The Five Marketing Strategies That Will Help You Mitigate The Impact Coronavirus Has On Your Beauty Business Without Sounding Tone-Deaf If you’ve been out lately, you may have noticed that some businesses are still thriving while others aren’t faring ... Read More
The Three Branding Strategies That Will Help You Stand Out in the Saturated Beauty Market and How to Implement Them in Your Beauty Business. It’s no secret that the beauty industry is heavily saturated. According to a report from Edited, beauty ... Read More
Did you hear? Natural Skincare Brand, Herbivore, Raises $15 Million in Series A Funding After 8 Years of Bootstrapping Their Business. We Dissect the 6 Reasons Why and How You Can Get There Too. Maybe you’ve heard the word on the street? Herbivore, ... Read More
How Old School Italian Values (and a Sunday Sauce Recipe), Playful and Authentic Branding, and the Most Ingenious Press Kit Ever Made this Clean Hair Care Brand The Cool Cousin You Want to Tell All Your Friends About I first met Sam Bucolo, founder ... Read More
How Family Tradition, Scientific Rigor, and Sephora's Beauty Accelerate Gave Roots and Wings to Sahajan, a skincare line based in Ayurveda. I first experienced the magic of Sahajan when I was pregnant with my son, furiously and liberally applying ... Read More
How a Strong Partnership, the Right Investors, and a Nude Lip Launched Mented Cosmetics as the Go-To Line for Women of Color I first met KJ and Amanda last year at WeWork, when they were just about to launch Mented Cosmetics. Over the course of a ... Read More