As you grow to a certain level of business and are at the point of scaling your beauty brand, you might realize pretty quickly that you can’t do it all yourself (nor do you want to). At this point, you already have the proof of concept (repeat ... Read More
With so much free information on the internet these days, it’s normal to question whether or not to invest in mentorship via an accelerator program. This article is for those of you go-getters who are self-funding your business and want to know the ... Read More
So you want a memorable product launch like Glossier? Becoming one of the most iconic beauty brands won’t happen overnight- in Glossier’s case, mega growth was the result from a number of unique tactics. Discover the successful launch strategies that ... Read More
How Meticulous Attention to Quality, a Wellness-First Approach to Beauty, and a First-Of-Its-Kind Product Helped This Wellness Lifestyle Brand, The Qi, Sell Out Within 4 Month of Launching and Land a Coveted Spot at The Wing's Perch. I first met ... Read More
The Five Marketing Strategies That Will Help You Mitigate The Impact Coronavirus Has On Your Beauty Business Without Sounding Tone-Deaf If you’ve been out lately, you may have noticed that some businesses are still thriving while others aren’t faring ... Read More
The Three Branding Strategies That Will Help You Stand Out in the Saturated Beauty Market and How to Implement Them in Your Beauty Business. It’s no secret that the beauty industry is heavily saturated. According to a report from Edited, beauty ... Read More