By now you’ve successfully pitched your beauty brand to Sephora buyers and landed the coveted meeting in San Francisco (if not, read Part 1 on Exactly How to Pitch Sephora to Land an In-Person Meeting). Now it’s time to prepare and knock that meeting ... Read More
When I first envisioned seeing my niche fragrance brand in a store, I always pictured it being on the shelves of Sephora. We were offering something different and unique, namely, fragrances based on cities, using ingredients specific to those cities, ... Read More