How a Strong Partnership, the Right Investors, and a Nude Lip Launched Mented Cosmetics as the Go-To Line for Women of Color I first met KJ and Amanda last year at WeWork, when they were just about to launch Mented Cosmetics. Over the course of a ... Read More
How an Elevator Ride, a Gregarious Personality and an Ability to Change With the Times Made Aimee Majoros One of the Most In-Demand Publicists for Indie Beauty Brands I first met Aimee over a deskside at the old Conde Nast offices in Times Square ... Read More
How a Star Ingredient, a Give-Back Mission, and a Little Luck Gave This Family-Owned Skincare Brand Cult-Favorite Status When I first met Katharine at her beautiful Chelsea loft, which also happens to be the headquarters of her natural skincare ... Read More
Picture this: You spend hours writing and rewriting the perfect pitch to your favorite Instagram influencer. You share about your background, your company story, your product, and maybe include a couple of images or a video. You build up the courage ... Read More
Hopefully by now you’ve mastered Part 1, 2, and 3 of our How to Pitch Sephora series, and are well on your way to launching your beauty brand in Sephora. In this last part of our series, I share the step by step process after you’ve signed your ... Read More
You’ve pitched your beauty brand to Sephora, had a successful in-person meeting with the buying team, and you’ve finally been chosen to join the ranks of companies you’ve always looked up to when you first made that face cream or lipstick in your ... Read More