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Aggie Burnett Creative

3 Things Schitt’s Creek Taught Us About Marketing (and How to Apply Them to Your Beauty Business)

June 15, 2021 •

schitt's creek marketing applied to beauty brands

Any Schitt’s Creek fans out there?  If you’ve been binge-watching the series for the first or second time lately like me, then you’re in for a treat.  For those of you not familiar with the Emmy-sweep winning series, it’s about a rich family, ... Read More

How to Throw a Brand Launch Event for Less than $1000

October 23, 2020 •

how to throw a brand launch event

I once had a client tell me they spent $20,000 to throw a brand launch event at a hotel for media coverage because her marketing agency told her to. But the luncheon only resulted in one or two press placements. That chunk of money could have been ... Read More

The 4 Factors You Must Consider Before Your Next Beauty Product Launch

October 13, 2020 •

beauty product launch

If there’s one thing I’ve learned throughout my 14 years in the beauty industry, it’s that the steps prior to your beauty product launch are often make-or-break.  And, as I witnessed time and time again while helping budding brands reach ... Read More

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