Any Schitt’s Creek fans out there? If you’ve been binge-watching the series for the first or second time lately like me, then you’re in for a treat. For those of you not familiar with the Emmy-sweep winning series, it’s about a rich family, ... Read More
Want to know what it’s like to join the C2C beauty brand accelerator? In this article, 5 ambitious beauty brand founders who’ve graduated from the Conventional to Cult Status accelerator program share their biggest takeaways from their ... Read More
I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency told her to. But the luncheon only resulted in one or two press placements. That chunk of money could have been ... Read More
If there’s one thing I’ve learned throughout my 14 years in the beauty industry, it’s that the steps prior to your beauty product launch are often make-or-break. And, as I witnessed time and time again while helping budding brands reach ... Read More
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