The Three Branding Strategies That Will Help You Stand Out in the Saturated Beauty Market and How to Implement Them in Your Beauty Business. It’s no secret that the beauty industry is heavily saturated. According to a report from Edited, beauty ... Read More
Did you hear? Natural Skincare Brand, Herbivore, Raises $15 Million in Series A Funding After 8 Years of Bootstrapping Their Business. We Dissect the 6 Reasons Why and How You Can Get There Too. Maybe you’ve heard the word on the street? Herbivore, ... Read More
How Old School Italian Values (and a Sunday Sauce Recipe), Playful and Authentic Branding, and the Most Ingenious Press Kit Ever Made this Clean Hair Care Brand The Cool Cousin You Want to Tell All Your Friends About I first met Sam Bucolo, founder ... Read More
Have you ever considered how much impact a glossy advertisement has on your desire to actually go to a store and purchase that item? Now picture an Instagram product post you like from an influencer you follow. What is the likelihood the post piques ... Read More
How Family Tradition, Scientific Rigor, and Sephora's Beauty Accelerate Gave Roots and Wings to Sahajan, a skincare line based in Ayurveda. I first experienced the magic of Sahajan when I was pregnant with my son, furiously and liberally applying ... Read More
How a Strong Partnership, the Right Investors, and a Nude Lip Launched Mented Cosmetics as the Go-To Line for Women of Color I first met KJ and Amanda last year at WeWork, when they were just about to launch Mented Cosmetics. Over the course of a ... Read More