If there’s one thing I’ve learned throughout my 14 years in the beauty industry, it’s that the steps prior to your beauty product launch are often make-or-break. And, as I witnessed time and time again while helping budding brands reach ... Read More
While the last decade brought us beauty trends like CBD-infused cosmetics, 7-step skincare regimens, and product customization, the spirit of beauty in 2021 is more inclusive and full of functional benefits. What’s more, as we look forward to a ... Read More
How Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle Brand, The Qi, Sell Out Within 4 Month of Launching and Land a Coveted Spot at The Wing's Perch. I first met ... Read More
Whether it be a slow winter season or a pandemic, there comes a time for almost all brands where sales slow down and you want to increase sales of your beauty products quickly. While it might sound like a good solution to offer discounts, I’m here to ... Read More
The Five Marketing Strategies That Will Help You Mitigate The Impact Coronavirus Has On Your Beauty Business Without Sounding Tone-Deaf If you’ve been out lately, you may have noticed that some businesses are still thriving while others aren’t faring ... Read More
The Three Branding Strategies That Will Help You Stand Out in the Saturated Beauty Market and How to Implement Them in Your Beauty Business. It’s no secret that the beauty industry is heavily saturated. According to a report from Edited, beauty ... Read More