Carbonnique’s Pre Launch Strategies Geared Them for Success - Here’s What They Did Carbonnique is a luxury facial roller brand whose launch strategy landed them instant press and a demand that led to them completely selling out of their inventory. ... Read More
I’ve had clients asking me some variation of this question lately, “Do you think there will be a recession?" and "What should I do to prepare?" I can't necessarily answer the first question because I'm not an economist. Some experts say we may be ... Read More
While the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit of beauty in 2022 is more inclusive and full of functional benefits. What’s more, as we look forward to a ... Read More
Introducing the first official holiday gift guide from AB Creative, making it easier than ever to support small female-owned businesses this year. For the…. Travel addicts Everything you need to keep your (and your kids’) skin ... Read More
If you're a new beauty brand founder, you know that every dollar you invest in your brand counts. Want to make sure you're making investments in the areas that will actually move the needle? In this article, we dive into the biggest marketing ... Read More
I don’t know who needs to hear this, but building a successful beauty business without taking outside funding is entirely possible. Not only that, but in many cases, dealing with restrictions is when we’re forced to be our most creative and when the ... Read More