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Aggie Burnett Creative

Launch like Glossier: 8 Ways to Build Buzz for Your Next Product Launch

November 12, 2020 •

glossier launch strategy

So you want a memorable product launch like Glossier? Becoming one of the most iconic beauty brands won’t happen overnight- in Glossier’s case, mega growth was the result from a number of unique tactics. Discover the successful launch strategies that ... Read More

How to Throw a Brand Launch Event for Less than $1000

October 23, 2020 •

how to throw a brand launch event

I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency told her to. But the luncheon only resulted in one or two press placements. That chunk of money could have been ... Read More

The 4 Factors You Must Consider Before Your Next Beauty Product Launch

October 13, 2020 •

beauty product launch

If there’s one thing I’ve learned throughout my 14 years in the beauty industry, it’s that the steps prior to your beauty product launch are often make-or-break.  And, as I witnessed time and time again while helping budding brands reach ... Read More

Women In Beauty You Should Know: Lisa Li, Founder of The Qi

May 8, 2020 •

Lisa Li The Qi

How Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle Brand, The Qi, Sell Out Within 4 Month of Launching and Land a Coveted Spot at The Wing's Perch. I first met ... Read More

16 Promotions to Increase Sales of Your Beauty Products That Don’t Involve Discounting

April 10, 2020 •

Increase Sales of Your Beauty Products

Whether it be a slow winter season or a pandemic, there comes a time for almost all brands where sales slow down and you want to increase sales of your beauty products quickly. While it might sound like a good solution to offer discounts, I’m here to ... Read More

How to Keep Your Beauty Business Thriving Amidst the Coronavirus

March 13, 2020 •

beauty business coronavirus

The Five Marketing Strategies That Will Help You Mitigate The Impact Coronavirus Has On Your Beauty Business Without Sounding Tone-Deaf If you’ve been out lately, you may have noticed that some businesses are still thriving while others aren’t faring ... Read More

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AB Creative believes that products and services should be experienced, not sold. Our mission is to empower you with a customized content roadmap that helps solve your business challenges with written content tailor-made for your audience.

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