1, 2, and 3 of our How to Pitch Sephora series, and are well on your way to launching your beauty brand in Sephora. In this last part of our series, I share the step by step process after you’ve signed your ... Read More

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Can You Negotiate Your Contract With Sephora? (Part 3)

January 17, 2018 • Leave a Comment

big box retailer

You’ve pitched your beauty brand to Sephora, had a successful in-person meeting with the buying team, and you’ve finally been chosen to join the ranks of companies you’ve always looked up to when you first made that face cream or lipstick in your ... Read More

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About Me

My name is Aggie and I'm the pr and marketing specialist behind AB Creative. Here is where I share the latest insights and tested advice on turning your indie beauty or wellness company into a household name using proven and practical strategies. My goal is to make it easier, faster and more efficient for beauty entrepreneurs to gain media exposure and grow their influence and prestige in the beauty and wellness space. Thanks for stopping by!

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Popular Posts

  • Launch like Glossier: 8 Ways to Build Buzz for Your Next Product Launch
  • How to Throw a Brand Launch Event for Less than $1000
  • The 4 Factors You Must Consider Before Your Next Beauty Product Launch
  • Top 10 Beauty Trends of 2020 and Beyond
  • Women In Beauty You Should Know: Lisa Li, Founder of The Qi

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AB Creative believes that products and services should be experienced, not sold. Our mission is to empower you with a customized content roadmap that helps solve your business challenges with written content tailor-made for your audience.

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